Management of Technology (OM476). Managing the NPD Process, part II March 6, 2006 S. Fisher. Agenda. Discuss mid-semester feedback NPD tools and metrics Return exams. Mid-semester feedback summary. Keep Real world examples Class discussion Change More small group discussion
Management of Technology (OM476)
Managing the NPD Process, part II
March 6, 2006
And so on…
Source: Mankin, E. (2004). Is your product-development process helping – or hindering – innovation? Harvard Business School Publishing Newsletter, Reprint # S0411C.
Source: Miguel (2005). Evidence of QFD best practices for product development: a multiple case study
Source: Rogers, Ghauri and Pawar (2005). Measuring international NPD projects: an evaluation process. Journal of Business and Industrial Marketing, 20, 2/3, 79-87.
Mean score = 19.9 (80%)