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ICT as a Change Catalyst (we.conect 2014)

"ICT as a Change Catalyst towards a New Corporate Culture " presented at the we.conect conference in Berlin, April 2014

mjadoul
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ICT as a Change Catalyst (we.conect 2014)

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  1. ICT AS A CHANGE CATALYST TOWARDS A NEW CORPORATE CULTURE Marc Jadoul ( @mjadoul) Berlin, 10 April 2014 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  2. 1991 2014 2 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  3. OF CEOs SAY TECHNOLOGICAL ADVANCES WILL TRANSFORM THEIR BUSINESS OVER THE NEXT 5 YEARS. 86% PWC US CEO Survey, January 2014 3 3 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  4. OF TOP-EARNER COMPANIES PUT HIGH-END MOBILE TECHNOLOGY IN THE HANDS OF THEIR EMPLOYEES. 55% 74% OF TOP-EARNER EMPLOYEES CAN WORK WHEREVER THEY CHOOSE. 30% 47% Top earners Failing companies OF TOP EARNERS THINK THAT PERSONAL SURFING AND SOCIAL MEDIA ARE VALUABLE BREAKS. 69% EQUIP EMPLOYEES WITH INNOVATIVE TOOLS, SERVICES OR CAPABILITIES. 55% OF THEM SAY THEIR CORPORATE CULTURE IS VERY HEALTHY. Source: Alcatel-Lucent primaryn research, 2012 4 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  5. The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it. Andrew Carnegie, 1919 5 5 5 5 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  6. 2009: WHAT EMPLOYEES WERE EXPECTING COMPANY-WIDE 1 2 White & Yellow Pages A Single Workplace ME Who I am Where I am What I know Who I know The communities I belong to to manage :  My profile (myself)  My network  My communities  All functionalities      COPs COIs I belong to communities   I get visibility 3 4 5 6 Keep Informed Get In Touch & Communicate Find & Publish Share & Build People / Experts/ Groups Content : Documents, Links, webcast, … Projects, experience, success stories … Subscribe to alerts Get news Consult statistics … Comment / rate … Ask questions / Talk (IM) See each other … Post/share ideas Organize/animate events Create/join Workplace …                7 In a User-friendly Environment  Source: Alcatel-Lucent “Reconnect people” taskforce, 2009 6 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  7. EXISTING TOOLS' ADEQUACY 1 2 4 3 = White & Yellow Pages = Single Workplace = Keep Informed = Find & Publish 5 = Get In Touch & Communicate 6 = Share & Build 7 = User-friendliness 1 2 3 4 5 7 6 Experium is a good tool to store documents but a bit complicated to use. Collaboration is limited to blog and wikis without dedicated workspace. Furthermore, there is no social networking dimension MySite and TeamSite are powerful tools but difficult to use because of the numerous collaboration functionalities they offer. In addition, developing a social network is not possible since you cannot follow the activity of your colleagues or create links with them Joomla! is a collaborative tool centered on wiki quite easy to use. However, lack of global search engine or independent blogs make collaboration difficult. There is no social networking aspects and no document management system. P&P is a social network application based on tagging, easy to use but incomplete. It is indeed not possible to create group, follow activity in your network and build relationships. There is no document management or document storage system. (proprietary tools) Source: Alcatel-Lucent “Reconnect people” taskforce, 2009 7 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  8. , BASED UPON ’S SBS PLATFORM 2 1 A Single Workplace White & Yellow Pages Share & Build 6 5 Get In Touch & Communicate 4 3 Keep Informed Find & Publish 7 In a User-friendly Environment 8 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  9. 64,044 REGISTERED USERS 172 DAILY CREATES* 13,973 DAILY VIEWS* 770 DAILY REVISIONS * 136 DAILY RESPONSES* (*) April 2013 – April 2014 averages 9 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  10. 71% EASIER 55% EASIER 60% EASIER EASIER TO BE MORE AWARE OF OTHER AREAS AND ACTIVITIES. EASIER TO FIND INFORMATION AND EXPERTISE. EASIERTO REACH, ASK, SHARE, ADVERTISE, … Source: Alcatel-Lucent user survey, 2010 10 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  11. NEW COMMUNICATION TOOLS NEED USER GUIDANCE Source: Bell Telephone System 11 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  12. MAKE YOURSELF SEARCHABLE Create a profile that contains basic information about yourself. It will enable people to find you when they need an expert in your field. Be sure to fill the fields related to your interests, your expertise and tags. MANAGE YOUR INFORMATION FLOWS Personalize your Engage home page by adding “widgets” to filter and follow activity in the groups you belong to, on specific