13 May 2014, Wessel Meijer, Radboud University Nijmegen, The Netherlands. How to organise internationalisation ? Managing communication. Learning outcomes. At the end of this session you will be able to: Describe the importance of communication for an International Office.
13 May 2014, Wessel Meijer, Radboud University Nijmegen, The Netherlands
How to organiseinternationalisation?Managing communication
At the end of this session you will be able to:
Communication is the process of sending and receiving messages or transferring information from one part (sender) to another (receiver).
Communication is a two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management--an organization cannot operate without communication between levels, departments and employees. www.businessdictionary.com
Most of ourobjectives are dependent on the behavioural changes of others
Co-operation is our core business
An IO has manystakeholders and different messages
Berlo (Shannon & Weaver)
Potential international degree students
Potential international exchange students
Current international degree students
Current international exchange students
Current local students
Partner universities abroad
Rector, Central Board,University top management
Academia inside university
Support staff inside university (Academic Affairs Dept., Personnel Dept., Finance Dept., …)
Your own staff
Fill out the communication matrix for one target group and discuss it.
Check list content
description of the context in which you operate
definition of communication objectives
main messages you would like to get across
description of target groups
a selection of communication tools
decide on responsibilities
a timeline when to do what
a budget for your communication activities
a description of how your communication plan interacts with other (corporate) communication plans and activities.
an indication of how the communication plan will be evaluated