Google Chromebook Highly bespoke campaign targeting affluent, urban audiences. Background.
Highly bespoke campaign targeting affluent, urban audiences
Google had launched the Chromebook into a very competitive market and wanted to create impact amongst an affluent, urban audience. It was the first time they had promoted a product rather than a service.
A truly multi-format campaign, combining bespoke audience targeting with high impact, high profile locations. We worked in partnership with MGOMD and Posterscopeto hand-select sites which indexed highly against an audience with an average salary of £30-34k. Adshel 6-sheets were used to build cover in these urban hotspots within London, while high-impact Pinnacle sites were used to create stand-out. The creative was designed to show off the key product attributes clearly, and ran as multi-copy across our roadside digital networks.
A simple creative, targeting affluent London hotspots
Stand-out premium sites were chosen to boost impact
London Bridge Banner
Digital allowed the key product attributes to be articulated clearly