Communication in environmental assessment
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Communication in Environmental Assessment. Sustainable Development Communication in Operations Development Communication Division. Two Challenges in Communication for Development. 1. Why Communication ?. Perception of Ministry. Perception of Farmers. IRRIGAT IO N SCHEME. IRRIGATION SCHEME.

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Communication in Environmental Assessment

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Communication in environmental assessment

Communication in Environmental Assessment

Sustainable Development Communication in Operations

Development Communication Division

An unofficial World Bank document


Two challenges in communication for development

Two Challenges in Communication for Development

1. Why Communication?

Communication in Environmental Assessment


Communication in environmental assessment

Communication in Environmental Assessment


Communication in environmental assessment

Perception of Ministry

Perception of Farmers

IRRIGATION SCHEME

IRRIGATION SCHEME

Increased crop production

For some, less variety of nutritious food

Good overallpotential fallcomponents available

Self-reliant strategies

More food available

Reduced &

unreliable crop

production

Increased income

Reducedincome

Better nutrition

Reliance on outside expertise & administration

Increased

marketability

Different farming systems

Less $ for schoolfees

Better living standards

Better education

Better health

Increased security

for farmers

Creation of new marketing problems

Anxiety& mentalproblems

Fear of ending up as beggars

greater independence

feel trapped

INSECURITY

BETTER LIFE - FOOD SECURITY

Communication in Environmental Assessment


Communication in environmental assessment

Two Challenges in Communication for Development

2. Whatkind of Communication?

  • Interpersonal

  • Group

  • Mass

  • Corporate

  • Advocacy

  • Development

Communication in Environmental Assessment


The process of strategic communication

The Process of Strategic Communication

  • Communication Research/Assessment

    • Main functions:

    • Main tools:

    • Main outcome:

  • Communication Design and Implementation

    • Main functions:

    • Main tools:

    • Main outcome:

  • Communication Monitoring and Evaluation

    • Main functions:

    • Main tools:

    • Main outcome:

Communication in Environmental Assessment


Communication strategy design

Stakeholders’ Profile

Info-Com System

Needs Opportuns. Problems Solutions

Baseline

Communication Objectives

Primary & Secondary audiences

Activities

Communication Level

Communication Approaches

Communication Strategy Design

Communication in Environmental Assessment


From awareness to change akap

From awareness to change (AKAP)

Awareness

Knowledge

Attitude

Behavior/practice (adopted)

Behavior/practice (sustained)

Communication in Environmental Assessment


Communication in environmental assessment

Category A EA: what OP 4.01 wants

Consultation 1

EA

Consultation 2

Disclosure

Communication Research

  • EA Terms of reference

  • Initial stakeholders analysis

  • Stakeholder analysis review

  • AKAP positioning

  • WOPS (prioritization & risk analysis)

  • Ident. Info-comm. systems

  • Information sharing

  • Problem analysis review

  • Information dissemination

Communication in Environmental Assessment


Communication in environmental assessment

Category A EA: what OP 4.01 wants

Environmental Assessment

Project Design & Implementation

Communication Research

Communication Design & Supervision

  • Communication component design

  • Implementation & Supervision

  • Performance indicators

Communication in Environmental Assessment


Communication in environmental assessment1

Communication in Environmental Assessment

Thanks for your kind attention

Paolo Mefalopulos

[email protected]

Development Communication Division

- SDO -

www.worldbank.org/developmentcommunications

Communication in Environmental Assessment


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