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Third Sector Arts and Cultural Organisations and its added value in Tourism - The Case Study of Algarve

2. Purpose of the research MethodologyNew trends in Tourism supply and demandTourism interface with Arts and Culture Third Sector OrganisationsCase study Algarve region (Portugal)5.1 Regional context 5.2 Research findings6. Final remarks7. Work in Progress. Contents . 3. 1. Purpo

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Third Sector Arts and Cultural Organisations and its added value in Tourism - The Case Study of Algarve

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    1. 1 Third Sector (Arts and Cultural Organisations) and its added value in Tourism - The Case Study of Algarve

    2. 2 Purpose of the research Methodology New trends in Tourism – supply and demand Tourism – interface with Arts and Culture Third Sector Organisations Case study – Algarve region (Portugal) 5.1 Regional context 5.2 Research findings 6. Final remarks 7. Work in Progress Contents

    3. 3 1. Purpose of the Research

    4. 4 Analyse of the symbiotic relationship that can be created between the Third Sector and the Tourism Sector. Focus on the management of the Third Sector organisations to learn how they were founded, funded and organized. Understand the Third Sector and its perspective regarding the tourism industry (Algarve destination). Identify the main challenges that these organisations face and how they are trying to adjust to them. 1. Purpose of the Research

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    6. 6 The methodology used in the research process is based on a qualitative approach. Includes in-depth interviews with leaders from (Culture and Arts) Third Sector organisations on a destination level, field notes and content analysis. Case study (Ragin, 1987; Eisenhardt, 1989; MacNealy, 1997 and Feeney, 2004). 2. Methodology

    7. 7 3. Tourism trends

    8. 8 3. Tourism trends Tourism Demand – the “new” tourist

    9. 9 3. Tourism trends Tourism Supply

    10. 10 4. Tourism – interface with Arts and Culture Third Sector Organisations

    11. 11 4. Tourism – interface with Arts and Culture Third Sector Organisations

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    13. 13 5. Case study 5.1 Regional context

    14. 14 The Algarve was an isolated region until about half a century ago, for its intrinsic natural conditions. Between 1979 and 1987 the lodging capacity increased from 5000 beds to 25 000 (Portugal doubled its market share of international tourist arrivals – 15th place in the world ranking). From that point onward, the model of tourist development has been based in the product “Sun and Sea”, associated to mass tourism. In the 1980 the growth of tourist demand and mass tourism started to get the attention of the national and international press. Dependence of generating markets and products, seasonality. 5. Case study 5.1 Regional context

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    16. 16 5.2 Research Findings Contextualizar – entrevistas a 5 organizações TS – cobertura regionalContextualizar – entrevistas a 5 organizações TS – cobertura regional

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    27. 27 5.2 Research Findings

    28. 28 5.2 Research Findings

    29. 29 5.2 Research Findings

    30. 30 At a global level we see a reinforcement of the Third Sector role along the last decade. The tourism (as an industry) is in transition. Both business tourists and leisure tourists are more sophisticated, seeking personalized experiences. Despite this, in Algarve, there still seems to be a long way to go, regarding the implementation of an effective joint policy between Tourism and Third Sector. 6. Final Remarks

    31. 31 Recognition of tourism as an important economic activity to the region (by the Third Sector leaders) It is also to be registered a predisposition for a more active participation in the Tourism planning These associations do not integrate international and national networks related to the tourism. The Third Sector in the Algarve region is not a major employer and does not engage many volunteers Future Challenges: Need to clarify the Third Sector role regarding tourism development. Need to communicate the value of the sector (to governments, businesses) and also to the general public. 6. Final Remarks

    32. 32 The present study was assumed as an exploratory investigation. Second phase the research will focus on: the Tourism Sector perspective regarding the Third Sector and its role in Tourism (Algarve region); A quantitative assessment of the size, scope of the region Third Sector organisations (budget, non-profit revenues and expenditures, contribution to the region). Methodology: close questionnaire to the Third Sector leaders and Focus Group (public authorities, private sector, non-profitable organisations). 7. Work in progress

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