WRITE E-MAIL MARKETING COPY and EXECUTE TARGETED E-MAILS . 3.07. Types of e-mails. Plain text Easy to create & least expensive Most common type Text formatted to be pleasant to the eye May contain links HTML May look like web pages Supported by multiple e-mails
EFFECTIVE SUBJECT LINES
AVOID SPAM FILTERS
2 Main E-mail Concerns:
The best way to establish trust is to
be HONESTand NONTHREATENING
CONSISTENT with previous emails sent in past
create an e-mail as an introduction
to this streaming video to fans.
Must be at least 6 – 8 sentences and include:
Body of Email:
please explain how you would market this video using a different avenue other than e-mailing it to potential fans.