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Customer Oriented Display System. Human Oriented technology Leader. We make New Technology Trend. Human Oriented Technology Leader!. Contents. 1. Introduction. 2. Background. 3. Function. 4. Detail Explanation. 5. Supplementation. Introduction .

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Customer oriented display system

Customer Oriented Display System

Human Oriented technology Leader


We make New Technology Trend.

Human Oriented Technology Leader!


Contents
Contents

1

Introduction

2

Background

3

Function

4

Detail Explanation

5

Supplementation


Introduction
Introduction

  • Send appropriate advertisement to the customer by indicating personal information.

Movie “Minority report”

  • The actor in the advertisement introduce the gift with calling customers name

  • The name indicated by iris


Introduction1
Introduction

  • Project name

    • Customer Oriented Display System

  • Functional Scenario

    • show customer oriented advertisements on the screen with customer ID indication function


Background develop enviorment
Background – Develop Enviorment

Project Manager

01 전병환

Board Team

02 박영관

04 안경호

05 이수민

Server Team

02 김영산

02 배병호


Background develop enviorment1
Background – Develop Enviorment

Board

LN2440SBC

- S3C2440A-40(ARM920T,400MHz)

- 512Mbit SDRAM

- WindowsCE 5.0 BSP Binary

Wireless LAN card

- IEEE802.11g / 54Mbps

RFID

- 13.56Mhz / TTL, RS-232


Background develop enviorment2
Background – Develop Enviorment

Board

Qplus (OS) 기반

- Gut compile

- Option 선택 가능

Esto (Tool) 개발도구사용

- debug

- 실시간 전송가능


Background develop enviorment3
Background – Develop Enviorment

Server

CPU : Pentium 4 2.0 GHz

RAM: 768MB

Hard Disk: 40GB


Background develop enviorment4
Background – Develop Enviorment

Server

FreeBSD 6.2 (OS) 기반

PHP 5.2.3 웹 개발 언어사용

APACHE 2.2사용

MySQL 5.0.41(DB)사용

Darwin Streaming사용


Background develop enviorment5
Background – Develop Enviorment

Server

개발 Tool

Putty 0.60

Ultra Editor 13.00a

DreamWeaver 8

DB Designer 4

Toad for MySQL 2.0


Functions
Functions

1. RFID를 통해 고객정보를 읽어 들인다.

2. Server에서 받은 정보로 광고할 파일을 찾는다.

3. LN244OBC로 고객에 맞는 정보 출력을 한다.


Server

Screen

Wireless

LAN

  • Read RFID Tag

  • Select Customers’ interests

  • Download Ads & display them

  • When Ads ended, play default Ads

RFID

  • Operate Streaming Server(default Ads)

  • Save the Customer Database and Ads

  • Manage Database and Ads

Access Point

Screen

Screen

Wireless

LAN

Wireless

LAN

RFID

RFID





Detail explanation3
Detail Explanation

Server

Board

cus.bin

ads.bin

Update for every 1minute

cron파일 사용

(/etc/crontab)




Detail explanation6
Detail Explanation

RFID reader를 통해 고객의 RFID를 읽는다.





Detail explanation10
Detail Explanation

Board

RFID Streamming Playing

Cus.bin -> Get 고객정보 Category

Ads.bin -> Get 광고정보

=> Playing Ads.


Detail explanation11
Detail Explanation

Board

Main.c

Network.c

Mplayer

rt2570.ko

mplayer를 구동시켜 기본 Contents 재생

LN2440SBC 부팅 시 실행되어, server와 connection을 형성

server에서 보내주는 contents 파일을 재생해 화면에 출력

부팅 시 wireless LAN card 구동을 위해 insert되는 device module file




Detail explanation14
Detail Explanation

Server

일반파일관리

기본광고파일관리

광고대분류관리

광고주 관리

통계

환경설정

로그아웃


Detail explanation15
Detail Explanation

Server

cus.bin

ads.bin

Bin_extractor.c

고객의 정보를 저장한 binary 파일

contents 의 정보를 저장한 binary 파일

LN2440SBC에 전송할 cus.bin 파일과 ads.bin 파일 생성


Background department store
Background – Department store

HIGH

Building Infrastructure Cost

Low

Advertisement

Efficiency

1PC, 1Screen1storage, 1OS

Distributing from

The center server

One-way

Advertising


System brief museum
System Brief (Museum)

Welcome to

Korean National

Museum.

국립중앙박물관에

오신것을

환영합니다.




Expectation

No

storage

No OS

Only 1

Update

Customer

Identify

Wireless

Expectation

Low Cost, High Efficiency Ad. System

Customer oriented Ad.

Low building and update cost


Expectation profit
Expectation (profit)

  • Resort

1767

20

screen

Yearly Sale –

0.6 billion

1week

Set up

500

Thousand

By 1screen


Expectation profit1
Expectation (profit)

  • Department store

1216

100

Screen

Yearly Sale –

1 billion

1Month

Set up

500

Thousand

By 1screen




Supplementation
Supplementation

1. 보완점..

2. 효과?..

3. 보완점..


Thank You !

함께한 사람들

Board team : 박영관, 안경호, 이수민

Server team : 홍참길, 김영산, 배병호

Project Manager : 전병환


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