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Sterling Circle. A community effort to encourage contributions to the DPCA. Observation. History of medium-money events Numerous DPCA fundraisers targeting $100-$500 per plate Dinner party or reception with Special Guest Star Attendance variable Money “trickles in” over time. The Pitch.

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sterling circle

Sterling Circle

A community effort to encourage contributions to the DPCA

observation
Observation
  • History of medium-money events
    • Numerous DPCA fundraisers targeting$100-$500 per plate
    • Dinner party or reception withSpecial Guest Star
  • Attendance variable
  • Money “trickles in” over time
the pitch
The Pitch
  • Contribute $1,500 to the DPCA
    • $2,000 for Couples
  • Attend (similar) fundraisers for next 12 months for free
  • Join a community of like-minded people
paired events
Paired Events
  • Typical agenda
    • 6.00-7.30pm: meet with large group of members (25-100)
      • £10 ($16): to Country Committee
    • 8.00-10.30pm: re-locate to a member’s home for a relaxed evening with food and drinks
      • Sterling Circle members: free
      • Non-members: variable. $100-500 to DPCA
everybody wins
Everybody Wins
  • Contributors
    • Closer to DA community and to each other
  • DPCA
    • More stable base of recurring finance
  • Country Committee
    • Paired event helps to attract Guest Stars
  • People who fundraise
    • Helps guarantee a successful turn-out
promotion and advertising
Promotion and advertising
  • Word of mouth
  • Written program description
    • 2 page description (selling document)
    • 4 page Q&A (for people who want to know more, and for people who want to designate their fundraiser as a Sterling Circle event)
  • Country Committee e-newsletter
why do people join sc
"Why do people join SC?
  • Because…

“… I can afford it”

“… somebody I respect encouraged me to”

“… I like coming to events and this feels like a bargain”

“… I believe in [insert DPCA project here]

“… I want to meet and network with other people who support DA”

“… I feel like I’ve done something good”

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