Sterling circle
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Sterling Circle. A community effort to encourage contributions to the DPCA. Observation. History of medium-money events Numerous DPCA fundraisers targeting $100-$500 per plate Dinner party or reception with Special Guest Star Attendance variable Money “trickles in” over time. The Pitch.

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Sterling Circle

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Sterling circle

Sterling Circle

A community effort to encourage contributions to the DPCA


Observation

Observation

  • History of medium-money events

    • Numerous DPCA fundraisers targeting$100-$500 per plate

    • Dinner party or reception withSpecial Guest Star

  • Attendance variable

  • Money “trickles in” over time


The pitch

The Pitch

  • Contribute $1,500 to the DPCA

    • $2,000 for Couples

  • Attend (similar) fundraisers for next 12 months for free

  • Join a community of like-minded people


Paired events

Paired Events

  • Typical agenda

    • 6.00-7.30pm: meet with large group of members (25-100)

      • £10 ($16): to Country Committee

    • 8.00-10.30pm: re-locate to a member’s home for a relaxed evening with food and drinks

      • Sterling Circle members: free

      • Non-members: variable. $100-500 to DPCA


Everybody wins

Everybody Wins

  • Contributors

    • Closer to DA community and to each other

  • DPCA

    • More stable base of recurring finance

  • Country Committee

    • Paired event helps to attract Guest Stars

  • People who fundraise

    • Helps guarantee a successful turn-out


Promotion and advertising

Promotion and advertising

  • Word of mouth

  • Written program description

    • 2 page description (selling document)

    • 4 page Q&A (for people who want to know more, and for people who want to designate their fundraiser as a Sterling Circle event)

  • Country Committee e-newsletter


Why do people join sc

"Why do people join SC?

  • Because…

    “… I can afford it”

    “… somebody I respect encouraged me to”

    “… I like coming to events and this feels like a bargain”

    “… I believe in [insert DPCA project here]

    “… I want to meet and network with other people who support DA”

    “… I feel like I’ve done something good”


Info@sterlingcircle org www sterlingcircle org

[email protected]


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