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Bell Ringer. Have you ever visited a movie\'s website prior to seeing the movie? If yes, what did you find on the site ? If no, did you even know that most all movies have a website?. Movie Websites. Agenda. Bell Ringer / Attendance – 5 min Chapter 11.1 Vocabulary (page 282) – 10 min

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bell ringer
Bell Ringer
  • Have you ever visited a movie\'s website prior to seeing the movie?
  • If yes, what did you find on the site?
  • If no, did you even know that most all movies have a website?
agenda
Agenda
  • Bell Ringer / Attendance – 5 min
  • Chapter 11.1 Vocabulary (page 282) – 10 min
  • Chapter 11. 1 Lecture and Notes – 30 min
  • Article Summary – 25 min
updated grading timeline
Updated Grading Timeline
  • January 27 - (Monday) - grading window closed at 3pm
  • January 30 - (Thursday) - distribute report cards
  • March 5th (Wednesday) - 4th six week ends
  • March 11th (Tuesday) - grading window closes
  • March 14 (Friday) - distribute report cards
table of contents
Table of Contents

Topic Page #

Promotions in Sports and Entertainment 20

Virtual Business Lesson 3 Vocabulary and Questions 21

Bell Ringers – 12/16 – 12/20 22

Chapter 10.2 Vocabulary Words, Notes, and Marketing Math 23

Virtual Business Lesson 4 Questions 24

Virtual Business Lesson 4 Vocabulary 25

Chapter 10.3 Vocabulary Words, Notes, and Marketing Math 27

Virtual Business Lesson 5 Questions 28

Virtual Business Lesson 5 Vocabulary 29

20 Most Unforgettable Ads 30

Chapter 11.1 Vocabulary Words and Notes 31

Virtual Business Lesson 6 Questions 32

Virtual Business Lesson 6 Vocabulary Words 33

slide6

20 Most Unforgettable Ads

Chapter 11.1 Vocabulary and Notes

Page 282

Ad #1:

Ad #2:

Ad #3:

Ad #4:

Ad #5:

Promotional Plan

Promotional Mix

Advergame

Quantitative Measurement

Qualitative Measurement

Social Network

Chapter 11.1 Notes

Notes

Notes

Notes

31

30

learning targets
Learning Targets
  • List the steps in developing a promotional plan.
  • Discuss recent promotional trends and ways to stay current with trends.
vocabulary words
Vocabulary Words
  • Promotional Plan
  • Promotional Mix
  • Advergame
  • Quantitative Measurement
  • Qualitative Measurement
  • Social Network
developing a promotional plan
Developing a Promotional Plan
  • Promotional Plan  A written, detailed description of how the four elements of promotion (advertising, sales promotion, publicity, and personal selling) will be used.
  • The promotional plan includes the following steps:
    • Identify the target customers.
    • Set promotional goals.
    • Develop a promotional budget.
    • Select the promotional mix.
    • Measure the results.
identify the target customers
Identify the Target Customers
  • Design a comprehensive plan with a clear understanding of which specific targeted group in the focus of each phase of the plan.
    • The target customers will guide the selection of the media and the promotional mix.
set promotional goals
Set Promotional Goals
  • Specific goals for each part of the promotional plan are set.
  • The goals will be written in a form that makes them measureable, so that a successful promotion can be defined before it starts.
    • Eg: The advertisement will generate 5,000 more website views within the month of February.
develop a promotional budget
Develop a Promotional Budget
  • The budget must be tied to the promotional goals, since all promotion, except publicity, costs money.
    • Average magazine ad: $15,000
    • Average prime-time TV spot: $110,000
select the promotional mix
Select the Promotional Mix
  • Promotional Mix  the blending of the promotional elements of advertising, sales promotion, publicity, and personal selling.
    • The promotional mix and the media used should all be selected base on the targeted customers, the goals, and the budget.
select the promotional mix1
Select the Promotional Mix
  • Traditional advertising media are more expensive more are effective in reaching Baby Boomers.
  • To connect with a younger market, an advergame might be used.
  • Advergame an electronic or online game that incorporates marketing content to promote a product or service.
advergame examples
Advergame Examples:
  • Using video games to market a product
  • Kiosks
  • Announcements
  • Exclusive parties
measure the results
Measure the Results
  • Data must be collected and analyzed to determine if the promotional plan has been successful.
measure the results1
Measure the Results
  • Quantitative Measurement  provides information in terms of numbers and percentages.
    • i.e. Increase the market share by 5% over a year.
measure the results2
Measure the Results
  • Qualitative Measurement  Subjective and depends on interpretation.
    • i.e.: May assess the loyalty of consumers to a brand name based on descriptions of consumers’ reactions to a promotion.
promotional trends
Promotional Trends
  • Social Networks
    • One of the strongest mediums for passing on messages about products and services.
  • Movie Promotions
    • Trailers are critical attracting an audience.
interesting links
Interesting Links:
  • http://adage.com/article/special-report-2014-sports/10-great-moments-sports-marketing-history/291181/
  • http://socialmediatoday.com/dan-stasiewski/1733076/how-much-has-marketing-really-changed
  • http://socialmediastrategiessummit.com/blog/ten-ways-new-media-has-changed-the-face-of-marketing/
assignment
Assignment
  • Choose one article to read and write/type a 1 paragraph summary from the article.
  • Be sure to include facts that you found interesting in your summary.
assignment1
Assignment
  • View the ‘20 Most Unforgettable Ads of 2013’.
  • Select 5 ads that interested you the most.
  • Answer the following questions:
    • What product is being sold?
    • What sound effects or music does the commercial use? Do the sounds make it more exciting?
    • What was the message behind the ad? Think ‘slogan’ or ‘tagline’?
    • What about the message/ad was memorable?
    • What makes you want to purchase the product?
      • The message of ad, the benefits of the product, etc.
ad