Who is driving who
Sponsored Links
This presentation is the property of its rightful owner.
1 / 26

Who is Driving Who? PowerPoint PPT Presentation


  • 86 Views
  • Uploaded on
  • Presentation posted in: General

Who is Driving Who?. Who is driving Who. Web 2.0 . Coke Campaign: Directed, Do this campaigning. Iceland Whales Pledge. Defending our Oceans. IGO/Defending the Whales. Green my Apple. Apple Users in the driver’s seat. Email to take the message to Jobs. Tagging and Social Networking sites.

Download Presentation

Who is Driving Who?

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Who is Driving Who?


Who is driving Who


Web 2.0


Coke Campaign: Directed, Do this campaigning


Iceland Whales Pledge


Defending our Oceans


IGO/Defending the Whales


Green my Apple


Apple Users in the driver’s seat


Email to take the message to Jobs


Tagging and Social Networking sites


Technorati to reflect the buzz


Desktop viral: Hug your Mac


Video E-card on YouTube to publicize the campaign


Banners and bugs to make the campaign easier to promote


Perpetual Beta: Feedback site for suggested improvements


Creative Commons content for remix


Results (March 2007)

  • 470,000 Google references

  • 4,070 Blog entries

  • 50,000 letters to Steve Jobs

  • 1,000,000 Unique Visits

  • 10,000 newsletter signups

  • Dell: “We challenge the Electronics industry to adopt a 100% takeback policy worldwide…”


Result


Who is driving Who: NGOs are driving and enabling individual activism


Who is driving who?Individual activism is changing the way NGOs campaign


Vonnegut and Global Warming


  • Login