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Jason Geng VP for Publications, IEEE ITS Society jason.geng@ieee.org

IEEE ITSS Publication Activities. Jason Geng VP for Publications, IEEE ITS Society jason.geng@ieee.org. October 4, 2009. Outline. Congratulations to ITS Magazine for successful launch! Strategy to ITSS branding and enhancement of w eb presence of ITSS publications .

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Jason Geng VP for Publications, IEEE ITS Society jason.geng@ieee.org

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  1. IEEE ITSS Publication Activities Jason Geng VP for Publications, IEEE ITS Society jason.geng@ieee.org October 4, 2009

  2. Outline • Congratulations to ITS Magazine for successful launch! • Strategy to ITSS branding and enhancement of web presence of ITSS publications

  3. ITSS in Search Engines

  4. How to Enhance ITSS Web Presence • Trademark ITSS related key words • Engage third party service to improve ranking on web searches Covering 1000+ related keywords Top 3 slots for both SEO and PPC Goals Minimum CPC（≤0.1USD） Ranking above all competitors Covering all major search engines * SEO (Search Engine Optimization), PPC (Pay-Per-Click),CPC (Cost-Per-Click)

  5. An Offer to Provide “Free” Services at Cost Product Technology Advantages Team • Free labor and services (from Scientific Automation Corp) • Need about $1,500 to acquire service from Google and/or Baidu • Game Theory • -- Bid Optimization • Data Analysis & Mining • -- Portfolio & target optimization • -- Click Fraud Prevention • Machine Leaning & AI • -- Budget Allocation • AlphaClick • Decision support system • for PPC advertising • SAExp • Experimental platform for online advertising • Experienced SEO and PPC specialists • Influential experts in ITS domain • Broad international cooperation

  6. Technical Roadmap-SEO Step 3 Link Optimization Step 2 Keyword Optimization Search Engine Optimization Step 1 Website Optimization Preliminary Analysis of ITSS Source Code Keyword Density in ITSS Homepage Link Comparison Between IEEE ITSS and CS

  7. Technical Roadmap Website Optimization Keywords Generation Ad Copy Design Target Strategy • Website Flow Evaluation • Landing Page Check • Content Modification • Geo-Targeting • Demo-Targeting • Schedule Setup AlphaClick Budget Allocation • Portfolio Decision • Specific Daily • Limits for SEs • Dynamic Adjust Campaign Management Performance Data Analysis • Account Management • Fund Management • Ad Campaign Setting

  8. Thank You !

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