Writing winning resumes marketing your professional self
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Writing Winning Resumes – Marketing Your Professional Self. Student Resource Centre Student Employment Services. Workshop Outline. Student Employment Services Purpose of a Resume Considerations Types of Resumes Presentation and Formatting Tips Employability Skills Organizing Your Resume.

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Writing winning resumes marketing your professional self

Writing Winning Resumes – Marketing Your Professional Self

Student Resource Centre

Student Employment Services


Workshop outline

Workshop Outline

  • Student Employment Services

  • Purpose of a Resume

  • Considerations

  • Types of Resumes

  • Presentation and Formatting Tips

  • Employability Skills

  • Organizing Your Resume


Student employment services

Student Employment Services

Supports students with their search for

employment

  • Resource materials

  • Workshops (Student Success)

  • Resume critiques

  • Job postings on the myMacEwan Student portal (Student Services & Student Employment Services)

  • www.macewan.ca/jobs

    • Employment Services for Students


Why write a resume

Why Write A Resume?

  • To persuade your readers that you are the best person for the job – a self-marketing tool

  • To construct a professional image of yourself and establish your credibility

  • To provide a sample of your written communication skills

  • To peak a recruiter’s interest so that they want to find out more about you

  • To sell your skills, experience and accomplishments that are relevant to the position you are applying for


A winning resume

A Winning Resume

  • Employers use resumes as a screening device. You have about 20 seconds to make a positive impact.

  • Recruiters will use a variety of criteria to make their stack of resumes a little smaller. Spelling errors and length are two common mistakes.


Owed to a spell chequer

Owed to a Spell Chequer

Eye halve a spelling chequer

It came with my pea sea.

It plainly marques, four my revue

Miss steaks eye kin knot sea.

It’s letter perfect awl the weigh,

My chequer told me sew.


How not to present your professional self

How Not to Present your Professional Self

  • “Worked party-time as an office assistant”

  • “Typing speed of 40-50 rpm”

  • “Assisted with murders and acquisitions”

  • “I have lurnt WP 6.0 computor and spreadsheet programs”

  • “Received a plague for Salesperson of the Year”

  • “Manged an office of ten persons”

  • “I was working with my Mom until she decided to move”

  • “Marital Status: Single. Unmarried. Unengaged. Uninvolved”


Considerations

Considerations…

  • The longer your resume is, the greater the risk that it will not be understood or even read entirely

  • Competition for good jobs results in a high volume of resumes and applications

  • It takes a trained, well-disciplined recruiter to give the same consideration to the last application as the first

    Source: You’re Hired!” Job Search Strategies for the 90’s.


Writing winning resumes marketing your professional self

Planning must be a deliberate prelude to writing.

E.B. White

Author


Types of resumes

Types of Resumes

There are three common types of resumes:

  • A chronological resume emphasizes dates in reverse order, duties of jobs and highlights a steady work history

  • A functional resume emphasizes related skills and abilities

  • A combination resume emphasizes jobs and skills. It clearly lists relevant skill areas and presents a fuller picture of your strengths


Delivery methods

Delivery Methods

Think about your job-search strategy and make some decisions about current resume technologies.

  • Traditional print resumes

  • Scannable resumes

  • On-line web resumes

  • Research what is current in the industry you are targetting


Presenting your information

Presenting Your Information

  • Think not of yourself, but your professional self

  • Targetyour resume to the job you are applying for

  • Present information in easy-to-read categories

  • Use headings to help skimmers find what they are looking for

  • Use details to convince skeptics you really have the qualifications you say you do

  • Validatethe employability skills identified by the Conference Board of Canada


Conference board of canada employability skills

Conference Board of CanadaEmployability Skills

  • Communication Skills

  • Thinking and Decision-Making Skills

  • Positive Attitude and Behaviors

  • Flexibility and Adaptability

  • Time-Management Skills

  • Organizational Skills

  • Teamwork Skills


A targeted resume

A Targeted Resume

  • A targeted resume addresses the employer’s need for a specific skills set

  • The resume content includes experience and accomplishments that are relevant to the targeted skill(s)

  • It quickly demonstrates to the employer that you are a good match for the position


Targeting

Targeting

  • Review the top employability skills

  • Identify areas that you feel you can demonstrate through life, work and your recent educational experience

  • Refer to a specific job ad that you are interested in. Highlight the skills required. Assess the fit.


