5 STELLAR REASONS WHY YOU NEED A LANDING PAGE

1. 5 STELLAR REASONS WHY YOU NEED A LANDING PAGE: LANDING PAGES: CONVERSIONS MADE EASY In the past few years, many of us can agree that landing pages have been rightly called the panacea for digital marketing. This has been called a panacea because of the various benefits a landing page brings with it – directly supporting your business, increased conversion rates, and credibility; increasing your email subscription lists, and so on. The list is endless. In the marketing world, a landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Most importantly, landing pages are a great way to drive traffic, improve your SEO, and build your brand. Sounds cool right? However, do remember that landing pages cater to a singular specific goal rather than focusing on multiple tasks and getting nowhere – and that singular goal is your meal ticket towards getting enough conversion rates to start seeing the dollar signs. Now let’s get down to showbiz –why do you think we’ve emphasized the importance of landing pages? What are the advantages it brings to your website? You might be wondering why you need to go the extra mile of creating an auxiliary webpage just to redirect and guide your visitors towards your website to click on calls to action – after all, landing pages are time-consuming to create and you need a lot of them. Don’t worry, you’re not the only one thinking like that. Many of us don’t want to put in extra efforts just for a single purpose. Many of us probably think that we can do away with the whole auxiliary webpage – but the fact is that the concoction of a landing page is quite possibly, an indispensable part of lead generation for your business. But do you REALLY need a landing page? If we were to give a really simple answer, then we’d say “Yes”. Yes, you do need it, and here’s why. 1. AN ELUCIDATION FOR GENERATING AWE-INSPIRING LEADS! Did you know that approximately, 68% of B2B businesses use landing pages to generate leads for future conversions?

2. In very lucid words, your business has three main goals – first, to tell your story in a very compelling, intriguing, and emotional way. Secondly, your business’s motive is to attract new prospects and finally, the most important – converting these prospects into leads. Makes sense to dig deeper into the details. See, a landing page works specifically for attaining a singular goal and not an array of goals together – which makes it more specified and effective. Your prospects, when they want something, chances are they are pretty specific about what they want – and this is where a landing page comes into the spotlight. It’s a no brainer that the landing page is the simplest, most effective, and basic way to generate leads for your business. 2.LANDING PAGE - TAILORED TRACKING TOOL: We’re not sure about Sherlock Holmes, but we can say without a speck of a doubt that landing pages can track data on your webpage and this can help comprehend the engagement analytics between customers and your business. You’ll get to know if a prospect has downloaded multiple offers and signed up for several webinars, for example. This indicates the prospect is highly engaged and ready to purchase soon. Not only is this enough, but you can also track and analyze landing page data to understand how well the marketing offers and campaigns are working. You could compare various data, see what’s working and what’s not, and then finally optimize the data. You could also rank your landing pages by performance, and annihilate the underdog performers. The list is endless! 3.COLLECTING DEMOGRAPHICS OF YOUR PROSPECTS: The idea of a landing page is that the prospects or visitors need to give in some general information about themselves, to get access to an offer on your page. Visitors are required to fill out a form that would constitute basic questions such as contact information and general demographics. The contact information is important but collecting the demographics is about just as relevant. How? Well, with the help of demographics, it will be easier for you to segment leads more effectively according to their needs, desires, and pain points. This in turn creates more conversions and ultimately induces sales. 4.KEEPS YOUR CUSTOMERS FOCUSED, AND AVOIDS DISTRACTION: We’re all aware that communication between a customer and a business website are two very important things – and they need to be positive, at all times.

3. However, a landing page does not do justice to this universal truth. Here’s why. We’re all aware that landing pages cater to seeking one specific goal. If you avoid using a landing page, and “send” your visitors directly to the website homepage, chances are that they would take their own sweet time doing window shopping, which would distract them and create a delay in the goal you were seeking after. Although, looking around on your website is a positive form of engagement in normal cases – it is a hindrance when you want a quick, effective conversion. Landing pages help avoid this hindrance by blocking the unnecessary distraction and keeps your visitors focused, and ultimately assists you in generating a conversion. Bingo! 5. IT HELPS YOU TEST AND OPTIMIZE DATA LIKE NEVER BEFORE: Just like it can be a mini Sherlock, a landing page can also test and optimize data for your benefit. How cool does that sound? The best part is that you can run tests on anything – images, texts, graphics, illustrations, headlines, sub-headlines, etc. Anything that you feel requires an optimisation, you can count on a landing page to optimize. For example, you could test headlines. Sometimes the H1 is too fancy and the H2 is very direct. One test can be run to simply swap the fancy marketing headline with the more direct secondary headline. This simple swap often produces the best results. You get the point right? Anything that makes the offer more compelling, easier to understand, or removes any distraction from the conversion process should be optimized. Once you’re finished with that, you’re good to go! HOW WILL YOU GET STARTED WITH THIS COMPELLING TRICK? Well, after reading this article we’re pretty confident that a landing page is like a life-hack, and a crazy way to increase conversion rates, track data, keep your customers focused, and whatnot. If you want to get the most out of your ad campaigns, you need to customize a landing page that engages with your audience in a very specific manner. If you’re an internet whizkid, you will have no trouble in building a landing page for yourself –but if you’re still intimidated by it, don’t worry – you can contact an agency that will show you the ropes!