Connecting Customers To What Matters… Strategic Integration Projects Using SOA

2. Connecting Customers To What Matters… Strategic Integration Projects Using SOA Marcy Larsen – Microsoft Australia Janet Horton – Carpe Diem Consulting

3. About today What we will not cover • Biztalk Roadmap • Deep Technical insights or architecture The area of focus • The Basics • Why Biztalk is not a product sell • The Marketplace and Service opportunities • How to engage Microsoft to secure wins

4. What Is SOA? • A style of architecture, not a product • Leverages existing assets in a loosely-coupled manner • Standards are critical for success : WS-*, XML, RSS… • Web services makes service orientation practical and drives broad industry interoperability • Microsoft continues our commitment to delivering broad adoption of service orientation and interoperability through our investments in .NET • Primary benefit centers around business agility SOA represents an enabler for faster process change, greater business insight and competitive advantage, and the creation of a connected business.

5. SOA ?

6. Spear Wall Rope Snake

7. Infrastructure Architecture Integration Agile Organization

8. Another way to define SOA Dollars pulled through for every dollar of licence sold 5 800 200 40 2.2 Million: the estimated size of the SOA market for APAC Million: Australia’s share of that market The compound annual growth rate of the SOA market Billion. Estimated APAC market size by 2010

9. Customer Regulatory HIPAA EDI Logistics AS2 SWIFT HR Financial RosettaNet CRM ERP Supplier eComm The reality of the information worker

10. So, why don’t businesses change? Value = Benefit - Sacrifice

11. Business drivers are catalysts for change to SOA

12. Is it really that easy? 24% say projects fell short of expectations 55% say project introduced more complexity 41% say project cost exceeded while failing to generate promised return Only 7% say results exceeded expectations Reports of failures Quiet Resistance • “The Dark Side of SOA”InformationWeek, September 4, 2006 Skepticism about benefits Immature Confusion About meaning Fear of Uncertainty Delays to prove ROI

13. Exposing the organisation through SOA “The days of a special class of experts controlling one-way flow of information are over. If you are going to be naked, you had better be buff.”

14. Selling BizTalk Neal Cross Industry Solution Specialist Microsoft

15. The Good, the bad and the revenue • The Good • Complex integration • System workflow • Industry Standard messaging • An ESB • STP and transformation • The Bad • Highly transactional systems • Stateless .NET Services • The $$$ • This is a software engineering task - !P+P

16. Sales Incentives and MS Support • 1 hour of initial assistance for all BizTalk opportunities • An XBOX 360 to every person who brings MS a BizTalk opp that closes * • Please put your contact details and brief description on the evals • Deals must close before the end of June 15 2009 • MS can engage in number of ways – we are willing and able to engage on ALL BizTalk opps marcyl@microsoft.com

17. SOA and Biztalk 200

18. Industry Opportunity

19. Why Microsoft Cares Direct Revenue : Avg Biztalk deal size is $40,000 with the highest in Australia being over $500,000 The Platform Synergy : $1 of BTS pulls through an additional $4 – 7 of other Server products (SQL, VS.NET, MSDN, MOM, Sharepoint, Infopath and Dynamics) Services Opportunity: $1 in sales generates $5 in Services!

20. Lifecycle

21. How we are going to market

22. Next Steps Fill out the form We will contact you within 30 days Talk to us about your capabilities and opportunities – win an XBox Share your customer list to see if you have one of the 200 Get involved with the campaign, APO Uni, and the SOA Wave