3 Essentials of Radio Advertising - MyMediaKart

1. 3 Essentials of Radio Advertising 3 Essentials of Radio Advertising Radio advertising is still one of the strongest mediums to connect to your customers. Radio has its own language and structure with around 44,000 radio stations worldwide and every station has its own personality and nuance. If you are considering advertising on radio in India in addition to other modes it will prove out to be most effective for your business. We want you to get the most out of your next advertising campaign so we have compiled a list of few things you must know about radio advertising. Source: http://www.mymediakart.com/blog/3-essentials-of-radio-advertising

2. 1. Voice-Over Matter a Lot It is best to hire a professional voice over artist for your radio advertisements. Radio ads are aired in blocks in-between the songs just like TV advertisements are aired between the clips of shows. The voice-over lays the foundation for how listeners hear the advertisements. The ads are aired one after the other in groups and they are all in competition with each other. More than 99% of the radio advertisements are voiced by professionals. If the voice over is not good enough it has more chances of getting turned out. This is because while listening to radio people are usually doing other things as well such as driving, working, etc. As the listeners are already distracted so a most compelling voice is needed to grab their attention. 2. Know the Target Audience It is well-known fact that if the radio ad is not that great it won’t get the required traction, no matter how many people it is played to. But even a great ad may be wasted if it is played to the wrong audience. You need to keep in mind the target customers when trying to plan the media schedule as you may be tempted to opt for lower cost options that promise wide ad coverage. It is important to choose a radio advertising agency in Mumbai that plays your advertisement when maximum target audience listens to the radio. You need to find out regarding all the finer details of scheduling before you begin. You must consider the time slots that will ensure maximum reach. You can offset the cost by signing up for a longer contract. 3. Choose Between Reach or Frequency One of the most common questions that every advertiser comes across while creating a radio advertising campaign is whether to opt for frequency or reach. Reach is the number of people who will hear an ad and frequency is the number of times the ad will be heard by same people. With budget constraints, it is a bit difficult to do both. So your choice will depend on upon if you want your campaign to be tactically or branding focused. For branding campaigns, the advertisements need more frequency. This is because branding is about making a person believe something about the product or service. For tactical campaigns such as special weekend, sale reach is what’s needed. In this case, there isn’t much belief shift required for the customer to be driven to action. By simply focusing on these 3 essentials you can derive great returns from your next adverting campaign. So without further ado choose this excellent mode of advertising and reap its enormous benefits within your marketing budgets. Did you like the information we shared? Comment below and let us know what you think! Source: http://www.mymediakart.com/blog/3-essentials-of-radio-advertising