Web 2.0: Social Software for Teens. Instructor: Matt Gullett [email protected] An Infopeople Workshop Fall-Winter 2007. Infopeople ….
Software tools & websites that
support social interaction and
communication among user
of you used
When creating an account does one also set up a personal profile?
Are users then connected through their profile information?
Think of your teenage years:
* Conformity: changing an attitude or behavior to match an
existing social norm
* Compliance: responding to a direct request from one person to another
* Obedience: obeying a direct order from someone to perform an action.
Social Influence Techniques Used Online
"Virtually all of the Internet risks and
concerns are grounded in the negative
impact of social influence."
Rule of Reciprocity
Commitment & Consistency
Examples:A MySpace Friend is always online and waiting for you.
Social Proof: Group Think & Viral Marketing
Examples:MySpace Groups & Associations
Examples:MySpace photo posting, Second Life avatar creation
Examples:MySpace associations with celebrities
Examples: withholding access to MySpace, etc.
YouTube is an online video streaming
service that allows anyone to view and
share videos that have been uploaded by
The History of Youtube
Red Wings Spacetime 1