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Current and Future Trends in the International Wine and Spirit Markets – with an Outlook to 2010. ( Updated in December 2006 ). Methodology.

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Current and future trends in the international wine and spirit markets

Current and Future Trends

in the International

Wine and Spirit Markets –

with an Outlook to 2010

( Updated in December 2006 )


Current and future trends in the international wine and spirit markets

Methodology

For the 5th time, and since 2002, the International Wine and Spirit Record (IWSR) has been commissioned by Vinexpo to produce a detailed report on global consumption, production and international trade for wines and spirits, with forecasts to 2010.

Since 1971, the IWSR database has been providing the most detailed, accurate and largest running source of data on the global beverage alcohol market.

The current study covers 28 wine producing countries and 114 markets for wine and spirits consumption.


Current and future trends in the international wine and spirit markets

Conversion Formula

1 Hectoliter = 100 Litres = 26.42 US Gallons

1 Million Hectoliter = 26,417,210 US Gallons


Wine production

1

Wine Production

Volume - Millions of Hectoliters

+5.74%

287

278.3

271.41

-8.6%

+24.48%

16.85

13.54

14.81

+3.18%

+2.03%

256.60

264.76

270.15

2010

2001

+2.53%

2005

+3.12%

Wine

Wine Distilled for Brandy

Source: Vinexpo / The IWSR 2007


Current and future trends in the international wine and spirit markets

2

Top 10 Wine Producing Countries

49%

Volume - Millions of Hectoliters Including Wines Distilled for Brandy

Source: Vinexpo / The IWSR 2007


Wine consumption

3

+9.15%

238.83

227.88

218.8

+10.07%

17.62

16.004

+8.41%

16.01

14.76

204.04

211.88

221.21

+3.84%

+4.40%

2010

2001

+4.15%

2005

+4.80%

Still Wine*

Sparkling Wine

Wine Consumption

Volume –Millions of Hectoliters

*Below 15% Alcohol

Source: Vinexpo / The IWSR 2007


Current and future trends in the international wine and spirit markets

4

Top Ten Still Wine* Consuming Countries

43.03%

Volume - Millions of Hectoliters

Rank

Country

2001

2005

2001/2005

2010

2005/2010

1

France

31.13

27.44

-11.84%

24.89

-9.31%

2

Italy

26.15

26.91

2.89%

27.20

1.09%

3

USA

19.23

23

19.59%

27.30

18.69%

4

Germany

20.70

21.93

5.94%

23.54

7.31%

5

UK

9.54

11.89

24.57%

12.87

8.29%

6

Argentina

12.24

10.67

-12.84%

10.35

-2.94%

7

Spain

10.58

9.7

-8.32%

9.01

-7.11%

8

Romania

4.79

4.98

4.12%

5.15

3.39%

9

Russian Federation

3.57

4.9

37.28%

6.37

29.97%

10

China

3.35

4.1

22.45%

5.58

35.91%

Total Top 10

84.01

91.173

8.54%

100.17

9.87%

Total World

204.29

211.87

3.71%

224.82

6.11%

*Below 15% Alcohol

Source: Vinexpo / The IWSR 2007


Top ten sparkling wine consuming countries

5

78.16%

Top Ten Sparkling Wine Consuming Countries

Volume – Millions of Hectoliters

Source: Vinexpo / The IWSR 2007


Consumption capita year in liters

6

40

30

20

10

2001

2005

2010

Consumption / Capita / Year (in Liters)

Australia

31.9

Netherlands

29.8

U.K

28.5

Sweden

24.6

Norway

20.3

Canada

13.6

USA

12.7

Source: Vinexpo / The IWSR 2007


Wine consumption by color

7

20.8

+6.68%

19.49

+3.84%

18.77

86.31

86.02

86.49

-0.33%

+0.55%

98.96

106.36

113.92

+7.48%

+7.11%

(50.19%)

2001

+3.8%

2005

+4.40%

2010

Red

White

Rose

Wine Consumption (By Color)

Volume – Millions of Hectoliters / Still

Source: Vinexpo / The IWSR 2007


Current and future trends in the international wine and spirit markets

Wine Consumption

8

+20.11%

117.04

106.99

97.44

16.61

15.37

+8.08%

13.94

+10.23%

83.5

91.62

100.43

+9.72%

+9.62%

+ 9.80%

+9.4%

2001

2005

2010

Still

Sparkling

Value –Billions of Dollars, Data from 2005*

*Retail sales including all taxes.

