ARCH 501. Instructors : PROF.DR.OZLEM OLGAC TURKER PROF.DR.UGUR.DAGLI. ROXANEH FOULADI 105474 SAYA KAYNAMA 105448 ARMITA MALEKSHAHI 105261. LEFKOSA NEW DEVELOPMENT AREA SHOPS. CONTENT. CYPRUS
PROF.DR.OZLEM OLGAC TURKER
ROXANEH FOULADI 105474
SAYA KAYNAMA 105448
ARMITA MALEKSHAHI 105261
NEW DEVELOPMENTAREA SHOPS
Cyprusis an island in the Eastern part of the Mediterranean Sea. Due to its strategic location, it has been ruled by many nations throughout history. All the societies who had lived on the island had distinct cultures represented by economic and administrative infrastructures. The mentioned infrastructures have influenced the characteristics of the island. As the result of the 1974 war, the island was divided into two zones. Since then, the Greek Cypriots have been living in southern part while the Turkish Cypriots have been living in northern part. Northern Lefkosa comprises of two parts being the walled city and new developing areas. Lefkosa that is the capital city of north Cyprus. (Fasli, 2003)
Lefkosia (Greek: Λευκωσία, Turkish: Lefkoşa), is the capital and largest city of the Republic of Cyprus. It is also the capital to the Turkish Republic of Northern Cyprus which remains only partially recognized. Located on the River Pedieos and situated almost in the centre of the island, it is the seat of government as well as the main business centre. (htt) This city is more commercial than being residential that has a lot of mix use functional buildings which are apartment or double flat houses that uses as both function residential and commercial. Lefkosa may call as the economical heart of North Cyprus because numbers of businesses activity that assemble there together.
The commercial streets like Dereboyu, Metropol, Lemar, Kaymakli, which call as new developing area, which cover the wide profitable area in Lefkosa, are full of different shops, restaurant, coffee shop, bars, cinema and other facilities for citizens. In this presentation we aim to analysis these four street’s shops in three different perspectives;
Exterior view (facade)
Streets category depend on being more commercial
AIM OF THE PRESENTATION
So in this presentation we are going to analysis the shops which we chose from these four streets depend on two different perspective which are construction and cultural translation.
“In the course of the 15th century, technological devices became progressively more social, cultural and commercial tools within the changing contexts of the world and new economical movements.” (Altinisik, 2011)
What have exactly are the functions of a store?
The first and most obvious is to establish contact more specifically a bond between the producer and the consumer. Important as this function is, however, it isn’t reason enough for putting one’s name into the retail marketplace. In reality, a boutique is a superbly effective means of communication through which you establish your trademark, your image, with the public.
A designer’s boutique must somehow manage to convey both the philosophy and the creative energy that go into developing a collection. From the agora of ancient Greece to the super-mall of our modern cities, the marketplace occupies a special part of our history and culture; a shopping district for exchange of good lies at the heart of each city in every society. (Kirkpatrick, 1994)
A store success can be tied to its adaption to the most immediate societal changes and its long-term approach to larger cultural issues. The successful retailer has recognized the importance of retailing – shops and boutiques around the world have created or transformed their image and merchandise to respond to the multitude of pressures. (Kirkpatrick, 1994)
Neil Barrett Store in Tokyo
Zaha Hadid and Patrick Schumacher
interior design work for the Neil Barrett Store in Tokyo
The world’s most well-known architects, Zaha Hadid and Patrick Schumacher have been commissioned to design the interior of the Neil Barrett shop in Tokyo.
The character of each shopping district, whether swap-meet or stock exchange, small town main street or original mall, grows from the features of its components: the shops. Each shop is formulated from a multitude of pressures:
shifting lifestyle patterns,
social and economic conditions,
“Shifts in socialization and identity gave a strong impetus to embrace all softer shades and characteristics and build a ‘cultivated’ image that is now appropriate to the domestic and social lifestyle”. (Nagarsheth & Chilleriga, 2011)
A store success can be tied to its adaption to the most immediate societal changes andits long-term approach to larger cultural issues. The successful retailer has recognized the importance of retailing – shops and boutiques around the world have created ortransformed their image and merchandise to respond to the multitude of pressures.(Kirkpatrick, 1994)
Architects and designers are influenced by broad issues that serve as a backdrop to the design process. These include :
local and global economics,
competition engendered by free enterprise. (Kirkpatrick, 1994)
Many retailers create an image that becomes the trademark for their product and name. These stores often seek a high-end design context for the sale of their merchandise to create an environment that reinforces the worth of their product.(Kirkpatrick, 1994)
Famous retail names such as Giorgio Armani, Bergdorf Goodman, and Barneys New York work with top designers to create showcase store environments, treating every detail of design with the same creativity and uniqueness that makes their merchandise a household name. (Kirkpatrick, 1994)
Today’s lifestyles and social values are represented in almost super realistic way in many new retail venues, andstoreshavequickly realizedthat their image can be criticalto the customer's total shopping experience.(Kirkpatrick, 1994)
Louis Vuitton - Surfers Paradise, Australia.
