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Hey Duke, Let’s Talk about sex

Hey Duke, Let’s Talk about sex. Multimedia project by natalie , payal , & jack. The problem. Know Your Status Study 90.7 % of Duke students consider themselves as having “nonexistent” or “very low” risk for acquiring HIV

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Hey Duke, Let’s Talk about sex

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  1. Hey Duke, Let’s Talk about sex Multimedia project by natalie, payal, & jack

  2. The problem • Know Your Status Study • 90.7% of Duke students consider themselves as having “nonexistent” or “very low” risk for acquiring HIV • 55.4% of students interviewed exhibited “risky behavior,” such as unprotected sex. • 70% of students inaccurately assessed their risk of HIV infection • STI prevalence in the U.S. • By the age of 24, 1 in 3 sexually active people will have contracted an STI • 2/3 of all STIs occur in people 25 years of age and under • Lack of awareness at Duke • Many students are unaware of STI testing options, the confidentiality of STI tests, and the coverage of tests. • We’ve become desensitized to traditional PSA campaigns

  3. Preliminary research • Research on risky behavior and lack of STI knowledge at Duke • Interview with Ms. Hanson at Student Health • Issues at Duke: • “I’m invincible!” • Need to promote safe sex practices • STI testing at student health • Student worries about lack of confidentiality/cost of testing • Insurance plans, HIPAA • History of STI testing at Duke • Feedback on poster and video campaign idea

  4. Our goal • Educate the Duke population on STI prevalence • Promote condom use • Encourage STI testing • Provide information about STI testing

  5. Achieving our goal • Poster campaign: • Catchy phrase • Piggy-back on a popular poster trend (Keep Calm and Carry On) • Use of humor • Video campaign: • Utilize visual elements • Use of Duke student narrative • Incorporate STI prevalence statistics • Include information on STI testing at Duke

  6. Video and poster Prep • Video • Watched other “Draw My Life” videos • Engaging and relatable narratives • Storyboards • Preliminary sketches • Fitting a coherent narration • Posters • Research on successful/unsuccessful posters • Learning Adobe Photoshop on the fly

  7. Poster campaign

  8. Poster campaign

  9. Poster campaign

  10. Video campaign • http://www.youtube.com/watch?v=qk0CFUDYQbE

  11. What worked/What didn’t work • Original idea: • traditional PSA format with interviews at Student Health and Duke freshmen • Changes: • broaden our audience to all Duke Undergrads • steer away from standard PSA format • include more visual elements to engage the audience

  12. Questions?

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