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Customer Oriented Display System

Customer Oriented Display System. Human Oriented technology Leader. We make New Technology Trend. Human Oriented Technology Leader!. Contents. 1. Introduction. 2. Background. 3. Function. 4. Detail Explanation. 5. Supplementation. Introduction .

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Customer Oriented Display System

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  1. Customer Oriented Display System Human Oriented technology Leader

  2. We make New Technology Trend. Human Oriented Technology Leader!

  3. Contents 1 Introduction 2 Background 3 Function 4 Detail Explanation 5 Supplementation

  4. Introduction • Send appropriate advertisement to the customer by indicating personal information. Movie “Minority report” • The actor in the advertisement introduce the gift with calling customers name • The name indicated by iris

  5. Introduction • Project name • Customer Oriented Display System • Functional Scenario • show customer oriented advertisements on the screen with customer ID indication function

  6. Background – Develop Enviorment Project Manager 01 전병환 Board Team 02 박영관 04 안경호 05 이수민 Server Team 02 김영산 02 배병호

  7. Background – Develop Enviorment Board LN2440SBC - S3C2440A-40(ARM920T,400MHz) - 512Mbit SDRAM - WindowsCE 5.0 BSP Binary Wireless LAN card - IEEE802.11g / 54Mbps RFID - 13.56Mhz / TTL, RS-232

  8. Background – Develop Enviorment Board Qplus (OS) 기반 - Gut compile - Option 선택 가능 Esto (Tool) 개발도구사용 - debug - 실시간 전송가능

  9. Background – Develop Enviorment Server CPU : Pentium 4 2.0 GHz RAM: 768MB Hard Disk: 40GB

  10. Background – Develop Enviorment Server FreeBSD 6.2 (OS) 기반 PHP 5.2.3 웹 개발 언어사용 APACHE 2.2사용 MySQL 5.0.41(DB)사용 Darwin Streaming사용

  11. Background – Develop Enviorment Server 개발 Tool Putty 0.60 Ultra Editor 13.00a DreamWeaver 8 DB Designer 4 Toad for MySQL 2.0

  12. Functions 1. RFID를 통해 고객정보를 읽어 들인다. 2. Server에서 받은 정보로 광고할 파일을 찾는다. 3. LN244OBC로 고객에 맞는 정보 출력을 한다.

  13. Server Screen Wireless LAN • Read RFID Tag • Select Customers’ interests • Download Ads & display them • When Ads ended, play default Ads RFID • Operate Streaming Server(default Ads) • Save the Customer Database and Ads • Manage Database and Ads Access Point Screen Screen Wireless LAN Wireless LAN RFID RFID

  14. Detail Explanation

  15. Detail Explanation

  16. Detail Explanation

  17. Detail Explanation Server Board cus.bin ads.bin Update for every 1minute cron파일 사용 (/etc/crontab)

  18. Detail Explanation

  19. Detail Explanation

  20. Detail Explanation RFID reader를 통해 고객의 RFID를 읽는다.

  21. Detail Explanation

  22. Detail Explanation

  23. Detail Explanation

  24. Detail Explanation Board RFID Streamming Playing Cus.bin -> Get 고객정보 Category Ads.bin -> Get 광고정보 => Playing Ads.

  25. Detail Explanation Board Main.c Network.c Mplayer rt2570.ko mplayer를 구동시켜 기본 Contents 재생 LN2440SBC 부팅 시 실행되어, server와 connection을 형성 server에서 보내주는 contents 파일을 재생해 화면에 출력 부팅 시 wireless LAN card 구동을 위해 insert되는 device module file

  26. Detail Explanation

  27. Detail Explanation

  28. Detail Explanation Server 일반파일관리 기본광고파일관리 광고대분류관리 광고주 관리 통계 환경설정 로그아웃

  29. Detail Explanation Server cus.bin ads.bin Bin_extractor.c 고객의 정보를 저장한 binary 파일 contents 의 정보를 저장한 binary 파일 LN2440SBC에 전송할 cus.bin 파일과 ads.bin 파일 생성

  30. Background – Department store HIGH Building Infrastructure Cost Low Advertisement Efficiency 1PC, 1Screen1storage, 1OS Distributing from The center server One-way Advertising

  31. System Brief (Museum) Welcome to Korean National Museum. 국립중앙박물관에 오신것을 환영합니다.

  32. System Brief (Store)

  33. System Brief (H/W)

  34. No storage No OS Only 1 Update Customer Identify Wireless Expectation Low Cost, High Efficiency Ad. System Customer oriented Ad. Low building and update cost

  35. Expectation (profit) • Resort 1767 20 screen Yearly Sale – 0.6 billion 1week Set up 500 Thousand By 1screen

  36. Expectation (profit) • Department store 1216 100 Screen Yearly Sale – 1 billion 1Month Set up 500 Thousand By 1screen

  37. Developing Schedule

  38. Developing Schedule

  39. Supplementation 1. 보완점.. 2. 효과?.. 3. 보완점..

  40. Thank You ! 함께한 사람들 Board team : 박영관, 안경호, 이수민 Server team : 홍참길, 김영산, 배병호 Project Manager : 전병환

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