Spania Avenue in Toronto
LV SHOP IN THE NORTEN SECTION OF THE NEW BOND STREET WHICH IN WEST END OF LONDON .
New York's Fifth Avenue.
South East Asia in Singapore
Stores create imagery through an emulation of their environment and products, to project their image and perceived product value, and to elicit memories and emotions about familiar products. (Kirkpatrick, 1994)
With increasing popularity of entertainment merchandising, many designers have created store imagery that directly emulates he product. (Kirkpatrick, 1994)
It is the shops and department stores that are most ready to undergo such cosmetic renovation, to present themselves as at the cutting edge of the latest fashion and ultimately, to package their commodities with an external and ostentatious, sign of modernity. (Taylor & Preston, 2006)
The art of design and decoration is the quintessential enterprise that at once advertises and disguises the truth of a consumer culture. (Taylor & Preston, 2006)
In comparison with exterior decoration that makes over shop windows, buildings, or the city as a whole, interior design is compelled to address an individual rather than a projectedcrowd, to speak a more intimate parole with accented variation. (Taylor & Preston, 2006)
Tokyo and Osaka
The Dutch design duo Viktor & Rolf opened in 2005 a store in Milan with an upside-down decor
that has oak parquet on the ceiling and chandeliers sprouting out of the floor.
Viktor & Rolf
Via sant andrea,
The idea of commerce currently has more open and abstract connotations, the most suggestive among them being the view of the transaction as an experience in communication, Exchange and relation between peoples, cultures and, finally, between individuals. Thus, the mundane significance of the acts of buying and selling enters a broader human, spiritual and philosophical realm in which numerous conceptual inventions and material expressions can be contained (Cerver, 1991)
The impressive commercial structures must give up some ground in the fact of two factors of overriding influence. The first is the semantic breath of the term itself and the second is the social and economic evaluation that the rituals of transaction have undergone during the course of the century. (Cerver, 1991)
Volume B by Marcio Kogan
is the retail furniture store for Vitra located in Sao Paulo, Brazil
Volume B by Marcio Kogan
Each chronological ear adopts its own formulas to stage the marketing process which, from primitive bartering onwards, has taken on numerous forms:
Middle Eastern souk
The existence of such places (text above), throughout the diverse cultures and civilizations of human evaluation is proof of the fact that each historical period has expressed its needs for material transactions and social relationships through the creation of specific public spaces that act as the ideal reflection of its synchronic aspirations. (Cerver, 1991)
In the final decades of the twenty century the role of played by those magnificent temples of commerce has fallen to the department store, with its multiple offerings, conceived as a microcosm of marked autonomy. These complexes and buildings, which express the tradition of monumentality in their construction and dimensions, have now assumed such a relevant protagonist that they serve as the regulators of the social and economic pulse of our cities, challenging with their architectural splendor the building that have until, until the present enjoyed this exclusive privilege: the noble public centers of government and administration, which have always acted as the supreme symbols of urban identify. (Cerver, 1991)
The architects attempted to recover the original meaning of the term bottega, as a place foe exploration and the communication of ideas and feelings; that is, for relationships. To achieve this they created a severe, ascetic but welcoming environment, suitable for the contemplation and reflectionprocesses so necessary for commercial transactions. (Cerver, 1991)
Dereboyuis one of the most famous and crowded street in Lefkosa which known as center for shopping and restaurant that attract people from any ages and genders to this area but not from all classes because the area seems to design for middle and high class people. This street includes most of the brands for shops and restaurant; there is also residential and official function in this street. What is easily understandable from this area is that there are not good areas which define as car parking and pedestrian.
