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Online Video Advertising. Matt McPherson Redwood Credit Union. Online Video Facts. 40,000,000,000+ watched online each month The average user: Watches 3 videos a day Watches 30 minutes a day 33 Years Old Is as likely to be Male or Female 50% are Head of Household

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Presentation Transcript
Online video advertising

Online Video Advertising

Matt McPherson

Redwood Credit Union


Online video facts
Online Video Facts

  • 40,000,000,000+ watched online each month

  • The average user:

    • Watches 3 videos a day

    • Watches 30 minutes a day

    • 33 Years Old

    • Is as likely to be Male or Female

    • 50% are Head of Household

  • There are as many people over the age of 65 as there are under the age of 18 watching videos

  • YouTube is the world's second largest search engine and third most visited site


Demographics
Demographics

  • Evenly split by gender:

    • 53% Male; 47% Female

  • Median age: 33 years old

  • Median income: $74,000

  • 69% college educated

  • 47% are married

  • 71% employed

  • 15% students

    YouTube 2011


Projections
Projections

  • Nielson company says Online Video Advertising is 5-10 times more effective than Banner Advertising

  • Online Video Advertising is expected to grow 324% by 2014



What is it
What is it?

  • Traditionally: The annoying advertisement that you have to watch before you watch your video


Types of online video advertising
Types of Online Video Advertising

  • Unlimited options but popular types…

  • *Pre Roll

  • In-Stream Takeover

  • Ad Selector

  • Inside-Out-Roll

  • *Interactive Overlay

  • Video in Video

  • Data Entry and Capture

    *Most likely options for RCU



General info
General Info

  • 3% Click through rate

  • English or Spanish Video

  • Up to 10 filter options on target audience


Cost

  • Pre Roll = 3.2 cents per impression

  • Interactive Overlay = 4.7 cents per impression

  • Recommended minimum of 20k impressions a month ($640-$940)


Should you use it
Should you use it?

Pros

  • Improves SEO

  • Multi-channel source of reusable/repurposed content

    • Facebook, YouTube, Twitter, RCU website… more

  • Target your audience

  • Deliver to your stakeholder undeniable data

    Cons

  • High Quality = High Cost (maybe)

  • One more element to your campaign

  • No ‘RCU’ data on ROI



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