Designing your resume

Designing Your Resume

  • Top 10 Visual Appeal Tips

  • Place your strategic selling features within the visual centre

  • Place supporting information below it

  • Less important material goes at the bottom of the page


Take note

Take Note….

  • Beware of appearing single-dimensional

  • Many companies appreciate generalist skills, especially small- to medium-sized companies where you are often expected to wear many hats

  • By eliminating broad-based, value-added skills, you may appear less qualified in comparison with other candidates


Organization

Organization

Headers

  • Your name should be one of the focal points

  • Include anywhere from 3 to a maximum of 8 data bits to your header

  • Examples: name, address, residence phone, business phone, cellular phone, fax, personal e-mail, business web-page

  • A word about email addresses & voice mail messages


Objective or focus statement

Objective or Focus Statement

  • Should focus on the employer’s needs

  • Make it work-centered, not self-centered

  • Direct your writing toward what the employer wants and how you can give it to them


Three key pieces of information to include in your objective

Three Key Pieces of Information to Include in Your Objective

1) The position you want

2) The key skills that qualify you

3) The benefits or value to an employer


Writing winning resumes marketing your professional self

This….

  • Marketing research position that will use my strengths in demographic research and analysis to target, develop and maintain a dominant market share for your company.

  • Retail buyer with impressive record contributing to gross margin improvement, comparable store sales and product development.

  • Human Resources graduate with internship experience in training and compensation and benefits. Strong analytical skills and knowledge of budgeting and planning. Seeking an entry-level HR generalist position.


Not this

Not This….

Challenging position with a dynamic, growth- orientated company that will lead to advancement opportunities.


Title statement

Title Statement

  • You can quickly convey your job focus with a short noun phrase, known as a title statement

  • Centre it below the header of your resume

  • This technique is clean, gets across your point and saves you one or two lines of space


Writing winning resumes marketing your professional self

PATIRA LANE

2321 180 Street Residence: 780 469-6283

Edmonton, AB T6A 2B1 Cellular: 780 235-6327

[email protected]

CUSTOMER SERVICE/SALES SUPPORT PROFESSIONAL


Qualifications summary

Qualifications Summary

  • Provides a concise, easy-to-read summary of your skills and qualifications at the visual centre of the resume

  • Three to five points that include a balance of

    • Hard skills

      • Technical training & knowledge base & experience

    • Soft skills

      • Teamwork, communication, initiative


Be prepared

…to back up your summary statements with evidence

Be Prepared…


Alternate names for qualification skills summary

Alternate Names for Qualification Skills Summary

  • Accomplishments

  • Background

  • Career Summary

  • Chronology

  • Highlights

  • Professional Profile

  • Skills Summary

  • Strengths

  • Features and Benefits


Skills section s

Skills Section(s)

  • A Skills section works well for people in career transition, those with unrelated industry experience or limited paid experience, or no recent work history

  • It avoids redundant job descriptions from employer to employer

  • Use sub-headings to outline up to a half dozen skill areas that reflect your talents and strengths


Skills section s1

Skills Section(s)

  • Focus on skills relevant to the position you are

    applying for i.e. transferable skills

  • For each key skill area, think of several accomplishments

  • Use action words to begin each statement i.e. prepared, developed, created, researched…


Education

Education

  • Place this section within the visual centre of your resume if received within the past three years and is related to your profession

  • Once you have gained relevant experience, place below your experience

  • When decades have passed… place at the bottom and eliminate dates of graduation


If education is your biggest selling point and even if it s not

If Education is Your Biggest Selling Point (and even if it’s not) …

  • Elaborate

  • Can also include current and related credentials, certificates and licenses

  • Treat your education like work experience


For example

For Example:

EDUCATION

Management Studies Diploma, Insurance and Risk Management

Major, 2003 – 2005

Grant MacEwan College, Edmonton, AB

Course work highlights: accounting, business law, personal property

insurance, liability insurance, claims and risk management

Field Placement (170 hours): Allstate Insurance

Provided excellent customer service while taking the lead on three client files

Honours: The Co-operators Scholarship

Based on academic achievement and the demonstration of leadership

Co-curricular activities: Planning Committee for the Student Business

Conference. Member of the International Business Association. Student

mentor for first-year business students.


