1 / 23

Facebook Facebook/ unionplus

Facebook Facebook.com/ unionplus. Facebook Facts:. #1 Social Networking site - over 350 million users Fastest growing demographic - 35 years + Average user has 130 friends on the site More than 45 million status updates each day More than 10 million users become fans of Pages each day.

moeshe
Download Presentation

Facebook Facebook/ unionplus

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FacebookFacebook.com/unionplus

  2. Facebook Facts: • #1 Social Networking site - over 350 million users • Fastest growing demographic - 35 years + • Average user has 130 friends on the site • More than 45 million status updates each day • More than 10 million users become fans of Pages each day

  3. Facebook Fan Page Info • Your “friends” can see your comments on Pages • Facebook Fan Pages are similar to a personal profile • Fan Pages have the ability to have friends • add pictures • have a wall that fans can post/comment on. • Fan Pages communicate by “updates” which appear on the fan’s wall. • Fan Pages can have applications

  4. Facebook Fan Page Advantages • Can create content that comes from the Page itself • Don’t list the names of administrators • They’re indexed by external search engines Google, Yahoo, and Bing • They can host applications • Emails can be sent through Facebook to all fans

  5. Facebook Fan Page email screenshot

  6. Union Plus Facebook Fan Page

  7. Before creating your Facebook Fan Page: • To increase your chance of success: • Predetermine a campaign that you can integrate with the launch • Also, take the time to ask yourself the following questions…

  8. What are we trying to accomplish? • Leads – new members, organizing • Awareness about upcoming union meetings, elections, and events • Conversions – take action on something • Engagement & community – surveys, contests, polling, etc.

  9. Why social media?  • Audience is already there • Build stronger relationships with members/prospects • Tap into word-of-mouth • Reach a new audience • Potential to be a virtual union hall • Free

  10. Are we prepared to let go of control, at least a little? • What will we do to encourage participation? • And do we have the resources to do it? • Doesn’t require large amount of resources • Who will maintain the social media presence? • How does engaging users via social media integrate into our overall strategy?

  11. How do we measure success?  What constitutes failure? • Views, followers, comments, subscribers? • What happens if you don’t meet success?

  12. Facebook Applications • What is a Facebook application? • A platform for developers which provides a framework to interact with the core facebook features • Examples of applications: • Alerts, Business, Chat, Classified, Dating, Education, Events, Fashion, File Sharing, Food and Drink, Gaming, Just for Fun, Messaging, Mobile, Money, Music, Photo, Politics, Sports, Travel, Utility, Video, iPhone • The Facebook iPhone app has 19,652,145 monthly users!!

  13. Facebook - http://developers.facebook.com/ - technical expertise required (do it yourself) • Integrate Facebook into your site using Connect • Build Facebook-enabled iPhone apps • Create an application that runs inside Facebook • Involver - http://www.involver.com/ - offer both free and paid apps • Union Plus uses Involver’s FREE Twitter app

  14. Advanced Customization • Create completely customized pages • SEIU’s landing page can collect visitor data

  15. Successful Campaigns • Union Plus hardship fundraising effort • $100 donated to the Union Plus Hardship Fund for every new fan • Goal: 1,000 new fans and raise $100,000 in three months • Reached goal in only three WEEKS!

  16. Why was this campaign successful? • Solidarity – helping fellow members • Regular progress updates • Union members reposted updates on Facebook and Twitter – went viral • After the goal was reached, members and fans continued to spread the word • Additional 1,000 new fans over the next three weeks.

  17. Union Plus Pet Photo Contest • Union members submitted pet photos • Union members voted for the cutest pet photo • Winner received one year Pet Savings subscription & professional photo of their pet • Contest stats: • 624 entries • 327 comments • 9,419 votes

  18. Why was this contest successful? • Promoted contest using both traditional and social media platforms • Participants promoted their photos on their Facebook and Twitter pages • Universal appeal - people love pets!

  19. Winning photos

  20. JOIN US AT: Facebook.com/unionplus Twitter.com/unionplus

More Related