1 / 9

Lesson 1.3 Entertainment Marketing

Lesson 1.3 Entertainment Marketing. Learning Targets I can define entertainment. I can explain the impact ratings has on marketing and sports teams. Terms. entertainment marketing entertainment ratings. ENTERTAINMENT FOR SALE. entertainment marketing

morrie
Download Presentation

Lesson 1.3 Entertainment Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Lesson 1.3Entertainment Marketing Learning Targets • I can define entertainment. • I can explain the impact ratings has on marketing and sports teams. Chapter 1

  2. Terms • entertainment marketing • entertainment • ratings Chapter 1

  3. ENTERTAINMENT FOR SALE • entertainment marketing • influencing how people choose to spend their time and money on entertainment Chapter 1

  4. What Exactly is Entertainment? • entertainment • whatever people are willing to spend their money and spare time viewing rather than participating in. • Watching NFL Sunday Ticket • Attending a concert at Riverbend • Attending a REDS game • Going to the movies Chapter 1

  5. The Big Eye in Every Room • Television changed the marketing of entertainment in a profound way. • Ratings • the number of viewers the program attracted. Higher the ratings = $$$$ Chapter 1

  6. Change Accelerated • Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses. • Technology advances increase the success rate of reaching Target Markets. Chapter 1

  7. Technology and Customer Feedback • Audiences utilize technologies to communicate entertainment feedback. • Texting • Facebook • Twitter Chapter 1

  8. Project Extra Innings – page 27 1.) Select one or two players from your FFFL Team to be spokespersons for the NFL and explain why you picked them. 2.) Create a FLYER that advertises your FFFL Teams Summer Camp (utilize the 4P’s). 3.) Attendees will receive a sports bag with your FFFL Teams merchandise…..what will you included in the sports bag? Why did you select those items? 4.) DO NOT ANSWER 5.) Create a contest (write down your ideas) that will encourage males ages 12-18 to get more involved with the NFL.

  9. Chapter 1 - Textbook Assessment • C – Distribution • F – Gross Impression • A – Demographics • K – Promotion • G – Marketing • D – Entertainment • J – Product • L – Ratings • H – Marketing Mix • B – Discretionary Income • D – Product/Service Mgt. • A - Celebrities Chapter 1

More Related