13 may 2014 wessel meijer radboud university nijmegen the netherlands
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How to organise internationalisation ? Managing communication

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13 May 2014, Wessel Meijer, Radboud University Nijmegen, The Netherlands. How to organise internationalisation ? Managing communication. Learning outcomes. At the end of this session you will be able to: Describe the importance of communication for an International Office.

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Presentation Transcript
learning outcomes
Learning outcomes

At the end of this session you will be able to:

  • Describe the importance of communication for an International Office.
  • Describe the communication target groups of the international office
  • Use the “communication matrix” tool
  • Develop a communication plan
what is communication
What is communication?

Communication is the process of sending and receiving messages or transferring information from one part (sender) to another (receiver).

what is communication1
What is communication?

Communication is a two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management--an organization cannot operate without communication between levels, departments and employees. www.businessdictionary.com

why is communication important for an international office
Why is communication important foran International Office?

Most of ourobjectives are dependent on the behavioural changes of others

Co-operation is our core business

An IO has manystakeholders and different messages

smcr model
SMCR Model

Berlo (Shannon & Weaver)

target groups
Target groups

Potential international degree students

Potential international exchange students

Current international degree students

Current international exchange students

Current local students

International Alumni

Partner universities abroad

Rector, Central Board,University top management

Academia inside university

Support staff inside university (Academic Affairs Dept., Personnel Dept., Finance Dept., …)

Your own staff

communication matrix1
Communication matrix


Fill out the communication matrix for one target group and discuss it.

communication plan
Communication plan

Check list content

description of the context in which you operate

definition of communication objectives

main messages you would like to get across

description of target groups

a selection of communication tools

decide on responsibilities

communication matrix

a timeline when to do what

a budget for your communication activities

a description of how your communication plan interacts with other (corporate) communication plans and activities.

an indication of how the communication plan will be evaluated