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New WhatsApp Business API Updates

In 2023, WhatsApp is taking things a step further with exciting new features and enhancements that promise to revolutionise customer communication and boost business growth.

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New WhatsApp Business API Updates

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  1. WhatsApp Business API Updates: What's New in 2023? WhatsApp Business API has been groundbreaking for businesses, enabling them to elevate customer engagement and organise operations. With the ability to send creative notifications, showcase product catalogues, and notify users about relevant updates, it has already transformed the way businesses interact with their customers. In 2023, WhatsApp is taking things a step further with exciting new features and enhancements that promise to revolutionise customer communication and boost business growth. Existing Features: 1.Sending Customers Notifications WhatsApp Business API has empowered businesses to send creative notifications, including photos, videos, PDFs, and links. These notifications are perfect for promoting new products, and services, or creating recurring campaigns to keep customers engaged. With quick replies and clickable links, businesses can provide a hassle-free and interactive experience, while also customising messages with their own branding. The WhatsApp API integrationallows targeted messaging, ensuring that customers receive relevant messages when they're ready to buy. 2.Showcase Product Catalogues And Carts Businesses have been able to include product catalogues in their marketing campaigns, allowing customers to browse and purchase products directly within WhatsApp. This feature is particularly valuable for e-commerce businesses, as it enabled them to present up to 30 products in a single message till 2023. It's an effective way to convert website traffic into sales and provide customers with personalised recommendations, ultimately boosting conversions. 3.Notify Relevant Updates WhatsApp Business API has been instrumental in increasing engagement through valuable transactional messages. Businesses can send automated alerts related to orders, shipments, returns, refunds, and other notifications. Automation tools like chatbots have helped reduce the workload of customer support agents and improve customer service through feedback surveys, appointment scheduling, and FAQs.

  2. New Features in 2023: 1.New Category Search To help businesses stand out in a competitive landscape, WhatsApp bulk SMS is introducing a new feature – category search. This feature simplifies the process for users to discover businesses that offer the products and services they need. By categorising businesses and enabling users to search by category, WhatsApp is making it more convenient for customers to find what they're looking for. Users in Mexico, Colombia, and Indonesia can now search for businesses by name and category, and this feature is in the pipeline in other countries. Businesses can enhance their visibility by selecting the most relevant category for their offerings, ultimately attracting more potential customers. 2.WhatsApp Catalog: Add-ons WhatsApp is removing limitations on the number of items that can be included in the catalogue, although it's recommended to have fewer than 250 items for a smoother browsing experience. WhatsApp developers' API can access the Cloud API and on-premise API documentation for more details on enabling this catalogue feature. This update allows businesses to provide an even more extensive range of products and services to their customers through WhatsApp, opening up new opportunities for online sales. 3.WhatsApp Catalogue: New Template Format WhatsApp understands the importance of visual appeal and calls to action (CTAs) in driving higher ROI for businesses. To enhance user experience and boost engagement, WhatsApp is introducing new template formats and CTAs. These formats enable businesses to showcase their products and services in a visually appealing manner, making it easier for customers to browse and make decisions. The CTAs encourage users to take specific actions, such as purchasing or booking an appointment. This feature will undoubtedly lead to more conversions and improved user interaction. Conclusion

  3. In conclusion, the WhatsApp Business API has been valuable for businesses looking to enhance customer engagement and streamline operations. With existing features like creative notifications, product catalogues, and automated updates, businesses have been able to connect with their customers in meaningful ways. The new updates in 2023 will take customer communication to the next level. These enhancements promise to help businesses not only stand out in the crowded marketplace but also drive higher ROI and provide a more engaging experience for their customers.

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