Who is driving who
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Who is Driving Who? PowerPoint PPT Presentation


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Who is Driving Who?. Who is driving Who. Web 2.0 . Coke Campaign: Directed, Do this campaigning. Iceland Whales Pledge. Defending our Oceans. IGO/Defending the Whales. Green my Apple. Apple Users in the driver’s seat. Email to take the message to Jobs. Tagging and Social Networking sites.

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Who is Driving Who?

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Who is driving who

Who is Driving Who?


Who is driving who1

Who is driving Who


Web 2 0

Web 2.0


Coke campaign directed do this campaigning

Coke Campaign: Directed, Do this campaigning


Iceland whales pledge

Iceland Whales Pledge


Defending our oceans

Defending our Oceans


Igo defending the whales

IGO/Defending the Whales


Green my apple

Green my Apple


Apple users in the driver s seat

Apple Users in the driver’s seat


Email to take the message to jobs

Email to take the message to Jobs


Tagging and social networking sites

Tagging and Social Networking sites


Technorati to reflect the buzz

Technorati to reflect the buzz


Desktop viral hug your mac

Desktop viral: Hug your Mac


Video e card on youtube to publicize the campaign

Video E-card on YouTube to publicize the campaign


Banners and bugs to make the campaign easier to promote

Banners and bugs to make the campaign easier to promote


Perpetual beta feedback site for suggested improvements

Perpetual Beta: Feedback site for suggested improvements


Creative commons content for remix

Creative Commons content for remix


Results march 2007

Results (March 2007)

  • 470,000 Google references

  • 4,070 Blog entries

  • 50,000 letters to Steve Jobs

  • 1,000,000 Unique Visits

  • 10,000 newsletter signups

  • Dell: “We challenge the Electronics industry to adopt a 100% takeback policy worldwide…”


Result

Result


Who is driving who ngos are driving and enabling individual activism

Who is driving Who: NGOs are driving and enabling individual activism


Who is driving who individual activism is changing the way ngos campaign

Who is driving who?Individual activism is changing the way NGOs campaign


Vonnegut and global warming

Vonnegut and Global Warming


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