Welcome to my Presentation On Green Marketing Presented by. Contents. Definition, Why apply Green Marketing, Example, Where apply Green Marketing, Motto, Benefits & Demerits, End. Continued. What is Green marketing?.
Green marketing refers to the process of selling products & services based on their environment benefits, such a products or service may be environmental friendly in itself or produced & packaged in an environmentally friendly way.
People hear & read daily about a growing list of environmental problems such as global warming, acid rain, air & water pollution so people are calling for solution. The new environmentalism has caused many consumers to rethink what product they buy & from whom. People are changing the brand legalistic based on things like a company’s reputation for helping or harming the environment. Consumer attitudes have sparked a major marketing thrust green marketing, the movement by companies to develop & market environmentally responsible product.
McDonald’s provide a good example of green marketing. It used to
purchase Coca-cola syrup in plastic bags but now the syrup is delivered as gasoline is, pumped directly from tank trucks at restaurants. The change saved 68 million pounds of package a year. All napkins, bags, & tray liners in McDonald’s restaurants are made from recycled paper. The size of McDonald's even small change can make a big difference.
The green marketing can be apply in those country where the consumers are green consumers & government in more conscious about an environment. Now green consumers means in the consumers who are more conscious about the environment, while buying a product even green consumers are willing to pay extra amount of money to purchase environmental friendly product . In developed countries green marketing can be apply, in developing countries “like Bangladesh” green marketing is not valid because the environment is not a main issue.
Demerits of Green marketing!