1 / 10

Difference Between Google Adwords & Bing Ads

Affiliate Marketing is becoming an important part of online marketing culture.It generates sales by advertising on other peopleu2019s websites, or generating commission by advertising other brands on your own site.

mohee_muthu4stars
Download Presentation

Difference Between Google Adwords & Bing Ads

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TRAFFIC / SEARCH MARKET SHARE BING ADS GOOGLE ADWORDS Google has around 60% of the market, and it is by far the largest search engine out there. A combined market share of the Bing and Yahoo is less than 3 • • If you are advertising on Bing/Yahoo only, the possibility to reach the audience is 1/3 of all searches. • If you already use Google AdWords, your targeted audience will exceed up to 90% •

  2. LANGUAGE TARGETING GOOGLE ADWORDS BING ADS Google offers over 40 language options Bing offers only 6 language options for campaign targeting and reporting. • •

  3. WRITING GOOGLE ADWORDS BING ADS When writing in AdWords, there are two separate lines (70 characters) Bing has only one line (71 characters) • •

  4. AUTO-TAGGING GOOGLE ADWORDS BING ADS Google AdWords, tagging the destination URLs setup is automatic. Bing Ads, it has to be performed manually. • •

  5. CONVERSION RATE REPORTING GOOGLE ADWORDS BING ADS Google AdWords allow you to get a full report immediately whenever requested. Bing doesn’t have this option, and if you want to see all search queries, you have to download a full report. • •

  6. NEGATIVE KEYWORDS OPTION GOOGLE ADWORDS BING ADS When you enter a keyword as a negative match in Google AdWords, Google search engine will treat it as a broad match which means you reduced the number of “irrelevant” keywords Bing Ads does not support broad match negative keywords. • •

  7. Usability Google AdWords is easy to use, well structured, easy to navigate and offers the vast of additional options, such as contact info, business address and more. When considering Google AdWords vs Bing Ads, this might be relevant.

  8. PRICE BING ADS GOOGLE ADWORDS Google AdWords has a lot higher cost per click Bing Adwords has a low price comparing to google Adwords. • •

More Related