Making Your Life Easier. Marketing for Tech Transfer. October 30, 2013. Shaun Juncal Marketing Manager UCSB Office of Technology & Industry Alliances. Outline. Why Marketing Matters MailChimp : Turning Emails into Licensing Leads
Marketing for Tech Transfer
October 30, 2013
UCSB Office of Technology & Industry Alliances
In the last 9 months UCSB has seen a 300% increase in NCD visits and a 200% increase in pageviews, more than any other UC campus.
3rd Party Tech Databases
Understanding where leads are coming from allows marketing teams to make informed decisions and maximize efficiency.
Track opportunities as they progress through set stages
Keep track of next steps and “ping dates”
Creating and leveraging content to generate leads and strengthen your brand’s reputation.
$133 million annual revenue
See Lead Generation in Action!
Google Analytics integration