55 Salon Marketing Ideas To Attract New Clients

1. 55+ Salon Marketing Ideas ToAttract NewClients www.mydigisalon.com

2. 1. Get Your Spa or Salon Listed On OnlineDirectoriesY Users have a habit of searching online before spending money on services or products. This is the reason why your brand should pop up in search results like google my business, yelp , and other social media platforms like Facebook, Instagram etc. with a businessprofile. 2. Form Partnerships with Other LocalBusinesses In order to get new clients and enhance your beautysalonmarketing strategies, form new alliances with local businesseswithsimilar offerings. Eg. buy dinner, get a haircut free or movie freeetc.

3. 3. Offer ReferralDiscounts Referral discounts and offerings are a great way to retain old customers and at the same time acquire new ones. You can even work with local businesses for referralschemes. 4. Loyalty Programs or PunchCards For your loyal and recurring clients make surethatyou have an ongoing loyalty card or offer at all times.Itwill help you build a good rapport with them andtheywill keep visiting. E.g. hair spa free after 4transactions.

4. 5. Salon Promotions thatWorks Customers love offers and discounts. Offers like first time visit, last-minute specials or monthly on house discounts or yearly visits etc. You can give clients offers when they first visit or during any time slot when the traffic is lowetc. 6. Share YourPromotions on SocialMedia If you have a running promotion or offer, donotforget to list out on Facebook and Instagram. Even if youputa story and your reach is organic, make sure you doit.

5. 7. Make Use of Facebook & GoogleAds Facebook and google ads help in bringing legitimate leads for the business. When users look at an ad they tend to go for it 40% of the time. The success of these ads will depend on your targeted audience and othercreatives. 8. Run a Contest in YourSalon Social media contests are a great way to acquire clients.Runa referral campaign e.g. the user with the mostnumberof referrals will get a day of free services or a hair makeoveretc.

6. When your clients book an appointment with you or are paying for the services used, you can ask for their emailaddresses. When you have enough email IDs in your database to work on, you can blast monthly emails to keep them updated about your salon promotion ideas andofferings. 9. Create An EmailNewsletter 10. Holidays, Special Events and GiftCertificates Holidays are a great way to catch potential clients.E.g.Mother’s Day, Black Friday sale, New Year, Christmas etc you cangivesmall discounts like 20% off for all mother’s hair spa on mother’sday.

7. 11. Create a Profitable FrontDesk Your front desk staff is the face of your brand when a customer enters your salon. Apart from that it is one of the main rebooking sale interactions. You should make sure that your staff is well trained to upsell or cross sell to the clients before and after yourservices. 12. Set up a Selfie Station with your Salon’sHashtag Selfie trend is not going to go away anytime soon.Youcan benefit from it by creating your own mini photoboothwithin your salon. Just make sure the lighting is great andyourclients will post the pics on their social media channels forsure.

8. The main motive of visiting a salon is not just to get a haircut, people expect luxury and pampering with it. Make sure that you create a memorable experience for your clients right from the moment they enter your salon and it should continue till the moment they stepout. 14. Carry ExclusiveProducts Exclusivity is a factor that can help build brandvalue.If you keep high quality products that are availableonlyat your salon, it will differentiate you fromthecompetition. Try to upsell these products, if the clients endupliking them then they will keep coming back formore. 13. Create a Memorable ClientExperience

9. 15. Cultivate High-QualityRelationships If you have recurring customers you should work on developing a long term relationship with the. It will only help you get loyal customer connection but they can also help to recommend your services to potentialclients. 16. Simplify yourPricing Pricing is the first thing that customers check when they ask for services. Too many options can confuse the customers, you should work on simplifying your pricing structure andmenu.

10. 17. Branding at itsBest Just the salon space is not your brand, your employees are representing your brand at all times. Make sure that apart from your salon theme their clothes, hairstyles, makeup skin and behavior are always onpoint. 18. Offer Add-onServices If you have any add on services, like freeblowdry with hair spa etc, then make sure that youcoachyour staff properly. They should be able tonaturallyup-sell add-ons or retail while serving thecustomers.

