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Recitation on AdFisher

Recitation on AdFisher. September 29, 2016. Motivation for building AdFisher. Web Browsing. Ads. Ad Ecosystem. Control. Different Outcome?. Experimental. Slide Credit: Amit Datta. How AdFisher works.

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Recitation on AdFisher

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  1. Recitation on AdFisher September 29, 2016

  2. Motivation for building AdFisher Web Browsing Ads Ad Ecosystem Control Different Outcome? Experimental Slide Credit: Amit Datta

  3. How AdFisher works Simulate users having a particular interest by visiting webpages associated with that interest. Visit a webpage, collects ads, settings provided to the simulated users. Automatically analyzes the data to determine whether statistically significant differences between groups of users with different interests exist. Github: https://github.com/tadatitam/info-flow-experiments

  4. Running experiments on AdFisher to determine if behavioral targeting occurs on the web

  5. Running AdFisher Technical Details

  6. Installation & Running

  7. Modifying AdFisher Technical Details

  8. AdFisher/core

  9. Selenium Python http://selenium-python.readthedocs.io/

  10. Automated experiments and Site Policies Technical Details

  11. Creating Multiple Accounts

  12. Creating Multiple Accounts

  13. Number of requests a website expects

  14. #Requests / unit time

  15. #requests / unit time http://blog.hubspot.com/marketing/reduce-http-requests#sm.0001t43gs9739cxeq3916bv5w0cmy

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