MARKETING & PROMOTION RURAL POSTAL LIFE INSURANCE. Introduction. VISION :- PLI/RPLI : To be a market leader in the insurance sector. To create brand name known for excellence and high quality of its products and services. MISSION :- PLI/RPLI :
MARKETING & PROMOTION
RURAL POSTAL LIFE INSURANCE
VISION :- PLI/RPLI :
MISSION :- PLI/RPLI:
Family of Migrant
Branch Post Office –
Name of Village served by BO
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BPM as a Business Manager – Products and Services of Indiapost Financial Services
Can you multiply these?
1 x 1 = 1
1 x 2 = ?
1 x 3 = ?
1 x 4 = ?
1 x 5 = ?
1 customer x five services = Five customers for the BO
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BPM as a Business Manager – Multiplying customers of the Post Office
THE RURAL MARKET
INFORMATION FOR CUSTOMER(RPLI)
Resident Indians having permanent residence in rural area can be beneficiary of this scheme
Different schemes are available :
(a) Gram Suraksha (b) Gram Suvidha (c) Gram Santosh and (d) Gram Priya
Premium can be paid in cash / by cheque
Age limit can be from 19 to 55 years depending on type of policy
Sum Assured can be from Rs.10000/- to Rs.3 lakhs (including all the RPLI policies)
For handicapped maximum limit is Rs.1 lakh
Exemption from medical examination for policy upto Rs.25000/-
INFORMATION FOR CUSTOMER
Policy can be purchased in the name of children ageing from 5 to 20 years whose sum assured can be Rs.20000/- to Rs.1 lakh
Rebate is allowed on advance payment of premium
The default instalments can be paid with default fee (subject to certain conditions)
Premium paid is exempted from Income tax u/s-88
Loan facility is available
Nomination facility is available
Discontinued policy can be revived
We need for an intermediary
Either Employees or Agents
10 % on the total incentive paid to all GDS staff of his sub division on sum assured
Rs 2.50 per Rs 1000 of sum assured.
10% of annual premium collected