1 / 12

10 Ways to Increase your Salon Appointment Booking

Don't you think it's time to re-evaluate your salon marketing strategy? You can consider using salon marketing app and many more ways to increase your appointment bookings. Check out below! https://www.mydigisalon.com/blog/increase-salon-appointment-booking/

mydigisalon
Download Presentation

10 Ways to Increase your Salon Appointment Booking

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 10 Ways to Increaseyour Salon Appointment Booking www.mydigisalon.com

  2. Visible on theSearch 1. Get YourSalon ResultPage Just type “ Salon Near me” on google and check what pops up in the results. If your salon isnot what comes on the first page, it will simply not exist for people. You will miss out on potential new clients within yourvicinity. Therefore, before you do anything else, make sure you get SEO basics and page rankings sorted for your website to pop up in the top results alongwith googlereviews.

  3. SalonAppointment 2. EnableOnline Booking Salons spend hours trying to manually administer appointments. But more than 65% of people prefer to book appointmentsonline. If you are also stuck in the vicious circle of administering booking manually, you need to invest in a good salon app that can help you manage booking online. Not only that, it can help you keep a track, automate reminders, share offerings, monetize spaces to advertise your products orsponsors.

  4. 3. Run aSalon Newsletter Newsletters are effective in maintaining good relationships with your clients. It will help you build trust if you do itright. Start your salon newsletter asap. You can find templates and tools online that can help you automate everything.E.g. My digi Salon app, we’ll handle all the technical work. You can even get some ideas about what you can add in your newsletters.

  5. 4. Get YourSalon Setup forSuccess on SocialMedia Well getting on social media is no surprise these days. Everybody is on it, and you need to be there, too. But instead of just spending time but posting daily on getting no engagement, you need to work on your social media strategy to increase your followers.

  6. 5.Ensure ConsistentSalon Branding From your logo, your staff, brandcolors, website, social media profile to your newsletters, everythingcommunicates. Make sure that all these touch-points reflect who you are, what you stand for and what you offer to your clients. Be consistent and establish your hair salon business with professional branding and luxuriousbranding.

  7. 6. Paidpromotions like FacebookAds and GoogleAds Run paid advertisements to reach out to new clients within your vicinity. Facebook adsare a good place to start to help you get more visibility and salon appointment booking for your salon. We are not talking about promoting or boosting your posts, butrather advertisements campaigns that can help you track your progress. You can also work on search and display ads on google ads to get moreclients.

  8. 7. Hire aSalon Influencer Getting influencers to promote your salon services is a good strategy to improve digital marketing for salons. They already have a lot of followers so you can reach out to potentially thousands of people with just one post or video. It also makes your brandmore reliable in clients eyes when they see their favorite influencer promoting services theytrust.

  9. 8. Drive Salesby Leveraging SeasonalEvents Seasonal events are quite effective in getting people on board. Try leveraging people with special discounts and coupon offerings during this time but try to be smart about it. E.g. Black Friday sale, Christmas, Mother’s day, Valentine’sDay, you can give 30% off on the second appointment. It will make sure that customers come back for more services.

  10. 9.Add-On “Express”Services Make sure you keep express services on the menu to build a good clientele. It will not only help you upsell but also workas a marketing technique to make users aware of other services available in your salon. E.g. back massage after a waxing session or hair spa after a coloring session. This works as wonder for your salon appointmentbooking.

  11. 10. ClientLoyalty andReferrals ive extra benefits to your loyal recurring customers for a healthy long and trusted relationship with them. You can also work on a referral program where the clients can get new customers on board for you and youcan give them special discounts or gift couponsto redeem in return. Word of mouth still works like a charm, use it if youcan.

  12. ReachUs www.mydigisalon.com mydigisalon@gmail.com

More Related