Management of Technology (OM476). Managing the NPD Process, part II March 6, 2006 S. Fisher. Agenda. Discuss mid-semester feedback NPD tools and metrics Return exams. Mid-semester feedback summary. Keep Real world examples Class discussion Change More small group discussion
Managing the NPD Process, part II
March 6, 2006
And so on…
Source: Mankin, E. (2004). Is your product-development process helping – or hindering – innovation? Harvard Business School Publishing Newsletter, Reprint # S0411C.
Source: Miguel (2005). Evidence of QFD best practices for product development: a multiple case study
Source: Rogers, Ghauri and Pawar (2005). Measuring international NPD projects: an evaluation process. Journal of Business and Industrial Marketing, 20, 2/3, 79-87.
Mean score = 19.9 (80%)