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ID8 TEAM 2012

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ID8 TEAM 2012. Caroline Amaba Ryan Gavin Mike Hegadorn. Greg McLeod John Scire Nirmal Rajan. INTRO. I D8 M arketing A nd S ales T ool IMAST ID8 Systems used third-party, open-source software to manage customers

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ID8 TEAM 2012

  • Caroline Amaba
  • Ryan Gavin
  • Mike Hegadorn
  • Greg McLeod
  • John Scire
  • Nirmal Rajan
intro
INTRO
  • ID8 Marketing And Sales Tool
  • IMAST
  • ID8 Systems used third-party, open-source software to manage customers
  • IMAST is a custom set of tools that works in conjunction with ID8 systems
  • Better organization and management within the company; no need for third-party software
  • Four major modules: Blog management, Pipeline management, Customer management, and Email-newsletter management
terminology
TERMINOLOGY
  • Pipeline - ID8\'s way of visualizing Leads and Opportunities as to what stage of the sales process they\'re in
  • Lead - A potential customer who has interest in ID8
  • Opportunity - A customer who is going through the sales stages of ID8\'s marketing plan (the Pipeline).
  • Marketing Administrator (MA) - An ID8 employee that has access to all modules except user management
  • System Administrator (SA) - All MA permissions + User Management access
  • Blogger - An ID8 employee that has access to only the Blog Management module
blog management
BLOG MANAGEMENT
  • Allows ID8 marketing representatives to post valuable sales information and create marketing presence.
  • Posts in rich-text format including images
  • Support for dynamic tabular data
    • Populate a table by pulling related info from a database
  • Open commenting with admin approval system
  • Extra administration features for controlling content
pipeline management
PIPELINE MANAGEMENT
  • Tracks potential leads to streamline sales.
  • Simple single page solution
  • Create and manage leads
  • Move leads through the pipeline
  • Screenshot
customer management
CUSTOMER MANAGEMENT
  • Allows the administrator to keep track of all the customers.
  • Ability to see all the accounts
  • Defining a Customer Satisfaction Index
  • Custom Reports for Account Activity
email newsletter management
EMAIL NEWSLETTERMANAGEMENT
  • Ability to send newsletters to customers, interested clients
  • Subscribe Users and Others
  • Includes 1x1 pixel to gather newsletter statistics
      • Newsletters opened, links clicked, etc.
user management
USER MANAGEMENT
  • Users are directly related to IMAST system
    • Marketing Admins, Bloggers, Super Admins
  • Addition of Users
    • Username, Password, Confirm Password
  • Deletion of Users
    • List and Choose to Delete
  • Only done by Super Administrators
security
SECURITY
  • SSL/TLS encrypted sessions between browser and server
  • Protection against SQL Injection Attacks
  • Passwords are hashed (a.k.a., encrypted) before being stored in the database
    • Hash is salted with random number to discourage rainbow table attacks
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