The name of the street came from this famous Market brings the most attention in the street. This market attracts people to this street and it is one of the reasons of the crowdedness in this area. This street has both commercial and residential function which some of them are mix used buildings and some of them just designed for commercial uses that mostly are social needed shops.
The Lemar street is a commercial street which we can see residential function into this street as well. There are also mix use building there which most of them have the shops on the ground floor and houses on top of it. So because of having three different functions; commercial, official and residential in Lemar Street it can be used with all type of people in any age and gender. As we realize all the markets and shop’s prices are arranged for middle class people.
MR . POUND
The V2K Nisantasi Store by Autoban, Istanbul
Street which is end to the Lefkosa Road, is one of the main streets of the Lefkosa. Kaymakli Street is acting as a connection between the Lefkosa main road and centre of the city. There are different buildings with different functions like commercial, residential and official in this street. And also the street approximately divided in to two parts; from the second square the building construction methods are more modern and new. And from the second square of to the walled city the buildings construction are older than the others. So it shows that the modern ones were built later.
Vakko Store design by Autoban
Through working on shop’s structures in new development areas (the four mentioned street) of Lefkosa it was easy to understand thatcivilization is going to be improved day by day, but there are still non-civilized constructions in between which most of them just have been remodeled their indoors spaces not outdoors or opposite. Also there is no shop categorization for localbrands that exist and different functions.
Walking is a fundamental human activity that provides basic mobility and serves many other functions. Walking provides connections among various modes, destinations and activities. The importance of providing attractive, safe and usable walking areas for all pedestrian in order to achieve both wider and individual sustainability is a part of environmental and health goals. (Kumar, 2011)
For example there are no divided areas in urban pattern of city to make the shop’s function separate from each other or gather the exits brands together. Another problem which exist is mainly these street’s shop have not a good definition for pedestrian and parking area that this problem clearly has direct effect on traffic issues and make the street very crowded from cars and peoples.
How this problem can be solved?
The first problem, which is some of non-civilized shop’s construction in the new development area, can easily be solved with continuing their civilization process with an ideal management and complete modifying their interior and exterior construction through modernity. Of course this management should be in a way to show harmony of shop’s indoor and outdoor. So it should be done with architects, interior designers, landscape and urban designers together because profession’s method can make it more appropriate to attract customers.
The second problem which is not having the shop categorization for local brand and different functions can be solved with build a shopping mall in one of these four streets of new development area for middle class people. The shopping mall can be divided to floors which include different local brands and also every floor can be specified for each particular function. And again it should be in profession’s method to be more workable and attractive for all customers
The third problem which in these street’s there is not good definition for pedestrian and parking area for shops which can be solved with build a multi-floor parking building in one of the free land that exist in these streets. So shop owners and customers won’t park their cars in pedestrian way and both problems will be solved somehow.
With total over viewing of lefkosa as a capital city and also economic heart of north Cyprus ; lefkosa shops needs to be more organized from the urban area, façade and interior to increase the quality level of the city and comfortbillity so After analyzing the shop in each street there are factors which can make shops more workable for both customers and seller:
Layout and Customer Circulation
Security and Safety
Leisure & Special Customer Facilities
“Modern architecture would not only incorporate and reflect technological innovation but also reform and modify the architecture’s occupants, or what were the implications of the state on the private life in order to maintain.” (Ceylanli, 2011)
Cerver, F. A. (1991). In Commercial Spaces (pp. 7-12). Spain: EDICIONES ATRIUM S.A.
Kirkpatrick, G. C. (1994). In Shops & Boutigues. Hong KOng: PBC international, INC.
Altinisik, l. u. (2011). cultural transformation/translation through the silkroad. Turky: Bahcesehir University.
Ceylanli, z. (2011). modernity, domesticity and architecture: an analysis through weimar and Turkish republic. Turky : Bahcesehir Univercity .
Kumar, S. (2011). can the quality of urban design enhance the walkability in urban environment? Turky: Bahcesehir Univercity.
Nagarsheth, S., & Chilleriga, P. (2011). Traces of inhabitation: understanding identity building and cultural assimilation in an emigrant community. Turky: Bahcesehir Univercity.
taylor, c. architecture and design, creating maximum value. international architects master planners designers (p. 4). www.chapmantaylor.com.
Cerver, F. A. (1991). In Commercial Spaces (pp. 7-12). Spain: EDICIONES ATRIUM S.A.
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