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+5 Plan What is it?. Homeowner’s Electrical Protection Plan. Plus 5 is a voluntary extended maintenance agreement on materials and workmanship that services the wiring in a new home for an additional five years beyond the builder’s one-year warranty. The +5 “Plan”.

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Presentation Transcript

Homeowner s electrical protection plan
Homeowner’s Electrical Protection Plan

Plus 5 is a voluntary extended maintenance agreement on materials and workmanship that services the wiring in a new home for an additional five years beyond the builder’s one-year warranty.


The 5 plan
The +5 “Plan”

The “Plan” is a systematic approach to gaining market share and organizing the residential electrical industry.



Tool no 1
Tool No. 1

  • Homeowner’s Electrical Protection Plan

  • One of many tools

  • Provides the “foot in the door” for the Plan Manager and his signatory contractors when calling on builders


Tool no 2 evaluation
Tool No. 2 - Evaluation

  • Self

  • Market

  • Competition

  • Local’s Attitude (members & leaders)

  • Available workforce

  • Available contractors

  • JATC

  • Resources


Tool no 3 structure
Tool No. 3 - Structure

  • Support of local leadership

  • Support of membership

  • JATC cooperation

  • Contractor/NECA participation

  • Residential agreement


Tool no 4 administrative systems
Tool No. 4 – Administrative Systems

  • Data base of Builders

  • Data base of electrical contractors (union & non-union)

  • Plus 5 Web Site: www.plus5.org

  • Phone number

  • Printed materials


Tool no 5 partnerships
Tool No. 5 - Partnerships

  • Home Builders’ Associations

  • Chamber of Commerce

  • Inspectors and Inspector Associations

  • Other IBEW Locals

  • Other Trade Unions

  • Manufacturers

  • Suppliers


Tool no 6 advertising
Tool No. 6 – Advertising

  • Television

  • Radio

  • Billboards

  • Yellow page

  • Newspaper and magazine (ads or articles)

  • Direct mail

  • Home and Builder Shows


Points to keep in mind
Points To Keep In Mind

  • There are no silver bullets

  • Hard to wear two hats

  • Advertising does impact the residential customers

  • Separate +5 and IBEW


2004 advertising program for eastern michigan

2004 Advertising Program for Eastern Michigan

Locals 557 (Saginaw), 692 (Bay City) and 948 (Flint)


Advertising program
Advertising Program

  • Funding?

  • Evaluate your market

  • Determine most effective media sources

  • Make contact with media reps


Funding
Funding

  • Shared by locals

  • Met with manufacturers to discuss partnerships


Evaluate the market
Evaluate the Market

  • Amount of new homes being built

  • Where are they being built

  • Who is building / wiring them

  • Price range / demographics of buyers


Media sources
Media Sources

  • Most effective way to reach your target market

  • Radio

  • Television

  • Newspaper

  • Mailings

  • Trade / Builder Shows


Eastern michigan campaign
Eastern Michigan Campaign

  • Television Ads

  • Radio Spots

  • Mailings

  • Builders’ Shows

  • Direct Contacts

  • Workforce Participation


Television ads
Television Ads

  • TV12 Covers Flint, Saginaw & Bay City

  • Plus 5 ads and ads created to target specific systems

    “Family” – 30 sec.

    “Cutting Corners” – 30 sec.

    “Structured Wiring” – 30 sec.

    “Back-Up Generator” – 30 sec.


Radio ads
Radio Ads

  • WCRZ 108 In Flint

  • WHNN In Saginaw & Bay City

  • Utilized the available plus 5 spots

    “Call Toll Free” – 60 sec.

    “Informational” – 30 sec.

    “It’s Free” – 60 sec.

    “Protect Your Home” – 60 sec.

    “Visit Plus5.org” – 60 sec.

  • Customized spots to direct people to builders

    .


Radio ads continued
Radio Ads(continued)

  • Customized spots to direct people to builders

    “Sunrise Homes” – 60 sec.

    “GD Builders” – 60 sec.


Mailings
Mailings

  • Brochures to builders / developers @ strategic intervals

  • Mailing to electrical contractors inviting them to become +5 contractors


Builders shows
Builders’ Shows

  • Set up a +5 booth at each Builders’ Show

  • Promote the Plus 5 Program, contractors and services


Direct contacts
Direct Contacts

  • Call on builders / developers

  • Call on electrical contractors


Workforce participation
Workforce Participation

  • Referral incentive program

  • Window stickers


Time line
Time Line

  • Start mid January and run through mid-April

  • Monthly mailing to builders

  • Builders’ Shows from February to May

  • Mid-May evaluate and adjust


Generator partnership

Generator Partnership

Consumers Energy and The Michigan +5 Programs


Utility generator partnership
Utility / Generator Partnership

  • Michigan +5 members

  • Utility company (Consumers Energy)

  • Cutler/Hammer

  • Briggs and Stratton


Michigan 5
Michigan +5

  • Network of quality contractors

  • Convenient and reliable for the utility company

  • Network of training facilities


Utility company
Utility Company

  • Receive calls from customers for back-up power systems

  • Pre-qualify leads

  • Direct leads to local contractors

  • Impressed with +5 program

  • Did not play union card


Cutler hammer briggs stratton
Cutler-Hammer Briggs & Stratton

  • Impressed with training network

  • Provided training program to certify contractors

  • Worked with distributors to establish availability and pricing


Creating residential contractors

Creating Residential Contractors

New Contractor Classes and Residential Contractor Association


New residential contractors
New Residential Contractors

  • Conducted new contractor classes

  • Residential contractor organization


Contractor classes
Contractor Classes

  • Conducted to provide basic estimating and business training

  • Presenters – +5 Plan Manager, accountant, insurance agent, Business Manager and manufacture reps

  • Estimating training & project


Residential contractor association
Residential Contractor Association

  • Invited all members with contractor license and those that completed new contractor class

  • No one looks out for interests of those in single family home market

  • More to come ……


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