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Building a brand is a long-term process which must be carefully planned. Good brand building strategy will take into account its careful growth, relationships and constant evaluation.

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Marketing research service

Marketing Research Service

Brand building strategy


Introduction
Introduction

Building a brand is a long-term process which must be carefully planned. Good brand building strategy will take into account its careful growth, relationships and constant evaluation.

Brands are often seen as the domain of big businesses. Many small entrepreneurs consider it unnecessary and often, unattainable. But this is rather short-sighted and misinformed. Brands may be exclusive, but they are not the domain of only one sector. Every business — big or small — has a brand that is its own.


Comprehensive brand building strategy
Comprehensive Brand Building Strategy

What small businesses often lack is an awareness of their brand.

Consequently, they rarely focus on a comprehensive brand building strategy.

In addition, brand building is a long-term function and small businesses often find themselves reluctant to make that investment.


Planning strategy
Planning Strategy

But, if carefully planned, brand building is neither expensive nor difficult. These are some handy tips that small businesses can use when planning their strategy:

Define your brand: We start with understanding and defining a brand. We must first find what a brand stands for, what its core idea is and how can we align it to the company philosophy. We have to focus on what our brand will stand for. What is its relationship with its environment — economic and social?


Find a niche
Find a Niche

The only way a brand can make a mark is by finding a niche.

This is a unique feature or image that the brand conveys.

In a market overcrowded with competing brands, this is the only way to stand out.

Once we have defined the brand, we identify what makes it unique.

Once we find the value proposition of the brand, we adopt a Branding Building Strategythat emphasizes this quality.


We start by personalizing a brand
We Start by Personalizing a Brand

Name it and give it a distinct shape. We then carefully think and plan the relationships it will form with its environment — the consumers, press and even the distributors.

Just as in the case of human relationships, these have to be nurtured and carefully developed for a long-term.


Meet us at
Meet us at

Coral Research Services

104 (Ground Floor) Uday Park,

August Kranti Marg, New Delhi 110 049

INDIA

Or call us at phone: +91 11 6464 4011

E-Mail: [email protected]


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