TATA NANO-THE MODEL T FOR THE TWENTY-FIRST CENTURY?. FOCUS NANTAI. FOCUS NANTAI. INTRODUCTION. Tata Nano is the cheapest car in the world . It is manufactured by Tata Motor Limited , the largest automobile company in India .
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TATA NANO-THE MODEL T FOR THE TWENTY-FIRST CENTURY?
‘Have Fun, Pay Less, get morewith Tata Nano’
The “one lakh car” have a potential in India…
Yes, Tata should launch the Nano in developed
Why people would buy Nano in developed countries….
No, Tata should not launch the Nano in developed countries…
Before envisioning the launch of Nano, we need to be aware of :
How should the Nano be positioned?
In Germany we would adjust our positioning strategy…