Demonstrating and validating your skills

Demonstrating and Validating Your Skills

  • Many recruiters have indicated that new grads are expected to demonstrate and validate the following:

    good communication and interpersonal skills

    ability to function as a team player and to take initiative

    adaptability, flexibility, motivation and a positive attitude

  • How do you show this?

    • By specific examples integrated into your resume and cover letter. Where/when did you demonstrate these skills?


Skills developed as part of your educational experience

Skills Developed as Part of Your Educational Experience

Research, writing and organizational skills

  • Writing essays and term papers

    Analytical skills and critical thinking

  • Examining case studies, conducting lab experiments, participating in class projects

    Team Work

  • Group projects


Skills developed as part of your educational experience1

Skills Developed as Part of Your Educational Experience

Communication skills, time-management

skills, flexibility and the ability to set goals

  • Volunteering, working at part-time and summer jobs

    Initiative and leadership skills

  • Involvement in campus activities

  • Participation on committees where you have held a position or title


Incomplete diploma

Incomplete Diploma

  • Present as a Diploma Program: Accounting and Strategic Measurement, Grant MacEwan College

  • Accounting and Strategic Measurement program – completed 3 terms of the diploma program before accepting an accounting training opportunity with…


Work experience

Work Experience

Position titleDates

Company, Location

  • accomplishment/achievement, skills used woven in with duties

    For example…

    ServerOct. 2007 - present

    Moxie's, Edmonton, AB

  • Demonstrated excellent communication and interpersonal skills while delivering exemplary customer service


Awards and honours

Awards and Honours

  • Consider the impact before deciding where to place this section

  • If related to your career objective, place near visual centre

  • If limited to community work, position near the bottom

  • If only one, weave it into the Qualifications Summary


Interests hobbies activities

Interests/Hobbies/Activities

  • Recruiters want to know who you really are and whether you will fit in with their team/workplace/corporate culture

  • It should support your candidacy – if it doesn’t, leave it out


Examples

Examples

  • Travel experiences

  • Language skills

  • Athletic abilities

  • Involvement in team sports

  • Musical/theatrical/performance abilities

  • Favourite reading material

  • Unusual experiences

  • Special interests


Important

Important

  • If you use an Interest category, make sure it is,

    indeed, of interest and supports your professional image

  • If it reads like the one below and you’re not applying to work as a seniors’ activity co-ordinator, rework or eliminate it

    INTERESTS

  • Member of Bonnie Doon Bowling Team

  • Play clarinet

  • Enjoy gardening, canning and knitting


Prune prune prune

Prune, prune, prune…

  • Resumes should be no more than 2 pages

  • Ask yourself, “Does this information support or detract from my candidacy?”

  • Omit information that does not support your skills for the position

  • Weed out personal pronouns


References

References

  • List on a separate sheet of paper – bring to your interview UNLESS the recruiter requests references be included with your resume

  • Minimally three

    • Professional

      • Supervisors

      • Instructors

      • Field Placement Supervisors

  • Include name, professional title, contact information

  • Ask permission…first!

  • Keep your references updated about your job search


Resumes

Resumes…

  • Should include only relevant information about your professional self for specific employers.

  • Should be re-written and updated often – like a career, a resume is a work-in-progress.

  • Must include research, planning, questioning and self-reflection as part of the process.


Remember

Remember

  • Language is powerful

  • Lead with your strengths

  • Show what you know


Writing winning resumes marketing your professional self

On the human chessboard, all moves count.

Miriam Scheff


Thank you

Thank You

Patti Albert, Student Advisor

Room 121, SRC, South Campus

497-4047

[email protected]

Rita J Kolpak, Student Advisor

Room 7-112, SRC, City Centre Campus

497-4531

[email protected]


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