Radio advertising has a lot of benefits including targeting the audience according to any particular geographical location. Even though there are several challenges too but accredited and experienced radio advertising agency in Chennai will certainly cater you with the most result oriented solutions to get the desired results effortlessly. Check out this blog and discover the benefits of advertising on radio in detail. For more information visit our website: http://www.mymediakart.com/blog/countering-challenges-in-radio-advertising-a-complete-guide/
Countering Challenges in Radio Advertising:
A Complete Guide
According to a recent study, radio brags around 95% weekly reach among Indians, which is
much higher than the ones browsing through the internet or watching television. Radio is
still a great part of our culture and therefore comes out to be a practicable mode of
advertisement. However, advertising on radio in India is expensive in contrast to various
modern forms of advertising including search engine advertising on Bing or Google, on social
media platforms like LinkedIn, Twitter or Facebook.
Let us now have a look at various benefits of radio advertising.
Radio is a Local Medium –There are numerous radio stations that only broadcast
the content related to a specific geographical location. So, it comes out to a perfect
medium to reach the local prospects efficiently.
Reach People with the Capability to Spend –Majority of the radio audience works
full time and listens to the radio during the time they commute to their work places.
And, every fulltime worker has the ability to spend.
Reach Targeted Audience Effortlessly –Over 90% of Indians tune into the radio
every day. So, it is more likely that the majority of your targeted audience will be
listening to the radio and will definitely hear your advertisement.
Target the Audience –Radio advertisement not only lets you target the audience by
a specific geographical location but can even target the ones based on listening
trends. There are dedicated channels for youngsters and old aged audiences.
When & How Often to Advertise?
The advertisements on the radio are usually split into different day parts. The best time to
run the advertisement is during the morning and evening commutes. The time slot from 6
AM to 10 AM and 5 PM to 8 PM brags the highest desirability level for broadcasting
advertisements. The day spot to run your advertisement must be chosen cautiously.
Usually, and obviously, the broadcast of advertisement during the peak slot are much higher
in contrast to the ones broadcasted during the other slots of the day. And, radio
advertisements are often more effective when run and heard by the listeners at the same
time every day.
Even though there is a multitude of platforms available for advertising but a professional
and experienced radio advertising agency in Chennai is well aware of the best way to do it
proficiently. Advertising through a newspaper, email, billboards, hoardings or social media is
available but advertising through radio is one of the most promising ways to communicate
your business message out there. However, pairing with the other forms of advertisements
will certainly have the biggest impact.