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P606 产品资料 PowerPoint PPT Presentation


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P606 产品资料. 2011 年 11 月. 目录. 消费群体 产品外观 产品功能 其他功能 主要参数. 目标消费群体. 目标消费群体为: 18-35 岁女性,和商务人士. 时尚白领 22~30. 商务人士 26~40. 学生 18~24. 核心消费群体. A :学生 特征:无化妆,无戴饰品,偶有一些小饰品(如:手链、吊坠),材质区别与白金、黄金、玉石等贵重物品,衣服颜色不张扬,同时款式较简单. 现场购买时表现形式 : 多为 2 人至多人同性朋友结伴而行,往往无主见,喜欢征求同伴的建议;

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P606 产品资料

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P606

P606

201111


P606


P606


P606

18-35

22~30

26~40

18~24


P606

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