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1. Membership Campaign. Missouri DECA: Reach YOUR Membership Summit. 2. Goal & Rationale. Increase overall Missouri DECA membership by 10% 9,169 to 10,085 members. 3. Goal & Rationale. 4. Key Messages.

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Presentation Transcript
membership campaign
Membership Campaign

Missouri DECA:

Reach YOUR Membership Summit

2

goal rationale
Goal & Rationale
  • Increase overall Missouri DECA membership by 10%
    • 9,169 to 10,085 members

3

key messages
Key Messages
  • Missouri DECA chapters will participate in a Reach YOURMembership Summit Membership Campaign to support DECA’s “Aspire Higher” campaign.

5

key messages1
Key Messages
  • 3 Tier-Based Membership Program
    • 10% Increase: Powder Chapter
    • 20% Increase: Blizzard Chapter
    • 30% Increase: Avalanche Chapter

7

key messages2
Key Messages
  • Local chapters will develop local membership goals to correlate with State and National membership growth plans.

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key messages3
Key Messages
  • Resources, tools and consistent communication and support network will be available for local advisors.

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key messages4
Key Messages
  • Weekly information, progress reports, and membership increase ideas will be established and communicated to local advisors.

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key messages5
Key Messages
  • Incremental and culminating incentives will be offered throughout the campaign to local chapters, advisors and/or students that meet/exceed membership goals.

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example action items
Example Action Items
  • Create a Resource Kit for advisors.
  • Develop personalized membership goals for each local chapter.
  • Establish Reach YOUR Leadership Summit communication network

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communication channels
Communication Channels
  • Reach YOUR Leadership Summit Advisor Communication Network
    • Advisor E-mailing
    • Mailings
    • Workshops
    • Conference communication

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communication channels1
Communication Channels
  • Student Communication
    • Conferences
    • Workshops
    • State Officer Outreach
    • Social Media
      • Facebook
      • Twitter
      • Blogs

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communication channels3
Communication Channels
  • Alumni + Partner Communication
    • E-Mail
    • Mailings
    • Website
    • Social Media
    • State Officer Outreach

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resources
Resources
  • Provide to Chapters
    • Reach YOUR Leadership Summit Resource Kit
    • Membership Video
    • RYMS Promotional Materials
    • Deliveries on Incentives
    • RYMS Communication
    • MO DECA Website

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incentives
Incentives

10% Tier

  • One (1) DECA Blazer Badge Exchange
  • RYMS Certificate

20% Tier

  • Two (2) DECA Blazer Badge Exchange
  • RYMS Certificate
  • Competitive Event/Teaching Resources

30% Tier

  • Three (3) DECA Blazer Badge Exchange
  • RYMS Certificate
  • Competitive Event/Teaching Resources
  • Waive SCDC registration fee for up to four (4) students
  • VIP Seating at Hypnotist Show

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incentives1
Incentives
  • District with the highest overall percentage of membership increase will earn VIP rooming at SCDC

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chapter development
Chapter Development

Missouri DECA:

How to Get 20% from 15%

(or how to make Dr. Davis happy)

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goal rationale2
Goal & Rationale
  • Increase the number of Missouri DECA chapters by 20%
    • 152 chapters to 183 chapters

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key messages6
Key Messages
  • Develop a defined list of viable prospects for new DECA chapters in the state of Missouri.

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key messages7
Key Messages
  • Prepare promotional materials for presentation to counselors/administrators, district officials and prospective DECA advisors.

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key messages8
Key Messages
  • Engage local National Advisory Board members to advocate for and promote DECA chapter development in their local areas.

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key messages9
Key Messages
  • Develop a timeline to qualify, prospect, approach and engage potential new chapters.

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example action items1
Example Action Items
  • Gather prospect lists from MO DESE to determine strong, viable schools with no DECA program.
  • Focus on re-activating chapters.
  • Create letters of encouragement from NAB members to send to prospects.

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communication channels4
Communication Channels
  • Mailings
    • Administrators/Counselors
    • Potential Advisors
  • Prospecting
    • Qualifying Lists
    • Phone Calls
    • In-Person Meetings
  • New Advisor Mentorship
    • E-Mailings
    • Mentor Meeting

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resources1
Resources
  • Prospect list of Marketing Education Programs
  • Distribution of new Partnership Video to each chapter advisor
  • New Advisor Publication + Promo Cards
  • State Officer Contact
  • Conference Invitations for Prospects

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incentives2
Incentives
  • Complimentary state conference attendance for prospects
  • New Advisor Institute
  • Chapter Mentors
    • State Officer Mentorship for students of new chapters
    • New Advisor Mentorships
  • Invitation to ICDC for new advisors
  • FUS Flash Drive

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