1 / 9

How The Duck Store “ Gets Its Grad On ”

How The Duck Store “ Gets Its Grad On ”. Arlyn Schaufler - General Manager. Our Preparation Process. Work with vendors to secure date (4 days) Discuss marketing and publicity elements Order and stage all product Map out vendor locations Coordinate with web/mail order.

monita
Download Presentation

How The Duck Store “ Gets Its Grad On ”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How The Duck Store “Gets Its Grad On” Arlyn Schaufler - General Manager

  2. Our Preparation Process • Work with vendors to secure date (4 days) • Discuss marketing and publicity elements • Order and stage all product • Map out vendor locations • Coordinate with web/mail order

  3. Fun & Unique Ways to Market on Campus • Ads in student newspaper • On Campus Flier Distribution • Proud Parent Letter • Faculty Memo • Event Signage and Collateral • Pinterest page • Mortar board decoration contest

  4. Students Let Their Personalities Shine Most School Spirit Most Creative Best Use of Recycled Materials Best Incorporation of Major

  5. Our Campus Store Turns Into Grad Central • Provide signage and balloons for tables • Set up vendors so they flow • Provide a 3-tier pricing system for ease • Make it a fun atmosphere!

  6. Our 2012 Results • 3900+ students served • 3100+ purchased package • 55% of those purchased during Grad Fair • Grad Fair sales +43% vs. 2011 • +20% overall vs. 2011

  7. Suggestions For a Successful Event • Provide lunch and soft drinks for all vendors • Dress mannequins with all optional products • Layout map and inform vendors, plan parking • Provide a photographer and regalia to use • Stay open late one of the nights & expect a last minute rush • Promote, activate all marketing channels

  8. Thank You For more information: Stacy Miller Academic Regalia Coordinator 541-346-9479 smiller@uoregon.edu

  9. Electronic Grad Fair • Paperless • Reduces labor cost • Streamline the ordering process • Reduces errors • It’s 2012…Time to move forward

More Related