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GadgeThink

GadgeThink is a digital service that specializes in repairing damaged gadgets like phones and tablets. With free pickup and delivery, we solve the two major concerns of customers - service center troubles and time issues.

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GadgeThink

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  1. GadgeThink The Ultimate Fix Hub.

  2. The Service • Digital world has a lot to offer in terms of phones , tablets and gadgets. • The service deals with repairing damaged gadgets of the customersThe company holds all the facilities needed for the task. The customer generally have two major concerns:i) Trouble with the service centres.ii) Time issuesThe company solves this problem, as busy schedules need not be changed. The company provides free pickup of the handset. The problem will be dealt by bringing the handset to our storage, fix it and return it within the minimum time possible. • All the customer needs, is book the service online or to contact our helplines to book their complaint.

  3. Customer Analysis Pain point: • Carelessness, if not lifetime is the cause of wreckage most of the time.Manufacturing defects are also present in the gadgets during purchase. • Lesser no. of service centres present. • Survey shows that customers, most of the time , are unhappy with their services of the service centres, thus has to compromise. Core Customer Segment: • Men , women , children ,teenagers from 15 years to 75 years use gadgets.

  4. Market Analysis Market Size:i)Total addressable market: 300 million mobile users in India in 2015. 500 million mobile users in India by 2019. ii)11% Indians have multiple phones, that makes 267 million customers in the market.Serviceable market:i)Customers out of urban periphery = 80 million.Ii)Customers left in India range up to 180 million. Share of market: The target market size : 129.6 million

  5. Service Details • Technical features:Hired technicians at the hub to service the handset according to need.If other problems are detected, that the customer has not listed, he/she would be consented.Technical support and complaint forum to remain open with specific timings. • Service Benefits:i) Both cash on delivery and online payment are available.Ii) Online chat to be available in the company website.Iii)Free doorstep pickup and delivery at the earliest.iv)Easy complain lodgev) 4 month warranty on the repair or replacement. 30 day warranty for software issues. vi)Free standby mobile. • Pricing:i)The diagnose price is set to be Rs.250ii)Charges vary according to the service the customer requires.

  6. Competitive differentiation

  7. Future Plans: Short term goals: • Focussing on repairing problems on all gadgets irrespective of brands(Tablets, computers, camera ,etc.) • Buying and selling of old phones. Long term goals: • The e-store for only gadgets. The gadgets to have company warranty as well as Gadgethink warranty.

  8. Operational Plan • Marketing strategy:i) Specialization ii) Differentiation iii) Segmentation iv) Concentration.Marketing needs to be done based on Customer Lifetime Value(LTV). • Revenue Model:i)Key activities: Delivery, Technicality, Call support, Marketingii)Key partners : Raw materials, Feedback and surveyiii)Key resources: Technician, equipmentiv)Value proposition: Easy fixing of gadgetsv)Relationships: Aiming cloud storagevi)Customer segments: Frequency of using our site. • Milestones:i) Awareness in the market about our serviceii)To reach 1000 customers by 1 year.Iii)To bring more price transparency

  9. Financial Highlights • Unit economics: (To be rectified)Basic charge for diagnose and replacement = RS (200+650)= Rs.850Fixed cost: Technician: 60 , Delivery Boy:Actual cost of service and material = (500+60)= Rs 560Revenue earned = Rs. 290 • Fixed cost:Office rent = Rs. 5000/monthTelephone bills = Rs. 15000/monthDelivery = Rs 6000/boyTechnician = 60*100 = Rs6000Total expenditure = Rs. 34,500 / month.

  10. Investment • Investment:i) Fixed cost required in 1 month = Rs 50,000 Yearly expenditure = Rs. 600000ii) Buying purposes : Rs. 5000 *20 = Rs. 1 lakh iii) Buying parts of all ranges= RS. 1.5 lakhs iv) For opening new segment = Rs. 3 lakhs.Total Budget in 12 months: 11 lakhs

  11. Management Team • Mr. Rupendranath Paul • Mr. Prince Vishal Gaurav Sinha • Mr. Md.AnikIkbal

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