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Margin of error: +/- 4.3%

A Survey of 500 Registered Voters in the State of Oklahoma on the CareerTech System. Margin of error: +/- 4.3%. Surveys Conducted June 1 - 8 , 2010 by. CareerTech Directly Touches 61% of Oklahoma Voters. Numbers may not add-up to 100% due to refusals. Heard of CareerTech Syst em.

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Margin of error: +/- 4.3%

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  1. A Survey of 500 Registered Voters in the State of Oklahoma on the CareerTech System Margin of error: +/- 4.3% Surveys Conducted June 1 - 8 , 2010 by

  2. CareerTech Directly Touches 61% of Oklahoma Voters Numbers may not add-up to 100% due to refusals.

  3. Heard of CareerTech System 28% Yes vs. 71% No vs. 1% Undecided For this sample, the percentage recalling the CareerTech label is actually a little lower

  4. Heard of CareerTech System – By Region As has been the case, awareness of CT remains greater in the Oklahoma City Media Market than it is in Tulsa.

  5. Heard of CareerTech System – By Income As has been the case every year, upper income voters are also more likely to be familiar with the term.

  6. Heard of CareerTech/Vo-Tech 94% Yes vs. 4% No When described as “Vo-tech” recognition becomes universal.

  7. OCTS Job Performance The job performance numbers have declined – a net of 7 points in the last year. This is a concern. While the overall numbers are still very positive, there is something happening. It is entirely possible it is simply restless residents upset by a bad economy, but I have not seen universal negative movement this year. 25% Excellent vs. 31% Good vs. 9% Only Fair vs. 2% Poor vs. 33% Unable to Rate

  8. OCTS Job Performance By Income While all income groups give CT good numbers – they do expand among upper income voters. This is a good thing as you fight the battles at the legislature.

  9. Excellent / Good OCTS Job Performance – By Income While CT rebounded among upper income voters, 2010 saw a substantial drop among those in the $40-$60K field – the group likely most hit by economic difficulties.

  10. State Money Spent on OCTS is a Good Investment 57% Strongly Agree vs. 27% Somewhat Agree vs. 1% Somewhat Disagree vs. 1% Strongly Disagree vs. 14% Undecided While the job performance numbers are slightly down – the “good investment” numbers remain stellar.

  11. State Money Spent on OCTS is Good Investment Even those who do not have children, as well as those who do not give high marks for job performance see a real value in the investment.

  12. State Money Spent on OCTS is Good Investment By Region The belief that CT is a good investment spans the state.

  13. State Money Spent on OCTS is Good Investment– By Income Support among all income levels is consistently high.

  14. Why Agree That State Money Spent on OCT is a Good Investment 3% of respondents gave various miscellaneous responses while another 14% were not sure.

  15. Disagree That State Money Spent on OCTS is a Good Investment Remember – there were only 10 people out of 500 who thought it was a bad investment. My guess is, that if I read the names, some Superintendent would know virtually everyone of them.

  16. Seen / Read / Heard About CareerTech System 49% Yes vs. 45% No vs. 6% Undecided Recall is up a little this year – but still down from 2008. Clearly, we had a huge bump from the billboards when they were fresh, and they still pay dividends, but do not “pop” quite as much today.

  17. S/R/H Anything on CareerTech– By Income 2010 continues the trend of upper income voters being more likely to have seen read or heard something. This is because the advertising is appropriately targeted to these voters.

  18. What Have You Seen, Read or Heard About the CareerTech System? 4% of respondents gave various miscellaneous responses while another 20% were not sure.

  19. Seen / Read / Heard “Elevating Our Economy” For the second year in a row, we have seen a dramatic increase in awareness. We have seen substantial improvement among both those who have a personal experience and those who have not. Clearly, the campaign is resonating. 34% Yes vs. 59% No vs. 7% Undecided

  20. S/R/H “Elevating Our Economy / Careers” There exists a statistically significant correlation between remembering the “elevating” message and giving OCTS a positive rating.

