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Social Media, Networking, & Branding Jennifer Nicklas, MS-MPH, RD, LDN

Social Media, Networking, & Branding Jennifer Nicklas, MS-MPH, RD, LDN. Background Info. BS, Dietetics from LSU MS-MPH and Dietetic Internship at UT Clinical RD at Children’s Hospital (~2 yrs) and now Project Coordinator/Research Associate KAND Media/NNM Co-Chair since 2009

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Social Media, Networking, & Branding Jennifer Nicklas, MS-MPH, RD, LDN

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  1. Social Media, Networking, & BrandingJennifer Nicklas, MS-MPH, RD, LDN

  2. Background Info • BS, Dietetics from LSU • MS-MPH and Dietetic Internship at UT • Clinical RD at Children’s Hospital (~2 yrs) and now Project Coordinator/Research Associate • KAND Media/NNM Co-Chair since 2009 • TAND State Marketing Coordinator • Admin for 3 social media efforts: • Eat Right Knox, Eat Right Tennessee, and UT ICAN Lab

  3. Objectives • Why social media? • Getting Started • RDs can fill in gaps • Mistakes to avoid

  4. Why use social media? • Social Media 2013 Video • > 1 billion users on Facebook • #1 activity on the internet • > 50% of the world population is under 30 “We don’t have a choice on whether we DO social media, the question is how well we DO it.” – Erik Qualman

  5. Social Media and Dietitians • 85,895 Registered Dietitians • @elisazied has 24,286 followers • 2011: @JanetHelm with 6,211 followers (now #11) • @JillianMichaels has 943,855 followers • ~39 times more followers than Elisa • Where is the public getting nutrition advice?

  6. Social Media is Information Sharing • What can social media do for RDs? • Provide nutrition facts and info to the public • Promote business (private practice) • Promote services offered (hospitals, health departments) • Recruit participants (research)

  7. Getting Started • Plan • Identify your target audience • Determine goals/purpose • Implement • Timeline • Set measurable goals • Evaluate • Monitor weekly • Which avenues are working best?

  8. Pinterest and RDs • Pinterest has > 24 million users What about RDs?

  9. Pinterest and RDs

  10. Linked In • Professional networking

  11. Mistakes to Avoid • Poorly timed posts and tweets • Spreading yourself too thin • Ignoring your competitors • Sharing too much • Ignoring comments or complaints

  12. Step Up and Be Heard! Use your social media voice to let the public know who we are as RDs and why we are valuable!

  13. References • http://www.socialnomics.net/2012/11/07/social-media-video-2013/ • http://www.cdrnet.org/certifications/rddtr/rdbystate.cfm • http://wefollow.com/twitter/dietitian • Micro Explosion Media, Bill Seaver, Microexplosion.com: 10 Social Media Truths, Setting You Free from the Hype and Lies • http://www.entrepreneur.com/article/220640 • http://blog.kissmetrics.com/science-of-social-timing-1/ • http://smartblogs.com/food-and-beverage/2012/10/18/pinterest-users-are-still-hungry-for-food-related-content/

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