11. 19. Hold a SuperSale Running discounted services or offers is a great way to acquire new customers. Running an end of season sale once or twice a year is a good strategy. During this period you can offer all your products and services at 25% off to stimulate retailsales. 20. Referrals to theRescue Another way of acquiring newcustomersor generating potential leads is Referrals. Ifyouhave your salon app, you can run an offer forreferrals,like refer 2 people get 25% off on your next salonvisit.

12. 21. OnlineReviews Online reviews are really important. More than 70% people look for the salon/business online before availing services. You should request your clients to leave an online review when they visit yoursalon. 22. Offer ExpressServices On the go services are a lifesaver for clients.Youcan offer express or mini services as add-ons totheoriginal service or as a quick service session inbetween.E.g. basic manicure while getting their haircoloured.

13. Make your stylists a social media expert. Teach them about the techniques to capture good pictures and end results after the services. Their profiles should speak for themselves, it will help draw new clients while boosting their and your brand image simultaneously. 24. Manage yourReputation Positive and negative reviews are a part andparcelof online presence. You should engage with bothofthem in order to provide better customerexperience.Listen to their queries, and try to resolve theirissues. 23. SocialStylists

14. 25. Search EngineOptimization When clients search for salons in your area, make sure that your ranking is good and you appear on top of the search results. Top result + good reviews =Newclients. Hence, your beauty salon digital marketing is quitehelpful. 26. GoogleAds You can run search and display adcampaignson Google ads in order to appear ontop.Organic search results are great but paid results willgetyou reliable clients at a much fasterrate.

15. 27. FacebookAds Everyone is on social media, so clearly it makes sense to advertise on it. Reaching out to clients via facebook ads can help you target them based on their interests and demographics. You can be as picky and as broad in selecting youraudience. 28. Update your Website Website i really important, if you do not have onegetit made. My digi salon can help you with that. Youneedto get a simple and easy to follow websitethatconveys your message and brand languageclearly.

16. 27. FacebookAds Everyone is on social media, so clearly it makes sense to advertise on it. Reaching out to clients via facebook ads can help you target them based on their interests and demographics. You can be as picky and as broad in selecting youraudience. 28. Update your Website Website i really important, if you do not have onegetit made. My digi salon can help you with that. Youneedto get a simple and easy to follow websitethatconveys your message and brand languageclearly.

17. 29. Publish your Salon’s OwnBlog Original content and timely updates on your blogs not only helps clients, it also helps maintain your brand image. You can post blogs related to the current market trends or your offerings and theirbenefits. 30. Contribute to Guest and Top SalonBlogs Guests posts and blogs are important tomaintaindigital presence amongst popular salon publications. IFyoucontent is accepted by the guest sites, you can get freecoverageand traffic while reaching out to a new set ofusers.

18. 31. Polls, Quizzes andFeedbacks Social media can be used for a two way communication for businesses instead of just posting content. You can run a weekly series of stories with polls, quizzes and feedback on your social media channels with incentives forparticipation. 32. Update your Third-PartyPages Third party websites like Google and Yelp can helpyougrab potential opportunities. Make sure your profile onallthese partner websites is up to date at all times. If youreceiveany review or feedback, reply and engage withcustomers.

19. One of the most popular yet trendy salon marketing ideas is promoting visual content on Instagram. Instagram is all about visual content. Anything and everything that grabs their attention within the time span of first 2 seconds will help increaseengagement. 33. Promote Visually EngagingContent 34. Create an ExplainerVideo Small videos are really helpful for increasing reach on socila media. Engaging videos or mini shoots during services like boomerangs etc. can help youconnect with a wider set ofaudience.

20. Try Tik tok videos for hair colours showing before after, they are in trend and people love watching them for hors. Create engaging videos that tell your brand’s story, or shoot mini videos during and after your services to show off new styling and colortechniques. 35. TryTik-Tok 36. Define your Brand You should be clear about your brandpersonalityand theme. It will totally depend on your clientele e.g.machofor men only salon and quirky for edgy looks etc. Makesurethat it is reflected in all your online and offlinecommunications.

21. When you click your client’s before and after pictures, make sure you ask for their social handles. You can tag them in your posts and stories and they can repost them. Clients love getting featured on salon pages, it’s sort of a social validationchecklist. 37. Tag yourClients 38. Sell Beauty ProductsOnline Offline upselling is great but to reach out to anewand untouched audience you should try selling yourproductsand services online. You can either add a shop heresectionon your website with product listings or host an egiftsection.

