1 / 14

JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN (AN) (AUTONOMOUS) TEYNAMPET, CHENNAI

Learn about the BBA program at Justice Basheer Ahmed Sayeed College for Women and explore the exciting world of advertising. Discover different types of advertising, target audience, message development, media planning, budgeting, and career opportunities in the field.

msidwell
Download Presentation

JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN (AN) (AUTONOMOUS) TEYNAMPET, CHENNAI

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN (AN) (AUTONOMOUS)TEYNAMPET, CHENNAI A Warm Welcome to one and all present here Department of Business Administration Inter Disciplinary Course Advertising

  2. BUSINESS ADMINISTRATION • The department of BBA was established in the year 1996 • The course creates knowledge in the field of Administration and Management • The Department has secured University ranks • The subjects offered by the Department tunes the students to face the challenges in the present competitive world

  3. DEFINITION OF ADVERTISING • Any paid form of non personal presentation and promotion of ideas, goods and services through mass media such as news paper, magazines, television or radio by an identified sponsors. (Kotler) • Advertising is a fast-paced industry. What is hot today is old tomorrow.

  4. TYPES OF ADVERTISING PRINT ADVERTISEMENT CELEBRITY ADVERTISING

  5. TYPES OF ADVERTISING OUTDOOR ADVERTISING COVERT ADVERTISING SURROGATE ADVERTISING

  6. TYPES OF ADVERTISING BROADCAST PUBLIC SERVICE INFOMERCIALS

  7. ROAD MAP • What is Advertising? • Objectives of advertising • Who are the target audience? • Development of message and copy • Selection, planning & scheduling of mass media • Web advertising • Budget planning • Various advertising agencies • Organization & operation of advertising agencies

  8. MONEY SPENT ON MEDIA 75% - Media buys 15% - Creative work (agency) 10% - Ad production 5-9

  9. CAREER OPPORTUNITIES Client Marketing Manager Client Marketing Manager Client Marketing Manager Account Executive Media Buyers & Planners Creative Director Traffic Manager Creative Creative Creative Creative

  10. CAREER OPPORTUNITIES • Translator • Proof Reader • Website Copywriter • Copy Editor • Technical Writer • Marketing

  11. If you want to enrich your creativity, double your productivity and to achieve all your goals enroll yourself for Advertising

  12. Thank You

More Related