Say yes to the ask how to talk the advocacy talk
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Say Yes to the Ask: How to Talk the Advocacy Talk. 1:1 Conversations Workshop. #AAUW2013 @ AAUWpolicy. Roadmap: Where We’re Going. PSA: conversation model PSA example Conversation dos & don’ts Concrete v. wishy washy asks Getting commitment Practice: overcoming tough objections

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Say Yes to the Ask: How to Talk the Advocacy Talk

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Say yes to the ask how to talk the advocacy talk

Say Yes to the Ask: How to Talk the Advocacy Talk

1:1 Conversations Workshop

#AAUW2013 @AAUWpolicy


Roadmap where we re going

Roadmap: Where We’re Going

  • PSA: conversation model

  • PSA example

  • Conversation dos & don’ts

  • Concrete v. wishy washy asks

  • Getting commitment

  • Practice: overcoming tough objections

  • Using back at home


Say yes to the ask how to talk the advocacy talk

I want to be part

of the action!


Introducing psa

Introducing PSA

Solution: Hope

What specifically & meaningful can be done about?

Problem: Anger Action: Opportunity

What are they angry about Make the specific &

or threatened by?doable ask


Organizing mobilizing

Organizing + Mobilizing

Solution

Organizing & Mobilizing

ProblemAction

Organizing Mobilizing


Organizing conversations

Organizing Conversations

You can’t mobilize her until you’ve organized her!

Intentionalconversations that go deeply into a person’s:

  • Issues: What we act on

  • Interests: What’s our stake in it

  • Values: Principles, what motivates us

    Assessment from the conversation:

  • Capacity: What resources can be offered

  • Commitment: What resources are offered

    It’s about building a relationship with her so you can then ask her to take action.


Find their iiv

Find Their IIV

Interests: Why? Why is that particular issue important to this person?

Issues: What does this person care about at school? At work? In the larger world?

Values: Guiding principles


Assess their cc

Assess Their CC

Capacity = Skills

Commitment = Willingness


Mobilizing conversations

Mobilizing Conversations

Organizing + Mobilizing = Change for women!

Prompted conversations that make an ask:

  • Goal: Link person’s issue to AAUW & make specific ask

    Now that you’ve established a relationship with her, you can make a tailored ask of her that she will actually say “yes” to.


1 1 conversation dos don ts

1:1 Conversation Dos & Don’ts

Do

  • Schedule time to have this conversation

  • Ask questions and plan to listen

  • Follow the PSA

  • Share experiences and deep motivations

  • Share a vision that articulates a shared set of interests for change

  • Be clear and very concrete about “when” and “what” of the next steps

Don’t

  • Try to persuade rather than listen

  • Chit chat about private interests

  • Skip stories to “get to the point”

  • Miss opportunity to share ideas about how things can change

  • End conversation without clear plan for next steps


1 1 conversation asks

1:1 Conversation Asks

Concrete Asks

“We are having a branch meeting next Thurs. at 8pm. Can you come and help us brainstorm our Equal Pay Day action?”

“We’re in the midst of a critical letter to the editor push. We need to get 10 more letters written this week. Can you write an LTE by this Friday? I can send you our LTE guide, sample LTE, and info on where and how to submit it.”

Wishy-Washy Asks

“Do you want to join our branch?”

“Can you write a letter to the editor?”


Getting commitment

Getting Commitment


Overcoming tough objections exercise

Overcoming Tough Objections Exercise


Using 1 1 conversations at home

Using 1:1 Conversations at Home

If you’re a State Public Policy Chair:

  • Have 1:1 conversations with each of your Branch Public Policy Chairs over next 2-3 months as you prepare for 2013-2014 programming

    If you’re a Branch Public Policy Chair:

  • Identify 3-5 members who may be interested in joining a branch public policy committee and have 1:1 conversations with each of them

    If you serve on your state or branch board in another capacity:

  • Share this training with your fellow board members and set a goal of each member having 1:1 conversations with 5 members in the next 2-3 months

    If you’re a general AAUW member:

  • Have a 1:1 conversation with a prospective member

    Use the PSA model for every “ask” you make


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