Web 1.0 was about connecting computers and making technology more efficient for computers.
Web 2.0is about connecting people, and making technology efficient for people.Proliferation of Open Standards have enabled innovation and greater efficiency of “social experience” in what is now known as WEB 2.0
Web2.0 - Tim O’Reilly, 2005
Source: Forrester Research, Inc
Short for weblogs platform for participation (innovation)
Personal publishing systems
Focused on the writing not the technology
Built-in tech for connecting people, ideas, websites and other blogs
Automatically generates RSS feeds
Leaves trails of social media
EXAMPLE: BLOGS - Communicating directly with customers, CEO’s have begun to communicate directly with the public through blogs enabling an open dialogue to facilitate brand affinity.
EXAMPLE: WIKIS platform for participation (innovation) - Wikipedia has disrupted traditional publishing models by empowering the masses to create and govern a public encyclopedia through WIKI collaboration using the web as a platform.
Audio and video recordings platform for participation (innovation)
MP3’s and/or video formats (wmv, mov, etc.
Can be delivered via XML / RSS
Time-shifting of content to manage attention scarcity
Supports content distributionEXAMPLE: PODCASTS- Podcasting empowers users to create & distribute rich media services with dramatically low barriers to entry.
a.k.a. Folksonomy platform for participation (innovation)
Typically shared with others
Provides vetting of relevant content without reliance on algorithms
Easily bundled into RSS/XML
EXAMPLE: TAGGING - In contrast to controlled vocabularies or formal taxonomies, Social Tagging (folksonomies) enables better meta-tagging of content to search, distribute and collaborate with in the social construct of Web 2.0.
EXAMPLE: SOCIAL NETWORKS - platform for participation (innovation)Social networking connects individual online through existing relationships and enables extended relationships though online communities of common interests.
Social Networking Diagram
Software as a platform for participation (innovation)SERVICE
Service, not software
Users add value
SIMPLEuser interface and dataservices
Easy to use, easy to remix
Major upgrade and investment in real-time collaboration:
Profiles platform for participation (innovation)
Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities
Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise
Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog
Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise
Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, fasterLotus Connections services
Quickr Connectors platform for participation (innovation)
IBM FileNet *
Data Mining 101: Finding Subversives with Amazon Wishlists!
Readers of “1984”
The Widget frameworks provides an extensibility mechanism for QEDWiki
Wesabe platform for participation (innovation)