What is Search Engine Optimization (SEO)?. Search Engine Optimization is the Process of :. Making Web sites More Relevant for Search Engines Creating Great Content Enhancing the User Experience Knowing What People Search for is Vital.
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Search Engine Optimization is the Process of:
Note: Organic listings/results are also called “natural”, “unpaid”, or “algorithmic” listings/results
“If you build it, he will come.”
– Field of Dreams, 1989
How Google Crawls, Indexes and Serves the results
Google’s search Engine is designed to understand exactly what you mean
and give you back exactly what you want
PageRank is the measure of the importance of a page based on the incoming links from other pages.
Each link to a page on your site from another site adds to your site's PageRank.
Not all links are equal
SEARCH ENGINE RANKINGCRITERIA
Use Keyword Rich Title Tags
Include Your Keywords Early and Often
Use Text Links to Your Internal Pages
Ensure that your home page contains actual text links to key pages within your site
And every page on your site has a text link pointing to it somewhere within your site
Link within your site as resources, definitive guides which you link to from other pages on your site and link to specific blog posts
Make sure the links are within the body of the page and not just in the side and bottom navigation bars
Use Text, Not Pictures as Your Main Communications Tool
Search engines can’t see words that are contained in pictures, they can only see actual text
You want to have any keywords you want to rank on in the search engines as text on your pages
Write Long Copy
The average page ranked on the first page in Google contains more than 400 words
Longer copy tends to generate more incoming links
Repeat the main keywords between 6-12 times (based on common sense usage)
Use semantic text (related terms such as from the Thesaurus)
Add new content to your site daily
Target one new keyword to build a high quality content page
This can include articles, blog posts, new products, how to information, etc.
Selectively use bolds, italics and larger sized type.
Search engines give higher weight to content that is coded to stand out.
Use XML Site Maps
An XML site map helps to ensure that the search engines index all of the pages in your site.
They should be updated quarterly
Google has a free generator:
Make Sure to Have Clean URLs
There should be no ?’s and &’s in your URL
Search engines stop at them and ignore everything that follows
Include a fullprimary keyword phrase for the page within the URL
The keyword should be placed next to the root domain i.e. www.Ashay.com/Interactiveservices
Maximize Your Text to Code Ratio
The actual words on your page should exceed the amount of coding required to structure the page
Build Larger Sites, Rather Than Small Individual Sites
Evidence shows that lager sites (greater than 100 pages) tend to do better in the search engines than smaller sites
Google Keyword Tool
50% of the 200 million searches performed a day on Google are unique.
-Amit Singhal, Google Engineer
The Step By StepKeyword Research Process
Keyword phrases are typically 2-4 words long, there is usually a root word you can find within each phrase. For example:
‘panasonic tv’ <- tv is the root of this keyword phrase.
‘canon repair’ <- repair is the root of this keyword phrase.
When doing keyword research, it is very important to identify as many roots as possible as it directly impacts the quality of your list.
The words before and after the root are ‘modifiers’ and they can be manipulated to find new keyword phrases:
‘panasonic tv’ <- Panasonic is the modify of ‘tv’
‘sony tv’ <- Sony is the modifier of ‘tv’
‘mitsubishi tv’ <- Mitsubishi is the modifier of ‘tv’
What You Will Need
Key Optimization Tips
Basic rules that really work:
- Most important html tags: title, meta description, h1, h2, h3
-Use keywords in title and url
Don't create deep hierarchy, www.domain.com/keyword is better that www.domain.com/folder/subfolder/keyword
- Put most important content on top
- make your content good from the first day, don't modify your pages too often, every change for Google means your page is going down and then is indexed again in some time, after a few modifications you can drop off first 100
- use keywords in anchor text in websites that point to your website
- don't try to cheat. Google is unbelievably clever and will ban you if they suspect something is going wrong
Review your site's navigation. If you notice some elements that may hinder search engine spiders, consider ways to make it easier for the search engines to index your pages.
HOW TO ANALYZE IF A WEBSITE IS SEO FRIENDLY