1 / 27

Sports Authority of Thailand (SAT)

mrinal
Download Presentation

Sports Authority of Thailand (SAT)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Strategic Sport Business Model : After the Nations Sports Event___________________________Dr.Siriraks KHAWCHAIMAHACPA ThailandDoctor in Business and Administration, UniSA, AustraliaInternational Cert. in Sport Management, USSA, LA, USACert. Hospitality Management for Executive, HU, IL, USACert. Edu. Development for Executive, INSEAD, France Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  2. The Strategic Sport Business Model : After the Nations Sports Event___________________________Dr.Siriraks KHAWCHAIMAHACPA ThailandDoctor in Business and Administration, UniSA, AustraliaInternational Cert. in Sport Management, USSA, LA, USACert. Hospitality Management for Executive, HU, IL, USACert. Edu. Development for Executive, INSEAD, France Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  3. Sports Authority of Thailand (SAT) • Government • Ministry of Tourism and Sports • Tourism (Tourism Authority of Thailand) • Sports (Sports Authority of Thailand) • Country Budget (in Baht) • Budget 2008 = 3,120,050,000 • Sport Hero = 2,735,643,000 • Sport Profession = 189,450,000 • Public Services = 194,957,000 Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  4. 5 Region Stadiums 3 5 1 2 4 Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  5. MAP to HMK Stadium Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  6. His Majesty The King’s 80th Birthday Anniversary Stadium (5th December 2007)HMK Stadium Background Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  7. Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  8. The Great King and The Great Sportsman • His Majesty the King as known “ The Father of Thai Sports” had won the gold medal in the SEAP games • In 2006, all the Thais praise HMK’s renowned abilities and celebrate the 60th anniversary of his accession to the Throne • In 2007, the HMK’s 80th birthday anniversary and the SEA Games • The government and The Sport Authority of Thailand agree to construct the stadium to support the SEA Games competitions • Named “ The His Majesty the King’s 80th Anniversary Stadium (5th December 2007)” Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  9. HMK Stadium Finding Location : “Ta-Keng-Pol” reservoir - Very Dry - Not anymore reserve water Located: Rajsima-Paktongchai road Pru Yai sub district Mueng district Nakornrajsima 30000 Space: 589-1-73rais or 239 Acres Lease agreement: Treasury Department rolling 3 years Lease agreement @ 40,000 Bht/per annum Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM Tel 0 4493 2101 Fax 0 4493 2100 http://www.sat.or.th/sat3

  10. Objectives and Why Nakornrajsima ? To Provide all sport-related and Recreation To most populations of Thailand  WHERE the Northeastern populations dominate in this aspect Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  11. Geographic and Demographic Nakornrajsima ; • the outpost province to the Northeast with a prime land of plateau and mountain • Suitable climate and environment : good weather , fresh air • The heritage of Kao Yai Mountain • The uniqueness of the Northeastern of “ISAAN” culture Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  12. DemographicsRanking Population in Center of Town and Suburb Source : The Ministry of Public Affairs, October 2006 Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  13. DemographicsRanking Provincial Population Source : The Ministry of Public Affairs, October 2006 Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  14. Sport Authority of Thailand • Mr.Kanokphand Chulakasem – the Governor of Sport Authority of Thailand • “ HMK Stadium as a “home” of SAT for conducting all sport-related activities, such as Sport Practice Center, Sport Science Center and Exercise, Recreation and Conference Center for public and organizations in the northeast region” • Mr.Sangwian Boonto – the Director in Chief of Sport Authority of Thailand – the Office of Region 3 • “ HMK Stadium is to further support sports for all and other public sports as the government strategies and tool of health promotion in the northeast of Thailand” Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  15. TheFacilities Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  16. Investments • Capital Investment Expenditures • Initial 5,000 M.Bht • Others ++ • Operating Expenditures • Operating cost 10 M.Bht/month • Personnel cost 1 M.Bht/month • Other Admin 1 M.Bht/month Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  17. Challenge “To Be the Self Support State Enterprise, through Sports Heroes and Excellence” Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  18. State Investmentsvs. Business Challenges • Capital Investment Expenditures • Initial 5,000 M.Bht • Others ++ • Operating Expenditures • Operating cost 10 M.Bht/month • Personnel cost 1 M.Bht/month • Other Admin 1 M.Bht/month Return on Investment Operating Leverage Dr.SiriraksKhawchaimaha, CPA Thailand, DBA, ICSM

  19. Field Research and Qualitative Methodology Sport Expert Business Expert Academic SAT Region 3 Management Sport Management USSA Tourism Businessman SAT R3-provincial Staffs and Officers Sport Management CRU Sport Businessman Region 3 Athletes Business Management KKU FIELD Research Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  20. “your talent, your world, At HMK Stadium" SLOGAN“สู่โลกของความท้าทาย ที่สนามกีฬา .......” Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  21. Time Frame Self Support Competency Facilities, Athletes Sustainable Growth “Community & Public” Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  22. HMK Stadium Business Model Customers Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  23. Strategy Map–HMK StadiumVISION : To be the self support state enterprise, through heroes in sports MAX profit P R O A C T I V E P U B L I C R E L A T I O N Cost Efficiency Revenues+ Efficiency & Effectiveness การบริหารเงิน New Customers Existing Customers Sport Products Sport Tourism Partner, Alliance New recruit CRM Products, Apparels Services Brand Image Product Extension TTMassage R&D การบริหารลูกค้า Success rate Exist Customers OTOP hospitality R&D International Standard Competition mgt National Sport Academy Bio Mechanics Venue’s Equipment Sponsorships Basic Sport Sport Medicine Equipments Events mgt Sport for All Sport Nutrition Sport Science Sport Academy Sport Professional Sport Science การบริหารกระบวนการ Facility, Venue World Class Sport Hero Sport Mgt IT & IS Skill Development Punish & Reward Competitive Continuous Improvement Sport Technology Org. Culture KM Organization Incentives Professional Ethics Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM การบริหารบุคลากร

  24. Executive Summary • HMK Stadium is constructed to celebrate His Majesty the King’s 80th Birthday Anniversary Stadium on the 5th of December, 2007 • To be a “home” of SAT region 3 for conducting all sport-related activities, recreations, conference and furthermore with the accommodated “the Athletes Club and Resortel” will stimulate the needs for sport tourism • SAT challenge “ to be the self support state enterprise through sport heroes and excellence. • Therefore ; • The business concepts and business model as a sustainable growth of the HMK Stadium as to accelerate the income to cover expenses • Ultimately, in lowering the government expenses or subsidization Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  25. Further research • Human development and Continuous improvement – business practices • Sport Finance • Balance Scorecard – KPI • Enterprise Risk Management (ERM) Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  26. Q & A Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

  27. Thank You Dr.Siriraks Khawchaimaha, CPA Thailand, DBA, ICSM

More Related