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+5 Plan What is it?. Homeowner’s Electrical Protection Plan. Plus 5 is a voluntary extended maintenance agreement on materials and workmanship that services the wiring in a new home for an additional five years beyond the builder’s one-year warranty. The +5 “Plan”.

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homeowner s electrical protection plan
Homeowner’s Electrical Protection Plan

Plus 5 is a voluntary extended maintenance agreement on materials and workmanship that services the wiring in a new home for an additional five years beyond the builder’s one-year warranty.

the 5 plan
The +5 “Plan”

The “Plan” is a systematic approach to gaining market share and organizing the residential electrical industry.

tool no 1
Tool No. 1
  • Homeowner’s Electrical Protection Plan
  • One of many tools
  • Provides the “foot in the door” for the Plan Manager and his signatory contractors when calling on builders
tool no 2 evaluation
Tool No. 2 - Evaluation
  • Self
  • Market
  • Competition
  • Local’s Attitude (members & leaders)
  • Available workforce
  • Available contractors
  • JATC
  • Resources
tool no 3 structure
Tool No. 3 - Structure
  • Support of local leadership
  • Support of membership
  • JATC cooperation
  • Contractor/NECA participation
  • Residential agreement
tool no 4 administrative systems
Tool No. 4 – Administrative Systems
  • Data base of Builders
  • Data base of electrical contractors (union & non-union)
  • Plus 5 Web Site: www.plus5.org
  • Phone number
  • Printed materials
tool no 5 partnerships
Tool No. 5 - Partnerships
  • Home Builders’ Associations
  • Chamber of Commerce
  • Inspectors and Inspector Associations
  • Other IBEW Locals
  • Other Trade Unions
  • Manufacturers
  • Suppliers
tool no 6 advertising
Tool No. 6 – Advertising
  • Television
  • Radio
  • Billboards
  • Yellow page
  • Newspaper and magazine (ads or articles)
  • Direct mail
  • Home and Builder Shows
points to keep in mind
Points To Keep In Mind
  • There are no silver bullets
  • Hard to wear two hats
  • Advertising does impact the residential customers
  • Separate +5 and IBEW
2004 advertising program for eastern michigan

2004 Advertising Program for Eastern Michigan

Locals 557 (Saginaw), 692 (Bay City) and 948 (Flint)

advertising program
Advertising Program
  • Funding?
  • Evaluate your market
  • Determine most effective media sources
  • Make contact with media reps
funding
Funding
  • Shared by locals
  • Met with manufacturers to discuss partnerships
evaluate the market
Evaluate the Market
  • Amount of new homes being built
  • Where are they being built
  • Who is building / wiring them
  • Price range / demographics of buyers
media sources
Media Sources
  • Most effective way to reach your target market
  • Radio
  • Television
  • Newspaper
  • Mailings
  • Trade / Builder Shows
eastern michigan campaign
Eastern Michigan Campaign
  • Television Ads
  • Radio Spots
  • Mailings
  • Builders’ Shows
  • Direct Contacts
  • Workforce Participation
television ads
Television Ads
  • TV12 Covers Flint, Saginaw & Bay City
  • Plus 5 ads and ads created to target specific systems

“Family” – 30 sec.

“Cutting Corners” – 30 sec.

“Structured Wiring” – 30 sec.

“Back-Up Generator” – 30 sec.

radio ads
Radio Ads
  • WCRZ 108 In Flint
  • WHNN In Saginaw & Bay City
  • Utilized the available plus 5 spots

“Call Toll Free” – 60 sec.

“Informational” – 30 sec.

“It’s Free” – 60 sec.

“Protect Your Home” – 60 sec.

“Visit Plus5.org” – 60 sec.

  • Customized spots to direct people to builders

.

radio ads continued
Radio Ads(continued)
  • Customized spots to direct people to builders

“Sunrise Homes” – 60 sec.

“GD Builders” – 60 sec.

mailings
Mailings
  • Brochures to builders / developers @ strategic intervals
  • Mailing to electrical contractors inviting them to become +5 contractors
builders shows
Builders’ Shows
  • Set up a +5 booth at each Builders’ Show
  • Promote the Plus 5 Program, contractors and services
direct contacts
Direct Contacts
  • Call on builders / developers
  • Call on electrical contractors
workforce participation
Workforce Participation
  • Referral incentive program
  • Window stickers
time line
Time Line
  • Start mid January and run through mid-April
  • Monthly mailing to builders
  • Builders’ Shows from February to May
  • Mid-May evaluate and adjust
generator partnership

Generator Partnership

Consumers Energy and The Michigan +5 Programs

utility generator partnership
Utility / Generator Partnership
  • Michigan +5 members
  • Utility company (Consumers Energy)
  • Cutler/Hammer
  • Briggs and Stratton
michigan 5
Michigan +5
  • Network of quality contractors
  • Convenient and reliable for the utility company
  • Network of training facilities
utility company
Utility Company
  • Receive calls from customers for back-up power systems
  • Pre-qualify leads
  • Direct leads to local contractors
  • Impressed with +5 program
  • Did not play union card
cutler hammer briggs stratton
Cutler-Hammer Briggs & Stratton
  • Impressed with training network
  • Provided training program to certify contractors
  • Worked with distributors to establish availability and pricing
creating residential contractors

Creating Residential Contractors

New Contractor Classes and Residential Contractor Association

new residential contractors
New Residential Contractors
  • Conducted new contractor classes
  • Residential contractor organization
contractor classes
Contractor Classes
  • Conducted to provide basic estimating and business training
  • Presenters – +5 Plan Manager, accountant, insurance agent, Business Manager and manufacture reps
  • Estimating training & project
residential contractor association
Residential Contractor Association
  • Invited all members with contractor license and those that completed new contractor class
  • No one looks out for interests of those in single family home market
  • More to come ……
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