A marketing plan for iowa freemasonry
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A Marketing Plan for Iowa Freemasonry. Grand Lodge of Iowa Grand Master Bryce Hildreth. A Plan to Grow. What Introduce Freemasonry to a new “generation” of potential masons. Why Strengthen the Craft. How Public outreach in person, in the press and online.

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A Marketing Plan for Iowa Freemasonry

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A marketing plan for iowa freemasonry

A Marketing Plan for Iowa Freemasonry

Grand Lodge of IowaGrand Master Bryce Hildreth


A plan to grow

A Plan to Grow

  • What

    • Introduce Freemasonry to a new “generation” of potential masons.

  • Why

    • Strengthen the Craft.

  • How

    • Public outreach in person, in the press and online.

    • Positive associations in the entertainment media.

  • Who

    • You! All of you!


The opportunity

The Opportunity

  • “National Treasure” 2004

    • Positive portrayal of Freemasonry

    • $348 Million Box Office

    • Led a new cohort to the Craft

  • “The Lost Symbol” 2009

    • Bestselling novel – Dan Brown

    • “Love letter” to the fraternity

    • Movie release 2013?

  • Demographic shift

    • Rise of the “Millenials”

    • pewresearch.org/millenials


  • Our options

    Our Options

    • More to the Same (low hanging fruit)

      • Reactivate dormant members.

    • New and Improved (retention)

      • Make current product better to keep people engaged.

    • New Markets – Same Product (true growth)

      • Reach out via social media and online

      • Invitation to petition.


    Outcomes

    Outcomes

    • More good members

      • Men who seek association.

      • Men who seek improvement.

      • Men who seek…

    • Become easier to find

      • New methods, same great product… Freemasonry.


    The unified campaign

    The Unified Campaign

    • “What was lost can be found.”


    The unified campaign1

    The Unified Campaign

    • The Unified Theme:

      • “What was lost can be found.”

        • Plays off media associations.

        • Provides a common catchphrase.

        • Links theme to movie and to our own materials.

        • Alludes to what we offer…


    The unified campaign2

    The Unified Campaign

    • The Unified Website

      • www.iowafreemasonry.org

      • Clean

      • Easy to Use

      • Focused on non-members

      • Portal for further action

        • Contact Grand Lodge

        • Membership referrals


    Call to action

    Call to Action

    Act locally…


    Local tactics

    Local Tactics

    • Go to the movie when it comes out

      • Go as a Lodge

      • Take non-masons

    • Call your paper or local TV station

      • Offer interviews about the lodge

    • Movie theater ads

      • Ask about an ad to run before the movie


    Local tactics1

    Local Tactics

    • Update your web presence

      • Accurate information online

      • Post to Facebook page

      • Check your e-mail!

    • Wear your lodge logo

      • T-Shirts with the Unified Theme

      • Promote the square and compass always

    • March in parades


    Local tactics2

    Local Tactics

    • Improve your lodge signage

      • It’s your most visible asset

    • Print Lodge business cards

      • Include the unified web address

    • Run a classified ad!

      • Invite inquiry

      • Inexpensive


    Local tactics3

    Local Tactics

    • Buy search terms on Google

      • Lodge keywords

      • Unified Theme

    • Print and post flyers

      • Lodge address and contact

    • Hold an open house

      • Give a talk on “symbology.”


    A marketing plan for iowa freemasonry

    What was lost can be found.

    www.iowafreemasonry.org


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