Membership campaign
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1. Membership Campaign. Missouri DECA: Reach YOUR Membership Summit. 2. Goal & Rationale. Increase overall Missouri DECA membership by 10% 9,169 to 10,085 members. 3. Goal & Rationale. 4. Key Messages.

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Membership Campaign

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Membership campaign

1


Membership campaign

Membership Campaign

Missouri DECA:

Reach YOUR Membership Summit

2


Goal rationale

Goal & Rationale

  • Increase overall Missouri DECA membership by 10%

    • 9,169 to 10,085 members

3


Goal rationale1

Goal & Rationale

4


Key messages

Key Messages

  • Missouri DECA chapters will participate in a Reach YOURMembership Summit Membership Campaign to support DECA’s “Aspire Higher” campaign.

5


Paralleled structure

Paralleled Structure

6


Key messages1

Key Messages

  • 3 Tier-Based Membership Program

    • 10% Increase: Powder Chapter

    • 20% Increase: Blizzard Chapter

    • 30% Increase: Avalanche Chapter

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Key messages2

Key Messages

  • Local chapters will develop local membership goals to correlate with State and National membership growth plans.

8


Key messages3

Key Messages

  • Resources, tools and consistent communication and support network will be available for local advisors.

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Key messages4

Key Messages

  • Weekly information, progress reports, and membership increase ideas will be established and communicated to local advisors.

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Key messages5

Key Messages

  • Incremental and culminating incentives will be offered throughout the campaign to local chapters, advisors and/or students that meet/exceed membership goals.

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Example action items

Example Action Items

  • Create a Resource Kit for advisors.

  • Develop personalized membership goals for each local chapter.

  • Establish Reach YOUR Leadership Summit communication network

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Communication channels

Communication Channels

  • Reach YOUR Leadership Summit Advisor Communication Network

    • Advisor E-mailing

    • Mailings

    • Workshops

    • Conference communication

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Communication channels1

Communication Channels

  • Student Communication

    • Conferences

    • Workshops

    • State Officer Outreach

    • Social Media

      • Facebook

      • Twitter

      • Blogs

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Communication channels2

Communication Channels

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Communication channels3

Communication Channels

  • Alumni + Partner Communication

    • E-Mail

    • Mailings

    • Website

    • Social Media

    • State Officer Outreach

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Resources

Resources

  • Provide to Chapters

    • Reach YOUR Leadership Summit Resource Kit

    • Membership Video

    • RYMS Promotional Materials

    • Deliveries on Incentives

    • RYMS Communication

    • MO DECA Website

17


Incentives

Incentives

10% Tier

  • One (1) DECA Blazer Badge Exchange

  • RYMS Certificate

    20% Tier

  • Two (2) DECA Blazer Badge Exchange

  • RYMS Certificate

  • Competitive Event/Teaching Resources

    30% Tier

  • Three (3) DECA Blazer Badge Exchange

  • RYMS Certificate

  • Competitive Event/Teaching Resources

  • Waive SCDC registration fee for up to four (4) students

  • VIP Seating at Hypnotist Show

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Incentives1

Incentives

  • District with the highest overall percentage of membership increase will earn VIP rooming at SCDC

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Chapter development

Chapter Development

Missouri DECA:

How to Get 20% from 15%

(or how to make Dr. Davis happy)

20


Goal rationale2

Goal & Rationale

  • Increase the number of Missouri DECA chapters by 20%

    • 152 chapters to 183 chapters

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Key messages6

Key Messages

  • Develop a defined list of viable prospects for new DECA chapters in the state of Missouri.

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Key messages7

Key Messages

  • Prepare promotional materials for presentation to counselors/administrators, district officials and prospective DECA advisors.

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Key messages8

Key Messages

  • Engage local National Advisory Board members to advocate for and promote DECA chapter development in their local areas.

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Key messages9

Key Messages

  • Develop a timeline to qualify, prospect, approach and engage potential new chapters.

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Example action items1

Example Action Items

  • Gather prospect lists from MO DESE to determine strong, viable schools with no DECA program.

  • Focus on re-activating chapters.

  • Create letters of encouragement from NAB members to send to prospects.

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Communication channels4

Communication Channels

  • Mailings

    • Administrators/Counselors

    • Potential Advisors

  • Prospecting

    • Qualifying Lists

    • Phone Calls

    • In-Person Meetings

  • New Advisor Mentorship

    • E-Mailings

    • Mentor Meeting

27


Resources1

Resources

  • Prospect list of Marketing Education Programs

  • Distribution of new Partnership Video to each chapter advisor

  • New Advisor Publication + Promo Cards

  • State Officer Contact

  • Conference Invitations for Prospects

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Incentives2

Incentives

  • Complimentary state conference attendance for prospects

  • New Advisor Institute

  • Chapter Mentors

    • State Officer Mentorship for students of new chapters

    • New Advisor Mentorships

  • Invitation to ICDC for new advisors

  • FUS Flash Drive

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