Source: Vinexpo / The IWSR 2007


Top 10 countries for retail sales

9

68.5%

Top 10 Countries for Retail Sales

Value – Billions ofDollars, Data from 2005*

*Retail sales including all taxes.

Source: Vinexpo / The IWSR 2007


Wine consumption by price point

10

+1.29%

+17.2%

11.23

13.16

11.09

35.238

31.46

37.5

40.92

+19.21%

+9.12%

161.5

163.15

167.13

+1.02%

+2.44%

+3.8%

+4.4%

2001

2005

2010

Under $5

$5-$10

Over $10

Wine Consumption (By Price Point)

Volume – Millions of Hectoliters / Still *

*Retail Prices Including All Taxes.

Source: Vinexpo / The IWSR 2007


Global wine consumption by origin

11

+ 8.41%

221.21

211.88

204.04

58.82

51.30

+ 14.65%

42.44

+ 20.9%

161.61

160.57

162.39

- 0.8%

+ 1.82%

2001

2005

2010

+ 3.8%

+ 4.4%

Domestic

Imported

Global Wine Consumption (By Origin)

Volume –Millions of Hectoliters / Still

Source: Vinexpo / The IWSR 2007


Top ten exporters

12

Top Ten Exporters

Volume – Millions of Hectolitrers / Still

Source: Vinexpo / The IWSR 2007


Top 10 consumers of imported still wine

13

Top 10 Consumers of Imported Still Wine

Volume – Millions of Hectoliters

Source: Vinexpo / The IWSR 2007


Total world consumption of spirits

14

Total World Consumption of Spirits

Volume – Billions of 9 Liter Cases

+13.92%

2.31

2.18

+6%

2.03

+7.48%

2001

2005

2010

Source: Vinexpo / The IWSR 2007


Spirit consumption by category

15

Spirit Consumption by Category

Volume – Millions of 9 Liter Cases

Source: Vinexpo / The IWSR 2007


Spirit consumption

16

Spirit Consumption

Value – Billions of Dollars, Data from 2005

+12.11%

180.71

169.98

+6.32%

161.19

+5.45%

2001

2005

2010

*Retail sales including all taxes.

Source: Vinexpo / The IWSR 2007


Current and future trends in the international wine and spirit markets

17

The US Market


Wine consumption1

18

+40.91%

28.67

24.23

20.35

1.37

+11.47%

1.23

+10.52%

1.11

27.3

23

+18.69%

19.23

+19.58%

+19.08%

+18.32%

2010

2001

2005

Still

Sparkling

Wine Consumption

Volume – Millions of Hectoliters

Source: Vinexpo / The IWSR 2007


Current and future trends in the international wine and spirit markets

19

Consumption per Capita (in Liters)

Still and Sparkling Wine / Spirits / Beer

Forecast 2010:

Beer

109

Wine

12.3

Spirits

7.6

Source: Vinexpo / The IWSR 2007


Wine consumption2

20

Wine Consumption

Value – Billions of Dollars, Data from 2005 / Still

+ 45.41%

22.75

19.17

15.65

+18.7%

+22.49%

2010

2001

2005

*Retail sales including all taxes.

Source: Vinexpo / The IWSR 2007


Wine consumption by price point1

21

+41.93 %

27.3

3.24

23.01

+12.87%

19.23

2.87

+17.49%

2.45

11.03

+18.35%

9.32

+25.17%

7.45

11.69

+15.67%

10.8

+8.2%

9.34

+19.58%

+18.69%

2001

2005

2010

Under $5

$5-$10

Over $10

Wine Consumption (by Price Point)

Volume – Millions of Hectoliters/ Still

Source: Vinexpo / The IWSR 2007


Wine consumption by color1

22

+41.93%

27.3

23.01

4.51

+12.51%

19.23

4.01

-13.3%

4.62

10.44

+11.01%

9.41

22.27%

7.69

12.35

+28.79%

+38.51%

9.59

6.92

+19.58%

+18.69%

2001

2005

2010

White

Red

Rose

Wine Consumption (by Color)

Volume – Millions of Hectoliters / Still

Source: Vinexpo / The IWSR 2007


Current and future trends in the international wine and spirit markets

23

US Wine Consumption (by Origin)

+40.91%

28.67

24.23

20.35

8.41

+26.85%

6.63

+44.56%

4.58

20.26

17.6

+15.11%

+11.67%

15.76

2001

2005

2010

+18.32%

+19.08%

Domestic

Imported

Volume -Millions of Hectoliters – Still and Sparkling Wines

Source: Vinexpo / The IWSR 2007


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