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Bell Ringer. Have you ever visited a movie's website prior to seeing the movie? If yes, what did you find on the site ? If no, did you even know that most all movies have a website?. Movie Websites. Agenda. Bell Ringer / Attendance – 5 min Chapter 11.1 Vocabulary (page 282) – 10 min

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Bell ringer
Bell Ringer

  • Have you ever visited a movie's website prior to seeing the movie?

  • If yes, what did you find on the site?

  • If no, did you even know that most all movies have a website?



Agenda
Agenda

  • Bell Ringer / Attendance – 5 min

  • Chapter 11.1 Vocabulary (page 282) – 10 min

  • Chapter 11. 1 Lecture and Notes – 30 min

  • Article Summary – 25 min


Updated grading timeline
Updated Grading Timeline

  • January 27 - (Monday) - grading window closed at 3pm

  • January 30 - (Thursday) - distribute report cards

  • March 5th (Wednesday) - 4th six week ends

  • March 11th (Tuesday) - grading window closes

  • March 14 (Friday) - distribute report cards


Table of contents
Table of Contents

Topic Page #

Promotions in Sports and Entertainment 20

Virtual Business Lesson 3 Vocabulary and Questions 21

Bell Ringers – 12/16 – 12/20 22

Chapter 10.2 Vocabulary Words, Notes, and Marketing Math 23

Virtual Business Lesson 4 Questions 24

Virtual Business Lesson 4 Vocabulary 25

Chapter 10.3 Vocabulary Words, Notes, and Marketing Math 27

Virtual Business Lesson 5 Questions 28

Virtual Business Lesson 5 Vocabulary 29

20 Most Unforgettable Ads 30

Chapter 11.1 Vocabulary Words and Notes 31

Virtual Business Lesson 6 Questions 32

Virtual Business Lesson 6 Vocabulary Words 33


20 Most Unforgettable Ads

Chapter 11.1 Vocabulary and Notes

Page 282

Ad #1:

Ad #2:

Ad #3:

Ad #4:

Ad #5:

Promotional Plan

Promotional Mix

Advergame

Quantitative Measurement

Qualitative Measurement

Social Network

Chapter 11.1 Notes

Notes

Notes

Notes

31

30


Learning targets
Learning Targets

  • List the steps in developing a promotional plan.

  • Discuss recent promotional trends and ways to stay current with trends.


Vocabulary words
Vocabulary Words

  • Promotional Plan

  • Promotional Mix

  • Advergame

  • Quantitative Measurement

  • Qualitative Measurement

  • Social Network


Developing a promotional plan
Developing a Promotional Plan

  • Promotional Plan  A written, detailed description of how the four elements of promotion (advertising, sales promotion, publicity, and personal selling) will be used.

  • The promotional plan includes the following steps:

    • Identify the target customers.

    • Set promotional goals.

    • Develop a promotional budget.

    • Select the promotional mix.

    • Measure the results.


Identify the target customers
Identify the Target Customers

  • Design a comprehensive plan with a clear understanding of which specific targeted group in the focus of each phase of the plan.

    • The target customers will guide the selection of the media and the promotional mix.


Set promotional goals
Set Promotional Goals

  • Specific goals for each part of the promotional plan are set.

  • The goals will be written in a form that makes them measureable, so that a successful promotion can be defined before it starts.

    • Eg: The advertisement will generate 5,000 more website views within the month of February.


Develop a promotional budget
Develop a Promotional Budget

  • The budget must be tied to the promotional goals, since all promotion, except publicity, costs money.

    • Average magazine ad: $15,000

    • Average prime-time TV spot: $110,000


Select the promotional mix
Select the Promotional Mix

  • Promotional Mix  the blending of the promotional elements of advertising, sales promotion, publicity, and personal selling.

    • The promotional mix and the media used should all be selected base on the targeted customers, the goals, and the budget.


Select the promotional mix1
Select the Promotional Mix

  • Traditional advertising media are more expensive more are effective in reaching Baby Boomers.

  • To connect with a younger market, an advergame might be used.

  • Advergame an electronic or online game that incorporates marketing content to promote a product or service.


Advergame examples
Advergame Examples:

  • Using video games to market a product

  • Kiosks

  • Announcements

  • Exclusive parties



Measure the results
Measure the Results

  • Data must be collected and analyzed to determine if the promotional plan has been successful.


Measure the results1
Measure the Results

  • Quantitative Measurement  provides information in terms of numbers and percentages.

    • i.e. Increase the market share by 5% over a year.


Measure the results2
Measure the Results

  • Qualitative Measurement  Subjective and depends on interpretation.

    • i.e.: May assess the loyalty of consumers to a brand name based on descriptions of consumers’ reactions to a promotion.


Promotional trends
Promotional Trends

  • Social Networks

    • One of the strongest mediums for passing on messages about products and services.

  • Movie Promotions

    • Trailers are critical attracting an audience.


Interesting links
Interesting Links:

  • http://adage.com/article/special-report-2014-sports/10-great-moments-sports-marketing-history/291181/

  • http://socialmediatoday.com/dan-stasiewski/1733076/how-much-has-marketing-really-changed

  • http://socialmediastrategiessummit.com/blog/ten-ways-new-media-has-changed-the-face-of-marketing/


Assignment
Assignment

  • Choose one article to read and write/type a 1 paragraph summary from the article.

  • Be sure to include facts that you found interesting in your summary.


Assignment1
Assignment

  • View the ‘20 Most Unforgettable Ads of 2013’.

  • Select 5 ads that interested you the most.

  • Answer the following questions:

    • What product is being sold?

    • What sound effects or music does the commercial use? Do the sounds make it more exciting?

    • What was the message behind the ad? Think ‘slogan’ or ‘tagline’?

    • What about the message/ad was memorable?

    • What makes you want to purchase the product?

      • The message of ad, the benefits of the product, etc.


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