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U.S. Commercial Service U.S. Department of Commerce. Export University Sources for Conducting International Market Research Jessica M. Gordon March 23, 2010. Why Conduct Market Research?. Researching potential markets can help your company by:

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U s commercial service u s department of commerce

U.S. Commercial ServiceU.S. Department of Commerce

Export University

Sources for Conducting International

Market Research

Jessica M. Gordon

March 23, 2010


Why conduct market research

Why Conduct Market Research?

  • Researching potential markets can help your company by:

    • Finding where your products are most likely to sell

    • Identifying market segments and niches

    • Determining both domestic and international competitors

    • Saves valuable time and money


Sources for trade statistics

Sources for Trade Statistics

  • Tradestatsexpress.gov gathers statistics:

    • Global patters of a state’s exports:

      (MS exports totaled $6.3 billion in 2009)

    • Top Markets for Mississippi (2009):

      Canada, Mexico, Panama, Afghanistan, China, Belgium, Colombia, Russia, Brazil, Guatemala


Sources for trade statistics www tradstatsexpress gov

Sources for Trade Statisticswww.tradstatsexpress.gov


Sources for trade statistics1

Sources for Trade Statistics

www.tradstatsexpress.gov

  • Export Product Profile to a Selected Market

    • Choose state

    • Choose individual country, geographic region, or trade/economic region

    • Choose NAICS code

    • Choose years


Sources for trade statistics www tradstatsexpress gov1

Sources for Trade Statistics www.tradstatsexpress.gov

  • Lead industry sectors for Mississippi (2009):

    • Petroleum & Coal Products

    • Chemical Manufacturers

    • Transportation Equipment

    • Paper Products

    • Computers & Electronics

    • Processed Foods

    • Machinery

    • Crop Production

    • Furniture and Related Products


Sources of international marketing data

Sources of International Marketing Data

  • International Trade Portal for U.S. Exporters:

    www.export.gov


The market research library

The Market Research Library

  • Over 100,000 of industry and country-specific market research reports

    • Country Commercial Guides (CCGs) Considerations:

      • What is the forecast of the country’s economic growth?

      • What U.S. products and services have the best opportunities in the country?

      • What types of taxes/duties are applied to imports?

      • Does the country belong to a free trade agreement?

      • What is the legal structure and investment climate like in the country?


The market research library1

The Market Research Library

  • Industry Reports

    • Market Research Reports

    • Best Market Report

  • Industry-specific research helps

    to answer questions:

    • Is the industry growing?

    • How mature is the local industry?

      How competitive is it?

    • What are the specific barriers to entry?(i.e. tariffs, distribution challenges, strong local branding, or lack of differentiation with local products)


International logistics

International Logistics

  • Tariffs and Import Fees


International logistics1

International Logistics

  • Schedule B Numbers and HS Numbers

    • Codes used to classify U.S. exports and are based on the Harmonized System

  • Schedule B Search Engine

    • http://www.census.gov/foreign-trade/schedules/b/#search


International logistics2

International Logistics

  • Online Tariff Database: database that allows users to look up country Tariff information for shipments originating from the U.S.

    http://export.customsinfo.com/Default.aspx


Www export gov

www.Export.gov


Trade information center country database

Trade Information Center Country Database


Free trade agreements

Free Trade Agreements

  • Current Free Trade Agreements:

    NAFTA, CAFTA, Australia, Bahrain, Israel, Jordan, Morocco, Oman, Singapore, Chile, Peru

  • Pending Free Trade Agreements:

    Colombia, Panama, South Korea

    http://www.export.gov/fta/


State by state benefits from tpa

State by State Benefits from TPA


Other important websites

Other Important Websites

  • www.export.gov

  • www.tradestatsexpress.gov

  • www.bna.com/itr/custom.htm

  • www.buyusa.gov

  • www.comtrade.un.org

  • www.gtis.com/gta

  • www.usatradeonline.gov


How to contact us

How to Contact Us

Mississippi U.S. EXPORT ASSISTANCE CENTER

1230 Raymond Road, Box 600

Jackson, MS 39204

Phone (601) 373-0784, Fax (601) 373-0959

[email protected]

[email protected]

[email protected]

www.buyusa.gov/jackson


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