22. 39. Build JointVentures Partnering with local business by co hosting events is a great way cross promote your services. Offers like “Visit us, get 10% at Henry’s” etc. will get more customers in you salon as well as your localbusiness. 40. Get involved in NationalEvents Third party and national events are a great waytounlock potential clients. By participating in nationaleducationalevents ortradeshows can be a great networking exercise.Youcan learn how to improve your business,get newB2Bworking opportunities and at the same time improve your brandimage.

23. One of the traditional yet effective salon marketing ideas is creating a business card. All your staff members should have professional business cards that they can handle to clients and partners. It should ideally have their name, number, email address and contactinformation. 41. Create Professional BusinessCards 42. QR codes for Social Media Handle Links Instead of typing the handle names on cards and pamphlets,youcan get QR codes printed. These QR codes can be scanned byyourclients and will redirect to your social media handles. It saves timeforthe clients who might not make the effort to look you uponline.

24. Tie-ups with local schools, universities and institutions, especially fashion and hair styling, can help you get quality interns for your salons at a cheaperprice. 43. Team Up with LocalSchools 44. Birthday Offers toClients You can offer small rewards or discountstoyour loyal customers on special occasionslikebirthdays. Send it on the day or a day before toremindthem that you care and their pampering session isdue.

25. 45. Bridge the Gap BetweenCustomers If you can not give discounts, then try to send out gift cards or text wishes on important dates. These little efforts can help you bridge the gap between you and your customers to help make life longrelationships. 46. NetworkingEvents Stay connected with other top players and professionalsinthe business. It will help you stay on top in the market withthelatest trends. Trying registering and attending events takingplacein your vicinity. They are a great way to improvenetworking.

26. 47. Become anEducator You are a professional, share some tips and ideas with your followers. You can post and share educational content on your social media channels for yourclients. 48. Apply to be a TalkGuest Instead of just hosting these classes on your social media channels you can expand your reach by getting on talks as guestspeakers. E.g. During virtual events for hair and beauty, you can participate as a guest speaker and share your experience with theattendees.

27. 49. Host a Client AppreciationEvent Thank you loyal clients by hosting an appreciation event once a year. Send an invite to all your VIP clients for a full day or multi day event. You can go out of station or just party all night in a 5 starsetting. 50. Retarget clients who haveLeft If you note that your loyal customershavestopped coming to your salon, e.g. zero visits in the last4months. You can drop an email or sms with some discountsfora new appointment. Communication matters so makesure that you convey your messageclearly.

28. 51. Learn from theBest Make sure that you are upto date with fellow successful and professional leaders. In order to procure their skills and accomplishments, try to follow in their leads. See what they are doing and how they maintain onlinepresence. 52. Give AwayFreebies Everyone loves freebies, insteadofoffering discounts you can go formerchandising.Give small gifts like shirts, pen, and otheritemswith salon branding as a token ofappreciation.

29. 53. Re-Do your Retail If you feel that your growth has gone stagnant or is dropping, you need to re-evaluate your retail strategy. Take help from us, My digi salon is a complete marketing suite for salons to establish the most effective salesstrategy. 54. Offer Discounts to SeniorCitizens Senior citizens tend to be more loyaltowardsbrands and businesses. To make it easier for them tooptfor your services instead of your clients,offersenior discounts to your regular and loyalcustimers.

30. As mentioned above communication is the key. How you communicate with your customers will directly affect your brand image. To improve it, you can start by sending appointment confirmation texts and emails to your client as areminder. 55. Send AppointmentConfirmations 56. Automated Scheduling Reminders and User Journeys Automation is the future and you can take advantageofthe features available now. You can work on client or userjourneys. E.g. welcome email, first appointment, referral emailsetc.

31. 57. Get a Beauty Salon MarketingApp Instead of running here and there for all the things we mentioned above, you should invest in a beauty salon marketing app. Get a customized salon app by My Digi Salon with all the features that you believe are required for your salon e.g. side menu navigation, banners on the homepage for new offers etc. You can get in touch with your customers directly via in-app pop-ups, push notificationsetc.

32. ReachUs www.mydigisalon.com mydigisalon@gmail.com