  21. S/R/H “Elevating Our Economy” By Region Substantial improvement was seen in both major media markets.

  22. S/R/H “Elevating Our Economy”– By Income Again, we see the efficiently of a “leadership” targeted campaign.

  23. Most Important Mission of Oklahoma’s CareerTech System Oklahomans want CT to focus on high school students – 47% select one of the two missions with this group as their top priority, while 16% select helping adult workers and 20% select one of the three economic development focused areas.

  24. In Top Two Missions – Over Time We do see a slightly renewed focus on workplace success in 2010. While we saw helping adults spike a little in 2009, these numbers are steady to down a bit in 2010. For the third year, the economic development numbers have declined.

  25. Agree: State Money Spent on OCTS is a Good Investment (Post-Missions) 66% Strongly agree vs. 23% Somewhat agree vs. 1% Somewhat disagree vs. 1% Strongly disagree vs. 8% Undecided Just by talking about the missions of the CareerTech system, the already high numbers are improved.

  26. State Money Spent on OCTS is Good Investment (Post-Missions)

  27. Why Agree That State Money Spent on OCTS is a Good Investment? 4% of respondents gave various miscellaneous responses while another 36% were not sure.

  28. OCTS Better Prepares Students 28% Strongly Agree vs. 16% Somewhat Agree vs. 9% Somewhat Disagree vs. 6% Strongly Disagree vs. 26% Neither Agree nor Disagree vs. 15% Undecided I am still astounded by the strength of this number. While the “agree” number is not higher than last year, the disagree is lower. This number remains especially high among those who have had a personal experience – and is a two-to-one among Republicans.

  29. OCTS Better Prepares Students As was mentioned last year – even among those who give OCTS a lower job performance rating, they still see CareerTech as the best educational option in Oklahoma. Clearly, a good number of these voters are simply pessimistic about the state’s entire system.

  30. OCTS Better Prepares Students By Region While the numbers are still good in the two urban centers – the real strength of CT lies in rural Oklahoma.

  31. OCT Better Prepares Students – By Income

  32. OCTS Offering College Credit 21% Gone too Far vs. 71% Good to Offer Credits vs. 8% Undecided There has been little change of opinion on this question over the last three years. Oklahomans embrace the offering of college credits from CareerTech.

  33. OCTS Offering College Credit Those with children are especially supportive.

  34. Enhances Views of OCTS 15% Advancing OK’s Business and Industrial Community and Economy vs. 45% Preparing Individuals for Successful Careers vs. 15% Strengthening OK’s Educational Offerings vs. 12% Making a Positive Difference in Local Communities vs. 13%Undecided Consistently, voters see “preparing individuals” as doing the most to enhance their view of CT.

  35. Most Important Careers for OCTS 22% Traditional-MFG, Auto, Welding, Construction vs. 14% Hi-Tech Programming - Software, IS vs. 29% Health Related Fields vs. 4% Service – Culinary, Cosmetology vs. 7% Professional – Engineering, Bio-Tech, Acct vs. 24% Undecided We continue to see a preference for health care related fields – though traditional fields are up a little from last year. It is interesting that those with a personal experience are the least likely to see the traditional fields as the most important.

  36. Most Important Careers for OCTS By Region A significant difference exists between the two media markets on this question.

  37. Type of Student for OCTS 46% HS Student Trying to Find Career vs. 10% HS Student Trying to Get Jump on College vs. 31% Adult Student vs. 14% Undecided A focus on high school students is again seen – though we now have a trend of increasing concern about adult students. Notice too the breakdown between those with a personal experience and those without.

  38. Type of Student for OCTS Those who give OCTS a lower job performance rating

  39. Source for Oklahoma News

  40. Listen to Sports

  41. Time Spent Social Networking 16% At Least Daily vs. 11% Couple Times a Week vs. 5% Only Monthly vs. 5% Less Than Once a Month vs. 61% Never vs. 2% Undecided

  42. Use On-Line Social Networking Sites Social networking is especially important to those with children in the home.

  43. Use On-Line Social Networking Sites – By Income

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