keywords/tags, certain people's blogs, discussions in groups you follow, etc. REDUCE EMAIL NOTIFICATION OVERLOAD By default, the Engage platform will send you an email message when content you care about is added or changed. Engage provides you with some easy to use tools to help you manage Engage email notifications. CONNECT – COLLABORATE - CONTRIBUTE Visit “Getting Started Using Engage”, send a mail to ECM@alcatel-lucent.com or contact an Engage advocate. Source: Alcatel-Lucent, 2010 12 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  13. EMBRACE THE MOBILE (R)EVOLUTION BYOD Single Sign On 2-Factor Authentication 13 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  14. THE TENSION BETWEEN DECISION MAKERS AND WORKERS PLAYS OUT ON THE IT STAGE. Alcatel-Lucent primary research, 2012 14 14 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  15. IT AND HR SHOULD NOT ACCOMMODATE TECH REVOLUTIONS — THEY SHOULD TAKE THE LEAD WHO’S DRIVING NEW TECHNOLOGY SOLUTIONS THAT WILL HAVE A POSITIVE EFFECT ON COMPANY CULTURE? HR18% IT + HR32% IT 41% Neither 67% OF ‘CULTURAL GURU’ COMPANIES SAY THERE IS A CONNECTION BETWEEN IT TOOLS, SERVICES & POLICIES AND EMPLOYEE RECRUITMENT & RETENTION. Source: Alcatel-Lucent primary research, 2012 15 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  16. ADOPT A LIGHT GOVERNANCE MODEL […] You can participate on Engage in blogs, discussions, groups and projects. You can post comments or entire documents (including Word documents, PowerPoint presentations, PDFs, etc.). Please keep in mind that whatever personal information you submit will be viewable by Alcatel-Lucent colleagues, including those in other countries, who have access to the pages in question. In all cases, you are cautioned to select material that is appropriate for our business environment. You are forbidden to post any material that violates Alcatel-Lucent’s Code of Conduct. For example, all posted material must be non-discriminatory and must not be harassing toward other users/employees. You should not provide any unauthorized advice on Engage with respect to legal or financial issues, or any Alcatel-Lucent employee benefits plans or programs. All posted materials will be considered non-proprietary to you. Please refer to the Alcatel-Lucent Web 2.0/Public Discourse Guidelines for advice about appropriate use of Web 2.0 social networking tools. Engage also allows you to post photographs. You are always free to post any personal photographs that do not depict other people, so long as the pictures are tasteful and suitable for a business environment. However, you may submit photographs containing images of other people only if you have received the informed consent of each person appearing in the photo for the photo to be published to Engage. If you post any photograph of yourself, you are expressly consenting to disclosure of any personal information, including sensitive personal information, revealed by your photograph. […] Source: Alcatel-Lucent Engage terms of use & privacy notice 16 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  17. KEY COMMUNITY ROLES executive sponsor(s) champions / advocates moderators / facilitators key platform owner (IT) contributors community members (creators, contributors, participators, lurkers) 17 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  18. P U S H ROMOTE SE HARE ELP Picture: Joseph Tey on www.greenchameleon.com 18 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  19. MEASURE REAL VALUE WE SAVED 450 MINUTES PER WEEK IN PROJECT STATUS CONFERENCE CALLS. I HAVE BEEN WORKING 11 YEARS WITH THIS COMPANY AND BECAUSE OF ENGAGE, I FEEL MORE CONNECTED WITH MY COLLEAGUES NOW. GOT BETTER ANSWERS TO QUESTIONS IN 30 MINUTES VS. HOURS. I WAS ABLE TO CONTRIBUTE TO NEW AND DIFFERENT PARTS OF BUSINESS. PHOTOGRAPHY COI LED TO A COST-SAVING IDEA: REUSE EMPLOYEES’ IMAGES IN MARCOM MATERIALS INSTEAD OF PAYING FOR PROFESSIONAL STOCK PHOTOS. STRONG’HER, AN INFORMAL COMMUNITY OF MALE AND FEMALE EMPLOYEES IS UNOFFICIALLY SHAPING THE COMPANY’S THINKING ON GENDER DYNAMICS. Source: Alcatel-Lucent, 2013 19 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  20. ALTHOUGH ACADEMIC STUDIES IN THE PAST HAVE SHOWN THAT TECHNOLOGY ITSELF DOES NOT DRIVE BOTTOM LINE RESULTS, TECHNOLOGY MATCHED TO CORPORATE CULTURE DOES. Alcatel-Lucent primary research, 2012 20 20 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  21. HTTP://WWW.SLIDESHARE.NET/MJADOUL/ KNOWLEDGE-CREATION-AND-SOCIAL-COLLABORATION http://www.business2community.com/strategy/knowledge-creation-social-collaboration-digital-workplace-0646313 21 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  22. marc.jadoul@alcatel-lucent.com www.linkedin.com/in/mjadoul @mjadoul

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