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HOW TO BRAND YOURSELF

HOW TO BRAND YOURSELF. Jay B. Barrett PSGCNJ September 6, 2011. EXERCISE. INTRODUCE YOURSELF TO 2 STRANGERS USING YOUR ELEVATOR SPEECH IN THE NEXT 3 MINUTES. BRANDING YOURSELF. WHAT IS BRANDING YOURSELF? AND IS IT IMPORTANT?. BRANDING YOURSELF.

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HOW TO BRAND YOURSELF

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  1. HOW TO BRAND YOURSELF Jay B. Barrett PSGCNJ September 6, 2011

  2. EXERCISE INTRODUCE YOURSELF TO 2 STRANGERS USING YOUR ELEVATOR SPEECH IN THE NEXT 3 MINUTES.

  3. BRANDING YOURSELF WHAT IS BRANDING YOURSELF? AND IS IT IMPORTANT?

  4. BRANDING YOURSELF • WHAT DO YOU LOOK LIKE TO OTHERS? • WHAT DO YOU DO THAT PROMOTES THIS? • HOW DO YOU BRAND YOURSELF (PASSIVE OR ACTIVE)?

  5. BRANDING YOURSELF Branding yourself: • keeping current in your field……. • opens doors for you……… • creates strong impression with others….

  6. BRANDING YOURSELF Branding yourself: • keeping current in your field…….EXPERTISE • opens doors for you………EMPLOYMENT • Creates strong impression with others….NETWORK Branding is what you build for self promotion and identity • If you do not do it, others will do it

  7. BRANDING YOURSELF • Separates yourself from others • Assigns credibility • Builds loyalty • Develops strong connections • Positions yourself in the minds of others

  8. BRANDING YOURSELF Packaging your Brand • Your name • Your title • Your business card • Your speaking style • Your personal style • Your Linkedin • Your networking

  9. BRANDING YOURSELF What will not be covered today-- • How to write a resume/cover letter • How to use Linkedin • Practice interview questions • How to take a job interview What is covered: BRANDING YOURSELF AS IT RELATES TO THE ABOVE

  10. BRANDING YOURSELF TODAY’S FOCUS Branding yourself in NETWORKING Branding yourself via BUSINESS CARDS Branding yourself in COMMUNICATIONS WITH THE EMPLOYER

  11. NETWORKING

  12. BRANDING YOURSELF NETWORKING • Linkedin • Professional groups/seminars/meetings • Profession/outside profession • Business cards • Elevator speech (=practice) • In-Transition Groups • Neighbors/friends/business associates

  13. BRANDING YOURSELF NETWORKING • Informational interviews • Dress/appearance • Networking not for in-transition only • How many networking events should I attend? • Develop meaningful contacts • How do you measure success? • Contacts….Referrals WHO AM I

  14. BUSINESS CARDS

  15.   By woodspinner1Share Email & IM   By d-dayzShare Email & IM   By skinnyboyalex125Share Email & IM BUSINESS CARDSHOW DO THEY BRAND YOU?

  16. BRANDING YOURSELF BUSINESS CARDS • General Appearance size professional looking color white space/busy wallpaper content logo layout plastic coating orientation

  17. BRANDING YOURSELF BUSINESS CARDS • Careful about: font size more than 2 colors use of appropriate logo name other than white background too wordy white space for notes

  18. LINKEDIN BRANDING YOURSELF

  19. Branding Yourself USE OF LINKEDIN • Use of proper name (ease in locating) • Professional looking • Should I post my resume? • How do I brand myself with Groups? Why? Types? • Broadcasting branding via Groups/etc (expertise!) • How many Connections should I have? • Who should I Connect with? • Do not use Default Invite—Why? • Should I have Recommendations---Why?

  20. BRANDING YOURSELF USE OF LINKEDIN • Employer verification: groups, history, etc • Should I be on Facebook/etc? • Contacts & referrals • Recruiters are searching Linkedin (key word search) • Email address posted for contact

  21. EMPLOYER COMMUNICATION

  22. RESUME BRANDING

  23. BRANDING YOURSELF RESUME ESSENTIALS • Do not lie (background verification) • Professional looking • Living document • Action verbs: skilled, managed, created, established • “I” statement • Does it Sell You • DOES IT BRAND YOU

  24. BRANDING YOURSELF RESUME COVER LETTER • Short: half a page • Easy to read & well written • Opening, 3-4 bullets, closing • Highlights your achievements to Job Description • Wrong: To Whom it May Concern (or Dear Sir/Madam) • No new information that is not in body of Resume • 60% are not read—keep it short

  25. BRANDING YOURSELF KEY TO EVERYTHING • APPEARANCE • APPEARANCE • APPEARANCE • PROOFREAD • PROOFREAD • PROOFREAD

  26. BRANDING YOURSELF COMMUNICATIONS WITH EMPLOYER resume cover letter telephone Interview personal Interview emails

  27. BRANDING YOURSELF COMMUNICATIONS WITH EMPLOYER Use of your exact name on • Resume • Cover Letter • Business Card • Linkedin • Email (& Email address) • Email attachments • Thank you letter

  28. BRANDING YOURSELF COMMUNICATIONS WITH EMPLOYER • typos: “I do not care about my work” • wordy: “unable to communicate clearly” • 3 plus page resume: “I will not take the time to identify what is important” OR "you, the employer, figure out what is important” [employer spends 20second/resume] • generic: “to whom it may concern” • tailor communications to job: “I care”

  29. BRANDING YOURSELF JOB INTERVIEW • Listening skills • Practice questions (communications skills) • Appropriate dress & grooming • Know your resume & job requirements • Research Company (knowledgeable)

  30. INTERVIEW: appropriate dressHOW YOU BRAND YOURSELF

  31. INTERVIEW: appropriate dressHOW YOU BRAND YOURSELF

  32. BRANDING YOURSELF JOB INTERVIEW • Body language • Value Proposition • Talk of accomplishments • Answer the question & ask questions • Thank you letter (within 1 day/meaningful) WHO AM I

  33. PRACTICE INTERVIEWING

  34. PRACTICE INTERVIEWING

  35. BRANDING YOURSELF PROPER DRESS FOR INTERVIEWS What recruiters are taking note of: Sweat pants Chewing gum Jeans Cigarettes T-shirts Mini-skirts Suit & sneakers Cell phone ringing Skin tight clothes Grooming

  36. BRANDING YOURSELF BODY LANGUAGE We communicate as much or more through body language as we do with words Body language includes facial expressions, eye contact and the movement of arms, hands, legs

  37. BRANDING YOURSELF QUESTIONS and COMMENTS Thank you, Jay Barrett

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